Data Shandong people love educational and political books!
23 day is the world reading day. How much time do we spend on reading when the current phone and computer are more capable of time? According to statistics, people spend almost every day reading on reading. 1/3 of the time of the mobile phone. Although e-book reading is becoming more and more popular, people are doing shallow reading and fragmented reading on mobile phones.
Shandong people buying book enthusiasm
is growing fast
reading is a spiritual and cultural activity of people, which is inseparable from the natural and economic level. With the improvement of people's living standard, reading has been emphasized again in the past two years. According to the Fourteenth National Reading survey report, in 2016, our country's per capita book reading was 7.86, an increase of 0.02 compared with 2015.
reading mainly has two purposes, leisure and practical, the current economy has entered a new normal situation, in order to adapt to the rapid development of the environment, the need to read to enrich their people constantly increase. In addition, with the development of economy and society, more people have the ability and energy to read books to relax, so the number of people reading books is increasing. Long term study of reading history, Professor He Zhaohui, Professor of higher Confucianism at Shandong University, said.
readers are also not evenly distributed throughout the country. According to the statistics of the number of books bought by people from all over the country, the amount of books purchased by Shandong people in 2016 ranked sixth. The top five are Beijing, Shanghai, Jiangsu, Zhejiang and Tianjin.Amp; mdash.amp; mdash are economically developed coastal areas. At the same time, the enthusiasm of Shandong people to buy books is growing rapidly. According to Dangdang's data, the growth rate of the amount of books purchased by Shandong people is ranked third in the TOP10 province.
in the frequency of book purchase, the performance of people in Beijing and Jiangsu, Zhejiang and Shanghai is also more prominent. Those who purchase books more than 21 times a year are significantly higher than those of the whole country. They buy books almost two to three weeks. He Zhaohui said that, in addition to their desire for reading, the popularity of Internet technology is also an indispensable factor in the developed areas such as Beijing, Shanghai, Zhejiang and Jiangsu. They are more accustomed to buying books online, and the data is more beautiful.
to bookstore people more traditional
book shopping is small fresh
in addition to the online purchase of books, Xinhua Bookstore is also a big channel for people to buy books. According to the data provided by Shandong Xinhua Bookstore to this newspaper, the top five cities that sell most books are Yantai, Zibo, Weihai, Linyi and Rizhao. Ji'nan and Qingdao failed to be selected, which is related to the more developed e-commerce in both places and people prefer buying books online.
what books do Shandong people love to read most? In fact, the statistical results of bookstore channels and e-commerce channels are different, and this is also related to the difference between the main groups of the two.
first, the bookstore's data, according to the large category, the first five types of Shandong people most like reading are education, scientific research, children's books, politics, literature and language. Books of history, geography and philosophy follow closely. From the perspective of single products, in the literature books, "Rereading letters of resistance against Japan", "good and good" and "Kite Runner" are among the best sellers. In modern culture and education books, modern Chinese dictionary and current affairs classroom are very popular with readers in Shandong.
He Zhaohui said that because of tradition, people in Shandong are generally interested in political books. At the same time, Shandong is the birthplace of Chinese traditional culture. The history of Ji Xia school and Kong Meng culture makes Shandong always attach importance to education and cultivate strong desire for knowledge and a solid and rigorous style of style of Shandong people. So deep reading books such as history and education are more popular with Shandong people.
, however, when the data source changed to the electricity supplier channel, Shandong people's reading style is obviously small and fresh. From the single point of view, "the island bookstore", "from your whole world passing", "good is good" and other literature and art books are ranked in the top ten ranks, which is also related to the online shopping books are mostly young people.
reading time is not as good as WeChat
mobile phones are rarely used to read
with the development of paper books. It is the rise of paperless reading. According to the data, the contact rate of digital reading (including online online reading, mobile phone reading, e-reader reading, Pad reading, etc.) 68.2%. This part of the population is mainly young people, especially young people aged 18-29.
of course, the main purpose of young people to watch mobile phones is not to read e-books. According to the survey, nearly 90% of the mobile phone reading contacts choose to use WeChat as the main activity through the mobile phone. More than 80% of them use WeChat to chat and look at the state of the circle of friends.
from time to time, people read paper books much less time than mobile phones, almost 1:3, or even more time than WeChat. He Zhaohui said that the use of mobile phones for real deep reading is still limited, and more people use mobile phones for fragmented reading, such as reading and sweeping pictures. But we should treat fragmented reading and shallow reading correctly. Although the two reading methods are short of thinking, this is also a way to acquire knowledge and information.
He Zhaohui believes that, for farmers or other remote areas, they have limited access to information before, and the cost of access to information has also been reduced after WeChat's popularity. Data show that more than 60% of adults have read WeChat, and rural residents WeChat has longer reading time than urban residents.
but also to deal with the disadvantages of the popularity of electronic products, such as the circle of friends, network chat occupied too much time, so that the squeeze reading time, and even some people have formed a habit of brush friends circle, this is to cause reflection.