Re: loss for 40 years, more than $24, 24 hours, bookstore quietly in Ji'nan.

Xu Xin, the founder of the largest bookstore in Ji'nan, feels the same way. He said that the operation of the book bar is also difficult, and the sales situation is not good, although we continue to engage in various cultural activities, to improve the influence of the book bar, but also sell coffee and other products, but still do not see too good color. "In addition, when we signed a contract with the shopping center, we agreed that the rent of the house increased year by year, which caused the pressure of management to be bigger than one year, and the instability of the government subsidies, which also had an impact on the continuous operation of the bookstore. At present, there are no special subsidy funds for independent bookstores, some government departments have intermittent subsidies, but we haven't got them.
Xu Xin believes that if there is no injection of government support funds, the prospect of private bookstores is not optimistic. He is also exploring various ways to find a new way out. Another important point of
is the emergence of book business. With its ultra-low discount and convenience, e-commerce has intercepted countless readers from the physical bookstore, making the bookstore a display platform for the book e-commerce, which is more obvious in the 24 hour bookstore.

two years from the opening to the shutdown, about 1000000 yuan, but the loss reached more than 40 million

"the new bookstore is ready to set up in the Qianfo Hill scenic area, the membership system will be adopted, and 24 will be considered.
during the Spring Festival in 2017, he visited hundreds of bookstores across the country. In his view, the bookstores in the shopping mall mainly run coffee and creative products, and book sales can only account for a small portion of the turnover, and the book's previous book sales account for 50%, which makes him happy. He even thought that he would no longer sell coffee in the new store, but would let everyone read, drink tea and chat.
How can the book sales account for 50%? Xu Changdong said: "there are not many bookstores in Ji'nan, but the Xinhua Bookstore and the book city mainly provide all kinds of books with full range of books to win. We aim for more precise reader positioning, providing humanities, social sciences and art books, as well as some desktop books. Customers are mainly friends around me and members of the reading club. At the very beginning, every book was selected by me. "
Xu Changdong told reporters, "I am now going to move the bookstore from the mall into the Qianfo Hill scenic spot, mainly using the membership system, so that the bookstore will focus more on the people who love reading. Whether to carry out the 24 hour operation mode, we should see the specific operation of the new store, and have not completely abandoned the 24 hour model, and may adopt the form of reservation system. And I am very interested in 24 hours of this form, so I am prepared to stick to it. "
reporter learned that the original Ruiding Island bookstore was nearly 400 square meters, while Xu Changdong's newly opened bookstore would have a total area of 4000 square meters, including areas such as national studies, meditation and vegetarian fasting, with books covering an area of about 600 square meters. But this time, Xu Changdong wanted the bookstore to attract people who really love reading and desire to communicate, so he put the location of the bookstore in the scenic spot as a "diverting" consideration, as well as to reduce the pressure of business. Membership of the membership system also has a certain threshold because tickets are needed to enter the scenic area.
"I am not worried that bringing bookstores to scenic spots will bring unpredictable restrictions, but those who will come will naturally come." Xu Changdong is still very confident about the prospect of bookstores ready to start.