half selling half the book of coffee is the most common cross boundary way of "new bookstore".
are they bookstores?
in this boom of the entity bookstore, the bookstore represented by the square and Sisyphus is not the same as those that had fallen out before. Great changes have taken place in its business format and mode. Rather than the return of physical bookstores, it is better to upgrade. Objectively speaking, the past physical bookstores were eliminated.
because of the competition and rent rise of the electric business, five or six years ago, the entity bookstore was in the wild: from the bell of 2010, the third pole Book Bureau, the Feng Nu pine bookstore and the photosynthesis bookstore, the largest private bookstore in the country, were closed in 2012, and the private bookstore of the humanities and Social Sciences in Ji'nan was far from the bookstore. At the end of the year, the Ji'nan bookstore of Sanlian Bookstore closed.
"for bookstores," wine is not afraid of alley deep "too idealistic, from the perspective of market demand, we must have people. Xu Xin, chairman of Ji'nan Poly Culture Communication Co., Ltd., founder of the book collection club, said.
real estate is one of the important drivers behind this prosperity. In the five or six years when the entity bookstore was rolled over by electric providers, the shopping center's entity store began to expand. Dozens of new shopping centers are opened every year in the first tier cities such as Beijing, Guangzhou and Shenzhen. In order to attract people, these shopping centers have been most fond of catering trade when they invite business. Later, with the saturation of the catering industry, the bookstore has gradually become a guest on the list of their merchants. As long as bookstores are willing to enter, shopping centres are willing to reduce rent, give decoration subsidies, and even "what conditions can be discussed". Some shopping malls or office buildings are willing to join a bookstore to operate personally, as long as the other party agrees to hang up the signs of the bookstore.
in Ji'nan, there are bookstores in shopping centres such as Hang Lung square, harmony square and so on. CC Park of Cultural West Road is also looking for new independent bookstores. Data show that in 2016, more than 35 new shopping centers opened in China, more than 35 introduced bookstores, most of them are private entity bookstores that are closely related to the cultural needs of the city and have been carefully built. Take the largest private chain bookstore "Sisyphus" as an example, they have opened 40 bookstores in one year, with an annual turnover of 300 million yuan, an increase of 30%. In the 2007 transformation, the goal of Sisyphus turned into a "chasing effect": a small shop with only 500 to 800 square meters, bookshelves and bookshelves were as compact as possible, and the choice of books was not based on personal preferences, and according to the data. Even in the 8 years when the entity bookstore was sluggish and successively collapsed, it opened more than 60 bookstores at one go.
the composite bookstore is becoming a new format for the shopping center. A variety of formats cooperate to produce a positive chemical reaction, which is called the "timetable for the management of consumers" by the real estate agent - the longer people stay in the mall, the longer it means they are consuming in the mall. The greater the energy. "The experience of painting and drinking coffee and wine is the requirement of businessmen when we enter the Plaza." "The combination of shopping centers and bookstores is the most successful business now," Xu Xin said. "We need the natural stream of people in the shopping mall, and the shopping center needs us to provide cultural consumption."