Ruiding Island Bookstore's inner view
two things together, it really makes people associate, but not No, it's a coincidence.
Xu Changdong told reporters that it would be frustrating for him to turn down the bookstore on Rui Ding Island, but it was also a sad thing to do. "Since the opening of Rui Ting Island bookstore in August 2, 2015, bookstore business is very difficult. Although it is to be opened with friends, the original funds are enough, but for the real management of a characteristic bookstore, it is still difficult to meet the current demand for market funds. Moreover, the bookstore is not really open 24 hours a day. At the very beginning, Rui Ding island had operated 24 hours every Tuesday and Thursday (up to 24). But because of working days, few people can persist until dawn. According to readers' suggestions, I changed the bookstore to 24 hours every Saturday. But in this way, labor costs and other costs still make the bookstore feel inadequate. From opening to closing up, I have invested about 1000000 yuan in funds, but I lost 40 yuan in two years, which makes me feel unsustainable.
talked about the reasons for the loss, and Xu Changdong also gave the answer. He told reporters that, although at the beginning of the bookstore, he took into account the passenger flow and sales factors, so the bookstore was opened in a more prosperous culture in a shopping mall with a variety of units, shopping malls, hospitals, large and middle schools and so on. Friends who like reading, and WeChat's propaganda from the media, thought they could have better returns. However, it is not expected that the surrounding people are not very interested in such a bookstore, and the group of college students seldom come to consume, which makes the business of the bookstore very little.
"we have also taken a number of promotional and promotional measures, such as inviting people from the cultural community to the bookstore to hold free lectures, regular reader Sharon, and various books promotion initiatives. In addition, coffee, tea, floral art, utensils and other products in the bookstore can satisfy many readers' comfortable reading in the bookstore. Moreover, when the bookstore opened, because of all kinds of chips, 24 hours and other labels, many multimedia also reported to us, and indeed let the bookstore red fire for a while. However, a long time, the storefront rent, personnel costs, the cost of book purchase have been placed on the table, a huge pressure to become a bookstore, and the turnover continues to wander, to the later decline, and ultimately we can only close the door. Xu Changdong was very helpless.