to open a bookstore now, and live a long time, must change the thinking, change the bookstore from "selling book place" into "cultural experience space" is possible to win. If we can not find the corresponding business and profit model, under the double impact of the network bookstore and the Dalian lock shop, the private private bookstore will face a more severe market situation.
when the chain bookstore is lifting the two or three line city, the private bookstore, struggling on the "food and clothing line", is looking for a variety of breakthroughs. Yao Yu's first bookstore is located in the three old commercial port area. Its style is peculiar to the Republic of China and has its own unique characteristics. But from a profit standpoint, the store is somewhat "cool", and rent and book inventory are the biggest pressure on bookstores to survive. Yao Yu hopes to create a bookstore brand through the idea of diversification and the way to increase revenue and reduce expenditure. "Whether a book store can survive or not depends on whether it has the ability of management and business operation. Even if the government gives huge subsidies, it will not bring lasting success. "
like other private bookstores, the newly opened thinking bookshops, in addition to selling books, drinks, and selling articles, are the "writer bookstore" brand. "The bookstore will be featured by all kinds of high quality reading activities led by writers and cultural elites, inviting the culture of shareholders." Celebrities, scholars, etc. hold various reading activities. "
4 stores in Ji'nan have had the branding effect and live longer for the physical bookstores. Xu Xin, who is in charge of the bookstore, believes that more and more bookstores are unable to explain the high tide of reading, which is two different things. "The demand for culture is indeed increasing, and demand is increasing, but too many physical bookstores are closing down. This shows that many physical bookstores have not found a good profit model. There is a certain contradiction between the demand of the masses and the dilemma of the operators.
the expansion of the entity bookstore to try "new retail"
can be found that the pace of expansion is basically a strong chain of bookstores, such as the mass bookstore, the words of words, Zhong Shu Pavilion, Sisif, and so on, especially Sisif's layout at the speed of 3.5 per month, and most of the new stores are located in the shopping center. The business model of "bookstore real estate" is formed. "
the promoters of the Sisyphus bookstore, Gao Jing, told reporters," we have a certain commercial consideration, such as business city positioning, brand combination, traffic, passenger flow and so on, to meet the examination index core, we will talk with commercial real estate conditions. " As for how many bookstores and density in a city, Gao Jing argues that many big cities have a very rich business form, and the bookstore will not be particularly clear about how many families do in each city. "Our plan is not long-term, but according to cash flow to make shop plan."
in fact, Ji'nan's Poly book bar and think bookshop are also located in large commercial real estate, which is also the trend of opening private entity bookstores. In these commercial complexes, bookstores and fashion restaurants, theaters, supermarkets, children and other formats can form different passenger flow groups.
the risk of rapid expansion of the bookstore, Xu Zhiming, a senior consultant, said that in the past two years, many investors have really felt the recovery of the physical bookstore. Many bookstores have opened or upgraded. In fact, there is no competition in the bookstore industry, because the reading market in China is not mature, everyone is not mature. There are a lot of things that can be done. "The general recovery of physical bookstores is far from coming."
what is the purpose of chain bookstore layout? Xu Zhiming said that the concept of "new retail" put forward by Ma Yun has attracted widespread attention recently. "Is the birth of multiple retail new forms and new species. Many bookstores have built themselves into a cultural exchange and interactive space, providing more service interaction experiences, all of which are trying "new retail bookstores", and many readers are beginning to go to the bookstore to "taste the fresh."
the future bookstore will be the theme of
many industry experts believe that if the business model of the bookstore is still in the form of individual, it is not a modern enterprise at all, and the risk is quite large.
How can local bookstores cope with the tide of chain bookstores? Xu Zhiming believes that the variety of online bookstores is very rich, the large book city book varieties are also very full, a bookstore no matter how large the selection of variety scale, will be covered by the Internet store and large book city. "I find that everyone is keeping a close eye on bestsellers, and the homogeneity of bookstore varieties is getting more and more serious. In this case, the transformation into a theme bookstore is an optional direction. In recent years, a bookstore planner in Nanjing has successfully planned a number of prominent bookstores, such as children, fitness, food, life, travel, painting and calligraphy, and then the theme service, promoting the upgrade of the business model of the bookstore.
as an industry insider, Xu Xin is very rational about the development and future trend of the physical bookstore. He thinks, "at present, many bookstores rely on the preferential conditions of commercial real estate, government subsidies to maintain, not to be a successful one, including the rapid expansion of the chain bookstore, but also need to slowly grope. It's really impossible to open a bookstore. " Xu Xin said that it would be a real success to keep shop open for ten or twenty years. "It is meaningful to exist, otherwise, it will only have a negative impact on the bookstore in a few years."