Baotu Spring Lantern Festival has been held for 38 consecutive years. (Photo by Lv Chuanquan)
Lu network February 23rd news of the thirty-eighth session of the Baotu Spring in the Spring Festival Lantern Festival, the 20 days of the exhibition of visitors 1 million 280 thousand people, an increase of 12% over the same period last year. The plan of the thirty-ninth Lantern Festival is started. As the leading scenic spot of Ji'nan, the first scenic area of the first spring of heaven has four famous brand festivals, such as Baotu Spring Lantern Festival, Baotu Spring golden autumn chrysanthemum exhibition, Daming Lake Lotus Flower Festival and Daming Lake Festival temple fair. Among them, the Baotu Spring lantern will be the largest and the most powerful tourism promoter. With the free opening of the Daming Lake scenic spot, for the safety of tourists, the Spring Festival temple fair is suspended, and the four events are left three, and the first spring scenic area in the world is also faced with the integration of tourism resources and the realization of industrial upgrading. How should the Baotu Spring lantern in the near future be transformed to further expand its influence?
Baotu Spring Flower Lantern begins in 1980 and has been held for 38 times. At home, the Qinhuai Lantern Festival in Nanjing is held this year to the thirty-first, the Xi'an City Wall Lantern Festival is held this year to the thirtieth, the twenty-third international dinosaur Lantern Festival in Zigong, the southern lantern City, and the age of "23 year old" at the Yu Garden Lantern Festival in Shanghai. "The first Baotu Spring Lantern Festival will be held in the spring breeze of reform and opening up. It can be said to be the first." Earlier, the responsible person of Ji'nan Urban Landscaping Bureau said in an interview.
20 days of the Baotu Spring lantern exhibition period, from the first month of the first month to the first month of the month, is the longest lasting time and the best ability to absorb the gold during the Spring Festival. The tourist structure is mainly in Shandong Province, and radiated to Beijing, Jiangsu, Shanghai, Shanxi, Henan, Hebei and other provinces and cities.
from the first spring scenic spot, the Baotu Spring golden autumn chrysanthemum exhibition held the 37 consecutive 30 sessions of the Daming Lake Lotus Festival, and the first national lotus exhibition was held in Daming Lake. These two events have strong influence and popularity in both the domestic and the industry, but the Chrysanthemum Exhibition is held in November in the off-season of tourism. The time of the Lotus Festival is held in the hot summer, and there is no golden week in the summer. Therefore, the driving of the tourism industry is not as good as the Lantern Festival.
the official names of these three events are all beginning with the "Ji'nan city", but the actual contractors have always been the scenic spots, and the City Garden Afforestation Bureau gives guidance and support. During the 38 years of the exhibition, the investment of Baotu Spring Lantern Festival, the number and quality of lanterns, passenger flow and ticket revenue gradually entered the stage of being stable and not easy to break through.
some cities experience for reference
lantern is night activity, foreign tourists arrive at a place to enjoy the lamp, after the reward will be very tired, so most will stay lodging. Tourists stay, and the free time during the day will be used to visit other scenic spots or shopping and leisure. Therefore, lanterns will have an obvious advantage in pulling the tourism industry.
Zigong lantern will also be a folk activity at the beginning. Since 2000, the Zigong municipal Party committee and the municipal government have decided to hold the annual Zigong dinosaur Lantern Festival every year. For more than ten years, attracting thirty million spectators to watch lanterns has evolved from purely cultural activities to an organic unity of Wen Wen, commerce and exhibition. In 2017, the twenty-third Zigong dinosaur Lantern Festival was opened in January 22nd. It has driven nearly 3 billion yuan in consumption revenue in February 5th.
"in recent years, we have sent expedition to Zigong every year." According to the person in charge of the first spring scenic area, the design style of the lantern, the application of new materials, the building of the lantern atmosphere, the design of the indicator, the Baotu Spring lantern will absorb some of the experience of Zigong.
look at the city. Many cities have the background of government participation or support in Lantern Festival. Xi'an City Wall Lantern Festival by Xi'an Qujiang New District Management Committee, the Xi'an Wall Scenic Area Management Committee to build the Shanghai Yu Garden Lantern Festival by Shanghai City Tourism Bureau, the Huangpu District people's government, Huangpu District Tourism Bureau, Shanghai Yu Garden tourist mall Limited by Share Ltd hosting.
brand upgrade requires multi department support
interview, the reporter learned that this year's new year's Day Daming Lake free opening of the "Spring City show banquet" is about to start. The project mainly focuses on the night scene of Daming Lake and moat. The night of the first spring scenic area is brighter. The Spring City show will be a beneficial supplement to the Baotu Spring Lantern Festival, which will benefit the vitality of the spring city, the humanistic color and the charm of the city.
may as well string together multiple folk culture nodes
"mining folk culture is an important way to develop tourism industry in the city. The traditional folk custom resources of Ji'nan are a little scattered and a little scattered, and the folk custom of rising to the city cultural height can be based on the Baotu Spring Lantern Festival." Wang Chenguang, a professor of tourism management at the Shandong University, believes that the Zigong international dinosaur Lantern Festival has become the key industry in the city, which is different from the Baotu Spring lantern Association, but the way to expand its influence can be used for reference in Ji'nan.
Wang Chenguang said that Ji'nan's Baotu Spring Lantern Festival, Qianfo Hill temple fair and other cultural activities have developed for many years, forming a good brand base, and also facing the problems of transformation and upgrading and promotion of influence. During the Spring Festival, Ji'nan has Baotu Spring Lantern Festival, Qianfo Hill praying meeting, the Guan Yu Temple of the old city, Confucious'temple, and some folk activities, each of which is involved in the group. If the government can give all kinds of folk activities attention and collection, find a red line, the first spring scenic area and even the old urban folk activities in series, to create a city level festival activities. At the same time of government support, it is worthwhile to try to improve the participation of the public and enterprises and achieve the pulling of the tourism industry in the whole city.