to Ji'nan for more than ten years to work in Tai'an, it is called to protect the spring culture of Ji'nan, and snatch the trademark "the first spring of heaven". After that, someone paid a high price to buy the brand, but he did not sell it. He planned to start his own business.
after the failure of an investment of tens of thousands of yuan, the group has changed his mind now. He hopes to find a powerful buyer or partner to develop the related industries with the trademark "the first spring of heaven" and carry forward the culture of the spring.
reporter survey found that seventy-two springs have 47 registered trademarks.
failed to start a business. Li Aiguo, 31 years old, is a Tai'an native. "
during the aeronautical business, as a result of frequent arrival in Ji'nan, a friend often asked Li Aiguo about Ji'nan's special famous food and special products. Whenever he was right, he did not know what to give a gift to the other. After the company went bankrupt, Li Aiguo had a plan to use the spring culture to represent the famous food in Ji'nan, and use the brand of spring to represent the image of Quancheng. At first, he wanted to register the "Baotu Spring" trademark. After enquiry, he learned that the trademark had been registered. Li Aiguo turned his eyes to the five words of "the first spring in the world".
in October 24, 2007, Li Aiguo formally commissioned Shandong white rabbit trademark Co., Ltd. to apply for the registration of the trademark. The registration process was successful in October 14, 2009, and the registration process and procedure were all smooth.
> "the first spring of heaven" became the trademark of the brine duck
the reporter saw that the application range of "the first spring of heaven" registered by Li Aiguo was divided into 29 categories: including meat, fish food, canned meat, flesh, eggs, milk products, edible oil, sugar fried chestnuts, bean rotten products, pickled vegetables and so on. After the success of the trademark registration, a friend of Harbin was interested in the trademark, came up with a high price to buy it, but was rejected by Li Aiguo because he wanted to do the brand himself.
Li Aiguo believes that there are springs in Ji'nan. There are ducks in the spring. Ducks are inseparable from the culture of spring water. So he successively invested fifteen sixty thousand yuan and opened three or four stores, making the "first spring of heaven" brand brine duck. After the success of "the first spring of heaven", Li Aiguo invited designers to make five mascots with the characteristics of spring water culture, which represent the "licking" of the lotus flower, "fragrance" representing the lotus leaf, "drops" representing water droplets, "memristor" representing the willow, and the spring spring representing the spring water. Because of the problem of store rentals and operation mode, the business of marinated duck is not successful, and shops are closing. After
, Li Aiguo turned the brine duck business to a low-risk, wide coverage snack car. Li Aiguo told reporters that, although the snack car business is making money, it is far from his dream of "the first spring of the world" brine duck bigger and stronger, so he hopes to find a powerful buyer or partner, take the middle and high end route, make this trademark big, carry the spring water culture flourish.
47 of the seventy-two springs have been registered as trademark
in the interview, seventy-two of the seventy-two springs in Ji'nan have been registered as trademarks.
the registration range of the four famous springs in Ji'nan is mostly restaurants, bars, cafes and teahouses, including 31 Baotu Spring, 18 pearl springs, 12 five Longtan pools and 9 Black Tiger springs. Reporters learned that most of the four famous spring registered categories were registered by the Ji'nan Municipal Bureau of parks and gardens, and few of them were left in the field.
in the seventy-two spring trademark registration of the number of the number of statistics, the reporters see the top three are: Yongquan, Baotu Spring, Yuquan, Ji'nan, the four most famous Baotu Spring are the top of the Baotu Spring. Among them, Yongquan has 111 trademark applications, which are distributed in 32 categories, and a small number of applications are applied in Ji'nan. According to Li Fang, general manager of Shandong white rabbit trademark Co., Ltd., Yongquan ranked first, which may depend on the ancient wisdom of "dripping water when the Yongquan newspaper". "It can't be said that the Jinan people do not have the consciousness of nurturing the spring brand, like the traditional four famous springs for local merchants to register in Ji'nan, the local merchants of Zhangqiu City, where the fountain and the spring water are located, and the local merchants of Pingyin County, where Hong Fan Chi and the sun and moon spring are located, but most of these merchants register the famous spring as drinking. The trademarks of materials such as materials, wine and other commodities, other brands of goods and services are rarely seen except for some brands, which may not be too big for the enterprises that produce a single product, but it is difficult for a city that wants to create a spring brand. Li Fang said.
news analysis
what?
from "central" brand condoms to "Xingguang road" floor, even "Microsoft" brand sanitary napkin, some familiar nouns have gradually entered the daily life of the people, and have also triggered a new social hot spot - business. Mark snatch.
it is understood that at present, more than 40% of enterprises in China do not have a deep understanding of intellectual property rights, and awareness of trademarks and self-protection awareness are generally not strong. Some enterprises only rely on the reputation of the enterprise for many years. The trademark pattern is not registered at all. Some enterprises have never carried out the extension protection of the trademark even though they have a trademark.
the registration of individual trademarks increases sharply since the state allows individuals to register trademarks. According to relevant statistics, 1/3 of the registered trademark holders are among the registered trademarks, and in recent years, with the continuous improvement of trademark awareness, the frequent exposure of trademark trademark in some hot events. Generally, it is from the hands of individual trademark Registrators. "Trademark rush registration can only be regarded as speculation. It will be abolished in three years without use. But if it is for the attention and love of the trademark, it is also a protection for national culture and trademark culture by digging some trademark words that are worthy of attention and worth promoting. Li Fang said that from the perspective of business opportunities, this kind of trademark registration is affirmative. They are the promoters and followers of intellectual property rights. Citizens should be encouraged to do so and push Ji'nan spring culture to all parts of the world.