A photo can "Customize" the wedding shadow play
Shandong commercial newspaper,
in the first China "Internet" college student innovation and entrepreneurship competition in the national finals, Shandong Normal University Musicology The team of Zhu Yuxin, the third student of the University, won the gold medal for the "Taishan shadow promotion and dissemination system" in "the curtain of spring and Autumn", and became the only team in Shandong to win the gold medal. As the eighth generation of Taishan shadow, Zhu Yuxin described the relationship between himself and the shadow: "like many people have the habit of eating noodles and vinegar, the shadow is also my habit, a part of my life." Reporter Xuan Xiaoxia
family shadow family family, family once carried the work amazing "learning Olympic Games"
with the overlapping of light and shadow and the slow time of the gongs and drums, the shadow puppet on the small curtain, the old hand, old The artist holds a shadow puppet, a title in his mouth, a song and a voice. "It's a long story," he said. One way to do things, all hands dance to millions of soldiers. This is a verse of Folk Shadow. From the earliest appearance in the Ming Dynasty, the Taishan shadow play has been over 600 years ago.
Zhu Yuxin's grandfather Fan Zhengan is the sixth generation of Taishan shadow puppet, who has been active in the shadow puppet theater for more than 60 years. He inherited the unique skill of Taishan shadow play "ten no leisure" and could support a single play. Zhu Yuxin's mother and uncle still are still in the puppet theatre, playing the shadow of countless legendary stories, and became Zhu Yuxin's playmates at sunset.
last year, Taishan shadow puppet successfully applied to the first national art fund, which is a great encouragement to Zhu Yuxin family. In May this year, Vice Premier Ma Kai received the Zhu Yuxin family in Gong Wang Fu. In September of this year, Fan Zheng an followed the state president Xi Jinping to visit the United States and performed the English version of "Taishan stone Dang Dang" during the Sino American cultural exchange during the "accrc". During the performance, the foreign friends gathered and cheered from time to time.
"like many people have the habit of eating vinegar, shadow puppet is also my habit. It's part of my life." Zhu Yuxin described the relationship between himself and the shadow.
national innovation and innovation competition gold
in 2013, Zhu Yuxin, who was admitted to Shandong Normal University, took shadow puppet to the campus. With the Internet, Zhu Yuxin strongly publicized the introduction of Taishan shadow. Teachers and students showed great interest. "Curtain shadow spring and Autumn" Taishan shadow promotion and dissemination system projects have begun to take shape.
after the news of the first national "Internet" creative innovation competition, Zhu Yuxin and Li Qinghao, Du Xiaoyan, Tang Xiao Qian, Sun Jingchen, Hu Mengxiao and other peers formed camp, returned to Tai'an home, in-depth study of the existing mode of operation of Taishan shadow. Under the guidance of teacher Yan Cong, the Zhu Yuxin team successfully passed the school competition in July this year, and won the provincial "B" results at the end of August. In the Provincial Games, get "A" to enter the national competition directly, get "B" and have a chance to resurrect. In order to successfully "Resurrection", Zhu Yuxin team began a 3 day "fierce battle". "
" in the 3 days of preparation for the resurrection, we stayed up at 1 and 2 in the early morning at Yan teacher's home. The teacher gave us cooking and the teacher sent us back to school at night. We woke up the door of the aunty in the morning and got up at 6:30 in the morning. After the "Resurrection" success, Zhu Yuxin team learned that the project got the first three chance. The weary team got involved in the fight again that night. After second days of early morning competition, the team got the third runner up in Shandong and was successfully pushed to the national tournament.
October, the team went to Changchun to compete in the final. On the day of the competition, the Zhu Yuxin team drew the last morning number, and it was 11:30. After a 15 minute lecture, the judges called Zhu Yuxin and others to discuss it with Zhu Yuxin, which had exceeded 12:00 when he left the field. "Ranked fifth in the day, ranking the total, the promotion of the top 30, and won the gold medal."
Internet thinking: from small theater to private custom
how does Taishan shadow play merge with the "Internet" thinking? What will happen after the fusion?
Zhu Yuxin told reporters that in the past, Taishan's shadow puppet marketing route mainly depended on theater performance. In the era of "Internet", this way of operation is obviously too traditional. In the Zhu Yuxin team's "Internet" project planning, Taishan shadow puppet has seized the opportunity to spread all aspects of the Internet.
"we are working with the Tencent to develop the" hero League "theme series" Taishan hero biography "mobile game. Now this game is basically in development; in ticket issuance, with Tencent" micro ticket "cooperation, to create online ticket management system under the line, and Tencent video cooperation plan is the development of the online theater, These ideas basically follow the path of "private customization". Zhu Yuxin told reporters that the project plan also advocated the creation of network forum, the development of Taishan shadow square dance, and after a few games, these project plans are basically in the semi - Implementation of the plan.
in Zhu Yuxin's plan, the characteristics of "private customization" are more obvious in the cooperation with the celebration industry. The cooperation with the celebration has become the basis for the survival of the thinking creativity of the Taishan shadow "Internet". "Taking wedding as an example, we can create a shadow play that belongs to the new person according to the story of the two people. As long as the new person passes the photos of two people to us, we can do it. With a new image of the figure of the figure will be left to the new gift, the festival can also make a individual figure, as a gift, as long as the customer will be able to make a picture.
"from the present simple attempt, the Internet is indeed the fastest way to promote Taishan shadow play." Zhu Yuxin said, "the whole project has condensed the efforts of our team. Despite the end of the competition, we will continue to carry out the project idea in the next stage. Let us see that the intangible cultural heritage of Taishan shadow play can still survive under the Internet environment.