Investigation report on further strengthening brand building in Ji'nan
(three) highlights the emphasis of cultivation. Regional brand should be the focus of economic brand building. First, taking the existing characteristic industrial park and the production base of high quality products as the platform, taking the leading backbone enterprises as the core, perfecting the division of labor and cooperation and supporting complete industrial system, laying the industrial foundation for the regional brand construction; two, taking the industry association as the main body, the enterprises participating jointly, and doing well the collective trademark design of the regional brand. To register and manage, gradually form the cultural connotation and theme of regional brand; three is to build the regional brand management service platform, establish quality assurance, service, detection center, unified use of quality assurance system and quality standards, promote the rapid and healthy growth of regional brands, and four to establish the market promotion and paid use of collective trademarks. Mechanism. The creation of economic brands should not only cultivate new brands and promote the upgrading of brands, but also attach great importance to the exploitation and protection of time-honored brands. It is suggested that Xiamen, Wuhan and other urban practices should be studied, and the opinion policy of supporting the development of the old brand name brand is introduced. In accordance with the optimization of a batch, supporting a batch and saving a batch of ideas, it will give support to the interest rate of the project, the site construction and the transfer of the merger and acquisition. The construction of cultural and cultural brands should focus on creating the brand of spring water culture, and pay more attention to the cultivation and creation of the following brands: first, to create a public service brand. It is suggested to plan and construct a large and comprehensive public cultural facility, the city cultural center, and the construction of the West passenger station section, and to plan a number of major cultural facilities, such as the new library, the cultural museum, the museum, the art museum, the intangible cultural heritage protection center and the Quancheng Grand Theatre, the Han Meilin Art Museum and the civic culture square. The implementation of the project lays the foundation for the construction of public welfare culture brand. Two is to create a cultural brand of performing arts. Relying on the advantage art groups such as the city Acrobatic Troupe and the children's Art Theatre, the excellent performing art plays are created, relying on the city quyi troupe, Chenguang Tea Club, Ming Qu Pavilion and Ming Lake to build the popular leisure music brand. Based on the provincial and municipal TV drama production center, a batch of excellent TV dramas are created. The three is to create a festival culture brand. In order to organize the Chinese Art Festival as the leader, we will continue to hold the festival exhibition activities of Shandong Cultural Industry Expo, Ji'nan international humorous art week, Quanshan art Sea earthquake and other festivals and exhibitions, so as to improve the cultural and artistic temperament of the spring city. Learn from the experience of advanced cities, and strive to create a large cultural industry brand with Ji'nan characteristics and business travel.