How to transform Ji'nan Furong Street into a tourist culture street?
source: Ji'nan times
old Ji'nan, to the "three mountains are not seen, four doors are wrong, one street buried gold", the golden street refers to the hibiscus street.
one of Ji'nan's first glasses shop "one Shan", the former largest department store "Wen Sheng", the famous educator Ju Si Min, Wang Zhuchen, Xu Deyi and other education books have been in the Furong street, the famous painter Yu Jianhua, Yuexiang book also lived on this old street and recruited his disciples.
Furong street was once a cultural and commercial street running four treasures, musical instruments, antique calligraphy and painting, and printing industry. Today, the streets that have seen hundreds of years of vicissitudes face a new twist of fate. In an interview with
, the reporter learned that Furong street should change its business form and build it into a Quancheng characteristic cultural block before the national culture and art festival in 2013. Old city street how to polish "culture" signs? Reporters interviewed for this.
rebirth need "over three customs"
through a multi day survey, the reporter found that the Furong street is currently operating in the following problems:
- the direction of management is insufficient, and the management level is low. In 2006, Furong street had planned to build a commercial street with traditional cultural characteristics, but because of no continuous and effective guidance, and most of the houses along the street are private houses, it is difficult to control the lease object and the scope of operation. A previous statistics showed that 68 of the 118 businesses were catering businesses, and 50 of them did not have catering conditions. Tourists subconsciously think that Furong street is a snack street.
- the infrastructure is out of date, and the matching pipelines can not meet the existing needs. Furong street and Furong Lane supporting facilities were originally designed for residents' lives. The south of the sewer line is narrow in the north and there is a sewage drain bottleneck. Because of the many garbage produced in the hotel along the street, the civil drainage facilities are difficult to meet the needs of the catering industry.
- multi sector joint management mechanism needs to be improved. At present, the daily management of Furong street is mainly based on the office of the office of the city administration of urban management. Because of the concentration of food and beverage industry, there are many shops which need to be managed. The household is short of effective management.
business format adjustment,
reporter learned from the street office of Quancheng Road, now Furong street has the potential advantages of adjusting the operation mode: on the one hand, it has a thousand years of historical and cultural connotation. On the other hand, through the continuous restoration and renovation in recent years, the environment has been greatly improved and promoted. The "old" shops, such as the restaurant of Xian Lou restaurant, the Ji'nan rabbit king, the jade modesty cheongsam, have been operated on Furong street for many years. The old buildings and famous springs, such as the Guan Yu Temple and the Furong spring, have been preserved and restored, such as Lu Cai, Hunan cuisine, Sichuan cuisine and so on. Local famous and special food and beverage are also gathered here. In addition, in recent years, governments at all levels and relevant departments have paid more and more attention to the protection of historic districts in the old city. It is of great significance for the long-term development to scientifically adjust the business format and build the Furong street with the goal of characteristic cultural blocks. Some scholars have studied Furong street to express it. After the development of the historic district of Furong street, it can overcome the disadvantages of the three famous attractions in the city, such as small environmental capacity, product aging, simple tourist sightseeing and short stay, and fully play the functions of leisure, entertainment, shopping, sightseeing, and catering in the central recreation area, and realize the opposite history, Quancheng Road, and other scenic spots in Ji'nan. Then.
the old household gives the improvement of
a person who has worked and lived in Furong street for more than 20 years. The people who have been more aware of their situation have pointed out that the "three principles" should be grasped in the function orientation of the Furong street, that is, to highlight the commercial atmosphere, the cultural atmosphere and the spring city features. Excavating historical and cultural features, reproducing Ancient Rhymes, gathering popularity, creating commercial gas and creating a historical and cultural block with the most spring city features, make it a big spot in the commercial streets of Ji'nan and even in the whole province.
people in the relevant government departments believe that long-term goal planning should be made. In the short term, the development management of Hibiscus street can be set up in the name of Ji'nan or the government of the lower region. Through the media, we can strengthen the guidance of the business operation, and provide preferential policies for the business owners of business culture. The goal is to set up the support guidance fund for the construction of the characteristic cultural block of Furong street. The government grants a reward to the business owners of cultural industry every year to encourage operators to gradually transfer production through various forms to bring the most distinctive and most representative commodities in Shandong and Ji'nan to the hibiscus street through meticulous selection. It can be bought and brought up to build a street of Shandong tourism commodities. As far as possible to repair, bring back the old shop on the hibiscus street to improve the cultural background, and strive for the cultural industry, catering industry and other formats to account for 70%, 10% and 20% respectively, making the business structure of the whole commercial street optimally optimized. The long-term goal is to achieve the docking of the hibiscus street historical and cultural block and the "one mountain one spring and one river", to create fourth tourist attractions in Ji'nan, to create a high grade and comprehensive commercial street with high grade of trade, tourism and culture.
at the end of next year's Hibiscus Street Hotel,
control in 20
reporters, by restricting the handling of business licences, the restructuring of the Furong street has begun to be effective, and nearly 20 catering businesses have been transformed into cultural tourism products.
the reporter saw in Furong street a few days ago, the road is clean and tidy, business business households all shop, a few workers are maintaining loose stone slab Road, the whole street environment has changed a lot. The person in charge of the street office of Quancheng road said that the street office will start the "moving knife" from a variety of small hotels, joint law enforcement, health, industry and commerce, and other departments, the hotel unlicensed, illegal sewage, sanitary standard of hotels are ordered to shut off and move off; for health certificates, tax certificates and other business households to stop the reform; for new rental business households The management direction is strictly controlled, and a certain preferential policy is adopted to encourage the management of culture and tourism products to enter. Besides some old and famous and special food and beverage, other food and beverage items are not introduced. He revealed that the measures to restrict the business license have been effective, and nearly 20 catering businesses have been transformed into cultural tourism products. The famous fashion 2000 and Russian toy city have been in Furong street, and the number of restaurants is controlled at about 20 at the end of next year, gradually leaving the hibiscus street to bid farewell to "a snack street".
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Hibiscus street
in the middle of nineteenth Century, Furong street has been the most prosperous and Yuxiu place of Ji'nan Prefecture. At the end of the Qing Dynasty and the beginning of the Republic of China, it became the administrative, economic and cultural center of Ji'nan. After the founding of new China, after the three degrees of renovation in 2006, 2009 and 2010, Furong street became the "ecological axis" of the humanities and natural scenery of Confucious'temple, Heng Long square, Daming Lake and Guan Yu Temple.
today's Furong street front shop backyard, all along the street for businesses, behind the residential courtyard. There are 334 households on both sides of the street, 118 businesses, and the main business is snacks and catering.