all kinds of books put out different styling photos by reporter Huang Zhongming
comfortable and elegant, full of design Bookstore Bookstore, a wide variety of book design, binding... Reading is a long and personal thing, but at the moment, everything about books in Ji'nan is trying to meet readers in a more "fan" manner, whether it's a bookstore, a publishing house or a book. From a certain point of view, this is also a reflection of the upgrading of a city's cultural norm.
(Bookstore fan) fan children, fashion fan children, bookstores are not similar to
more than 20 years ago, Mr. Su, native to Ji'nan, was less than 10 years old. The big bookstores in Ji'nan were only the Xinhua Bookstore and the East map building, and the occasional private "bookstall" on the street, despite the bookstore Hustle and bustle, he could only stand and read, but this is still one of the best memories of his childhood.
later, there were some independent bookstores in Ji'nan. Some of them put a table in the store for readers to read. Nowadays, the reading place is full of design sense, hoping to give readers the enjoyment of beauty.
take the newly opened Shandong book city as an example. Shandong publishing group is looking for a first-class design company in China. The appearance of the book city has become a long, lively and lively wave model, symbolizing the running and flowing of the Yellow River water day and night. The bookstore has also added many fashion elements, and only bookshelves are divided into round, square, cartoon and other styles.
the same, there are two stores in Ji'nan, the book bar, will be in the harmony square to open the third house, they also invited the famous designers of Hongkong to participate in the design. The designer, Liang Zhiming, famously said, "culture should not be shabby. It should shake hands with fashion, brand and fashion." As a matter of fact, the book store, Hang Lung shop, is designed by him. The vibrant green trees and many creative small ornaments are all his signs. Now, what surprises will he bring to the design of a harmonious Plaza shop again? The "spy" from the current book bar harmony Plaza store has seen many irregular graphics in the whole store, and a long stairway corridor connecting up and down, with a sense of fashion.
in addition to these, and through the three road "fan children" in the crisscross Street Bookstore, in addition to the appearance of the Palace Museum of the red exterior, the bookstore is everywhere in the atmosphere of the Republic, with a phonograph, old sofa, wooden boxes and other ornaments, even inserting flowers through the traces of years.
but, the same is, at the moment, Ji'nan's big bookstores and bookstores have begun to pay attention to the readership's comfort. In Ji'nan, the oldest Quancheng Road Xinhua bookstore has added seats and a pleasant book to drink coffee and tea.
book selection, book writing is exquisite, the book is more convenient to find
in addition to these "surface efforts", a bookstore in the selection of books, books and other details, that is also used to think.
"the bookstore is open right away. Two of our very experienced books, big CAFA, are choosing books very carefully. The book in the bookstore should ensure that the bookstore is improved. They say their harmonious stores are mainly focused on meeting the needs of young families, so the specialty books in the store will be more fashionable and practical, interesting and fun, and they are also going to put creative bazaars in the store and introduce a lot of new and strange cultural and creative products, "it can be the wind." It will also be a guide to the way of life.
even the book city, known as "big", is no longer just "seeking perfection" in the process of selecting books. According to Yuan Xue, the director of the marketing department of the Xinhua Bookstore, they will "specialize" as the location of the books in Shandong's book city. "We have set up a stock - stock department, which are made up of senior Bookstore practitioners, store managers, and incoming business personnel. Through market research and analysis, the proportion of all kinds of books is determined. The final book variety is determined to be 15." Ten thousand. " Although the number of books is not more than the Quancheng road bookstore, she has promoted the quality of books, especially in the first floor of the design museum, the original area of Hong Kong and Taiwan, the three major areas of the original foreign language, changing the current situation in Shandong with no large-scale multi variety design and original books.
is also more precise in Book placement and display, which is convenient for readers to find. For example, the design galleries of the first floor of the Shandong book city, they focus on the design related books except the industrial design, and let the readers experience their professional and comprehensive experience. In addition, the book city and the Xinhua Bookstore of Quancheng road set up a display area for the famous publishing houses, such as the Chinese Book Bureau and the business printing house. "The original books are scattered in many areas. It is very inconvenient to find the books. Now I want to buy books only to find the area." Mr. Su said. According to the reporters, bookstores have also subdivided various books. For example, historical books will be divided into several bookshelves based on emperors and heads of state.
[press and book] naked ridge, hair edge, the book also says "Yan value"
not only all kinds of bookstores are attracting readers with different models. In this era of e-book impact, the original book "as long as there is white paper is a good book" is gradually replaced, more and more The publishing house began to pay attention to the "value" of the book, hoping to attract readers through "first eye" and "second eyes".
the reporter wandered in the big bookstores, and saw the books of "all kinds of fans", some of the ancient, some elegant and colorful, just like the three thousand beauty of the emperor's harem. For example, in the 2014 "the most beautiful books in China" called "cross the flame", it uses the naked ridge treatment, the pressure concave design, although there is no extra color, but there is a taste of it. And "music and dance Dunhuang", the cover of the paper elements of the paper on the kraft paper, left a hair edge, like the renovation of the ancient books, there is a sense of breaking together with the status of the Dunhuang murals. Another example is a book called "beyond the dream of Red Mansions", which combines text, music and animation. Readers can share many information by sweeping the two-dimensional code.
to this, Wang Fang, director of the Shandong Pictorial Publishing House, said that the design of the book cover is becoming more and more valued at the moment of the impact of e-books, often a book, and they want to produce more than one design. The frame design of the books of Shandong pictorial press is one of the first in Shandong. In the case of "old photographs", which has been published in China, the book has been published since 1996, it has been nearly 20 years since the book has been published since 1996, and the elements of the book cover have not changed, but they have spent a lot of thought on them. "When we started publishing, we used celebrities or family photos, but as the times changed, we were trying to find breakthroughs and avoid visual repetition." Wang Fang said, after exploring it, they began to use the documentary photographs of the remote view as the cover. On the one hand, they can show the social background and bring different visual enjoyment to the readers. In her view, the design of books is not necessarily the pursuit of "fashion", but the pursuit of the spirit of books, such as the 100th edition of the old picture, which has just been published this year. They only choose a single person who is not known as a celebrity. "We turned all the pictures in the book, and we saw the figure in the picture calm. And a firm look, this is exactly the old photo's view of history. Wang Fang said that, in addition to attracting readers' first eyes, they wanted to attract "second eyes" to readers, so for years, all the books of the Shandong Pictorial Publishing House have brought a "elegant and elegant model".
tell you that this choice of books has a lot of fun to play with the bookstore and the publishing house,
. In fact, in this era of information full of information, it may be really only a good book to tell us how to feel the world more carefully and understand ourselves, so that it is not abducted by the value of social media. So, how to choose a good book?
Mr. Su is an expert in reading, especially in history and academic books. He told reporters that he generally bought books to see the publishers and then to see the author, for example, to buy ancient books, the Chinese Book Bureau, Chinese translation books to buy business printing houses, etc.
and another euphemism for reading in reading, if you buy picture books and book books, you can choose dolphin press, Shandong pictorial press, people's Art Press, and Shanghai painting and calligraphy. Reading literary prose and novels often, we can choose writers press, Jiangsu literature and Art Press, Baihua Literature and Art Publishing House, October literature and Art Publishing House, etc., "generally, those names are" provincial people / literature and art publishing houses ".
in addition, a book is often more than one version of a classic foreign book, a world classic, or even a number of different versions. In this case, the translator is a very important reference latitude. For example, Fu Lei's translation of "ueni Gregor", Fu Donghua translated "gone with the wind", Yang Jiang translated "Quixote", Sun Zhongxu translated "the catcher in the wheat field," and so on, are more classic versions.