Shun Network - Ji'nan times
, A citizen is shopping in a special product area of a large supermarket in Ji'nan. Reporter Guo Yao Ji'nan can buy a lot of special products, but the brand too much too miscellaneous, during the national day a few stores, do not know which one is more suitable. On the 9 day, Mr. Chen, a Ji'nan citizen, told reporters that during the national day, he wanted to take some special products from Ji'nan to go to the field, but it was found that the local special products in Ji'nan were many, but not many, which was not known for a time. In this regard, the industry in an interview with this reporter, as a provincial capital city and a famous historical and cultural city, although many special products in Ji'nan, but limited to the industrial level, packaging and promotion of factors such as factors, well-known brands have not yet formed cluster effect, Ji'nan special products in the future has a very big promotion space.
the brand of the manufacturer is all kinds of brands, the special products can only depend on the sense of
the manufacturer and the brand too much, which is the authentic Longshan millet, which we are not sure. A few days ago, Mr. Chen told reporters that, as a native old Jinan, he soon wanted to take advantage of the national holiday to go out and bring some special Ji'nan products to other friends, but he turned several circles and found that, although Zhangqiu shallot, Ming Shui Xiang rice, Longshan millet, Zhang Qiudou rot and other special products were everywhere, but production There are many manufacturers, and product brands are also various. Without knowing the brand and manufacturer, he bought a lot of money.
the historical accumulation of Ji'nan city is profound, and a large number of local famous special products have been passed down, but now people's consumption patterns and channels have changed, special products have to keep pace with the times, and the brand building and promotion should be continuously promoted. A senior tour guide in Ji'nan told a reporter that many foreign tourists come to Ji'nan to bring some local specialties back, but because the special products are not clear enough, some special products are not well known, so they are also very difficult to recommend for tourists, when they can only rely on feeling. Take a special specialty store to the door, Ji'nan brand to make the world know
Laiwu, Dezhou has put special stores to Ji'nan door, Ji'nan also needs such special product chain brand. A person in the industry told reporters that, like the Laiwu agricultural products franchise since 2013, there have been seven or eight branches in Ji'nan, many Ji'nan citizens have become members of the store and turn back. But at present, Ji'nan is still short of such a way of thinking, the urgent task is to rearrange and integrate the local special products and screen out the brand products with good quality and good reputation.
a large number of special products in Ji'nan, not only food, but also like black pottery, wood fish stone, and some electrical appliances, are very good, the key is to increase the promotion. The head of a chain management company, which has long run the Shandong specialty, suggests that the relevant agencies and departments should increase the research and Research on the marketing of special products so that more special products will be entered into the public sales platform.
new ideas to create a unified brand of Ji'nan special products, the establishment of a centralized display platform
Ji'nan, a lot of good things, but the scale of industrialization development needs to be promoted. Zhang Jiping, a Ji'nan scholar and history expert, said that he had participated in many special forum meetings. Many enterprises were limited to financial strength and personal vision, and were rarely willing to invest too much in the brand operation, resulting in more Ji'nan special products as a landmark concept, and the well-known brand products were not enough. In addition, he believes that the Ji'nan special production enterprises should get rid of the native land, pay attention to the Internet thinking, combine the online and offline development, strengthen propaganda through various ways, and attract more young people to buy and share.
Ji'nan can consider the use of a unified special trade mark to rearrange and evaluate the sale of goods. Sun Yueyao, the director of the Shandong University and the director of the brand Economic Research Center, said that Ji'nan special product should create a unified trademark, such as the mascot image that was designed during the 2009 Ji'nan National Games has been deeply rooted in the hearts of the people. It can be considered to give its vitality further, and this LOGO is the exclusive symbol of Ji'nan's special products. Set up a third party association to manage and establish an access mechanism, that is, all brands of high quality products that are evaluated in accordance with the relevant regulations can use this special product on the package. As a result, Ji'nan special products have a sense of belonging, and also facilitate unified management. In addition, he stressed that a centralized exhibition and exhibition platform should be established as soon as possible to introduce high-quality products from Ji'nan.