Chain stores rush to Shandong. Is bookstore a good business?
origin: Qilu one point
not long ago, Ji'nan "24 hours" book store ruitin Island closed door thanks, a lot of sigh. However, as a provincial capital city of cultural province, Ji'nan never lacks love and reading atmosphere. The bookstore, which opened in July 9th, has revived people's yearning for physical bookstores. It is reported that in the near future, there will be a number of national chain bookstores in Ji'nan with a quick whip. It will bring more pressure to local private bookstores, and will bring more cultural space to Ji'nan.
chain bookstore Beatle my big Shandong
hand fingers can count, it is the overall embarrassment of the current private bookstore in Ji'nan. In April this year, the closure of Rui Ding island once caused nationwide attention. Ji'nan, which has a deep cultural background, once had readers' yearning for reading, such as Sanlian bookstore and Zhiyuan bookstore. But with the impact of the Internet, in 2012, Sanlian and Zhiyuan Bookstore closed, and the era of bookstore 1 ended. After that, the entity bookstore and the commercial complex combined organically, gradually developed in the country, the arrival of the bookstore 2 era, but this process is somewhat slow and difficult in Ji'nan.
at present, in Ji'nan, a private bookstore with small cultural space functions, only the book bar, the crisscross bookstore, the bookshop and the bookshop. Talking about the shortage and weakness of private bookstores in Ji'nan, Yao Yu, manager of Qian min bookstore, regrets that "independent bookstores in Ji'nan are too few to bear in mind."
now look at the whole country, physical bookstores are showing signs of recovery. According to statistics, in the first half of this year, a total of more than 60 new physical bookstores came back, which is as fast as the collapse of the period from 2010 to 2013. One of the noteworthy phenomena is that early start chain stores have started in the two or three line city layout of Shandong, for example, SISYPHE opened the Zibo store, Weihai store and Qingdao store within three, and fan Deng bookstore opened in Dongying.
at present, the entity bookstore is willing to enter the Ji'nan expensive commercial building and Shanghai monsoon bookstore to enter the old city of Ji'nan. The reporter also learned that Sisyphus has established a large warehousing and logistics system in Ji'nan, which will be gradually expanded in Shandong, based on the provincial capital of Ji'nan, and its Ji'nan store will open in the second half of the year. As Ji'nan has a favorable position on the national traffic network, plus a profound cultural background and a strong reading atmosphere in Shandong, we can imagine that the 3 - year layout of the 1000 bookstores in the north and the large North layout of Sisyphus are all attached to the Shandong market.