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Shandong Commercial Daily reporter Zhang Yangyang
"Shuang" stopped production! Recently, Ji'nan qqun Kang Food Co., Ltd. (hereinafter referred to as Qun Kang food) stopped production, "crisp" "bean row" "fruit row" and so on many familiar ice cream brands disappeared from the market, causing a lot of "old Ji'nan" memory. And 500 employees who have worked in Qun Kang for many years have already returned home.
stop supply cold drinks special cabinet don't see group
yesterday, many merchants over the mountain road, cold drink cabinet have disappeared the shadow of "group Kang", many supermarket owners told reporters that this year, the group of ice cream has stopped supply, "cool" before selling better than the average one day to sell two The thirty one is mainly because the taste is more traditional, the price is cheaper, and for many years it only sells 5 cents. Now it is not produced. The old ice-cream product of Yili brand has become a hot selling product, but the same taste, the price is twice as high. A supermarket boss said.
later, the reporter came to Qun group headquarters in Huayuan Road, Ji'nan, and found that most of its employees were still working normally. "Qun Kang food is only one of our branches, there has been a stop over there, but the company is still operating on this side, and we have property rentals, hotels, supermarkets and other industries are running normally." Qun group office, a staff member told reporters.
is expected to supply
next reporter to Ji'nan Qun Kang Industrial Co., Ltd., located at No. 6 Bridge Road, which is also a production workshop of Qun Kang ice cream cake. "No work has been done this year. From February to May, the workers just came to clean up and debug the equipment, and did not really start work. In May, the workers were still unable to organize production. The employees were all going home." At the scene, a staff member of Qun Kang group told reporters.
Qun stopped production, and its 36 delivery stations, 1500 two wholesale points and more than 7000 direct sales outlets were also affected. The reporter saw a letter to Qun Kang company in Qun Kang's headquarters. The letter was written by 18 Qun Kang cold drinks and distribution staff. The letter wrote that all the distribution staff were laid-off workers. For many years, they were living with the products of group Kang. Now they are asking the company to solve difficulties and restore production as soon as possible.
the unexpected shutdown fund account has been frozen
"our production has been very stable in the past. There is no problem in the product itself. There is also a good reputation in the market. It is still an accident. If we can solve it earlier, it should not be a problem, so I have not found a new job. At home and so on, this time I came to ask about progress. The reporter in Qun Kang group met the group of Kang food staff Shaw Xiao, she told reporters that the basic salary of her own before stopping production was more than 1000 yuan, plus piecework wages can reach about 4000 yuan, but after the shutdown, she can only receive less than one thousand yuan per month.
a staff member of group Kang group told reporters that more than 100 employees at the group's headquarters had not received their wages for 11 months because of the freezing of funds.
reporter survey
group Kang into "debt crisis"
guarantee loan provoking "disaster" break
a cold drink brand which is loved by the locals, why suddenly stop production? In the reporter's interview, Yu Hongchang, chairman of Qun Kang group, gave the story. "In 2013, an import and export enterprise sought loans from a bank and a loan company. The group made a guarantee. However, there was a bad weather. The import and export enterprise was not good at business. It was unable to repay the loan at maturity. It is now facing bankruptcy reorganization. The group was implicated. In early 2014, the bank accounts and land assets of Qun Kang were sealed up and frozen, which caused the financial strain today.
Yu Hongchang told reporters that the company had tried all kinds of ways to save itself, including raising new loans. Through the help of the Ji'nan municipal government, the group Kang group, which was located in Huayuan Road, had completed its right formalities and became an effective asset, but because the land was sealed, Mortgage registration is not possible, so new financing is not available.
in 2014, Qun group had borrowed 20 million of its interest rate from the public to repay bank loans, but the high interest loan has not yet been paid.
employees who have worked for many years in the group have also organized self-help. According to Yu Hongchang, in 2015, the workers of Qun Kang food were used to produce 5 million yuan for production, and signed a cooperative agreement with the suppliers. The suppliers provided the raw materials and repaid the funds after the payment was recovered. It has been difficult to maintain a year's production. But this year, suppliers no longer agree to provide raw materials in advance.
the memory of a generation of more than one generation of products,
1/4
30 years old. "Remember to read high time, big milk block prevailed for a period of time, every time the bell rang, the school's sales department was filled with students, most of them bought large milk pieces, and the bell rang in class. It could be seen that the playground was a white packing skin, very spectacular, and the owner of the small sales department had to clean the playground several times a day."
in fact, since the early 80s of last century, many cool food products of Qun Kang have always been "classic" on the market.
in the early 80s of last century, the ice sucker of Ji'nan was 35 cents, and orange powder and egg yolk popsicle were the most popular. At that time, there were many cold drinks factories in Ji'nan. Among them, Qun Kang food is the longest living time, Qun Kang group has produced ice cream for nearly 30 years since the construction of ice cream production line in 1986, and has developed many popular products.
Qunkang's first two products are "snowman" and "crisp tube", all of which have exploded the market. The two products are "snowman" and "crisp tube". "Our product has been popular all over the city overnight," an old employee once said. "In the past, walking on the street can easily pick up the outer pack of Kang Kang ice cream." A group of workers told reporters that there have been a large number of stores to seize the opportunity to earn a difference in order to solve this phenomenon, to solve this phenomenon, to take the way of direct selling, let laid-off workers open a group of sales showcases, this innovative sales model is also known as "group Kang model."
90 years later in the last century, "Shuang" instead of crispy tube has become the hottest product of Ji'nan ice cream industry. It is reported that when the "cool" sale was the hottest time, the finished products were not directly entered into the icebox, and they were directly booked. It is reported that before stopping production, the annual output of Kang Kang ice cream is about 40 million, and "Shuang" accounts for 1/4, with an annual output value of 800 million yuan.
low end route is not favored by
local "giant" zero
May, the cold drink market began to force, and the reporter recently found that the once popular local brand is now difficult to find in Ji'nan, yesterday, reporters from Huayuan Road to the mountain road, Dozens of shopping malls see, the vast majority of market share has been occupied by foreign brands, Ji'nan cold drink industry, "three carriages" group Kang, Jun music, holy water have no products in sale. "
" Ji'nan local brands are relatively low end, the price is about 5 cents to about 1 yuan, and it used to be well sold, but now the living standard has been improved. Although the Illi and Mengniu brand ice cream is very high in the field, the taste and material should be good, many families pay attention to the ice cream for their children. Therefore, Ji'nan's local brands are not good enough to sell, that is, "Kang Kang Shuang" and "bean platoon" are still selling well, but now they have been shut down. The owner of a cold drink shop on the garden road said.
in addition to being unable to sell the price, an ice cream retailer in provincial capital has also pointed out the reasons for the weakening of local brands. "The ice cream is expensive, the profit is also higher, for example, 2 yuan and one ice cream profit has seven or eight cents, 5 cents a profit only 2 wool, the same is to sell one, so people still prefer to sell expensive, only sales of particularly good low-end products will come in."
cold drink shop Love "small freezer"
new brands in the province killed
although the "three carriages" of local cold drinks gradually fell out of favor in the summer, but in the summer, the city cold drink store business was still good, and in the last two years, the market has also been a "small freezer" marketing model, many brands are in cold drinks store pendulum. On their own freezer, take the high-end line to attract customers, and local spoiler to successfully kill a road. "
" now put the "small ice cabinet" there are a lot of northeast board, good grandma, Yili, Mengniu, Hagen DAAS and so on, these small ice cabinet are more high-end ice cream, like a box of Hagen DAAS can be sold to twenty or thirty yuan, Mengniu, Yili's box products can also sell more than 5 yuan, the northeast big plate and good Grandma is a cheaper product, and a box can sell more than 2 yuan. " Han Jia, a cold drink supplier, told reporters.
and the reporter found that Han Jia said that the good grandmother is the local brand of Shandong, the origin is located in Chengwu County, Heze City, only registered in 2010, but it has already occupied a relatively large share in the Ji'nan market.
"good grandma just appeared last year. I didn't get ready to sell their products at first. Then the dealers came to the store many times. I felt they had a good promotion, and I promised to try it. Now I can sell twenty or thirty pieces a day, and the sales are good." A supermarket boss told reporters on the provincial road of peace.