About 1/3 of Ji'nan's time-honored brands have gone out of business and are still in a difficult position.
Shun Net - Ji'nan daily
deep in Furong Street Store. The recent decoration has made it clear and bright, but the narrow doors and local space still make it impossible for you to read the stories of the five generation history of this small shop.
because it is custom-made by hand, an ordinary cheongsam needs to make about 3 days and the longest time consuming embroidered cheongsam. It took nearly 3 months.Amp; hellip.amp; under the impact of hellip industrial mass production, the fifth generations of Yu Qian cheongsam shop have lived in the rented house to the present, but for the inheritance of skills and culture, Yu Renqian's dream has always been in the.Amp; mdash.amp; mdash in the ordinary universities to open the traditional clothing culture curriculum, let the Chinese clothing culture like Confucius Confucianism to carry forward the world. The reality of
with these dreams is that the number of Chinese time-honored brands in China has decreased from 1.6 to 1129 at the beginning of new China.
the older generation used to be famous for their skills in Quancheng
although it was working day, the Furong street in September 7th was still bustling with people. In the shop of Yu Qian's cheongsam, two pedaling slippers and a lady with a spicy and spicy string came in and touched a few pieces of clothing hung on the shelf.
the cheongsam has a soul. Yu Renqian said that they did not respect cheongsam, customers, and the 100 year old shop.
hundreds of years ago in front of the holy water, furongquan and Qipao, the couplet at the door tells the history of this shop. Since the dawn of Daoguang, the ancestors of Ren Qian began to deal with costume production. In the Tongzhi period, the shops that specialized in Chinese clothing customization were formally established and gradually gained popularity. At that time, Furong street was the place where scholars lived. Most of the shops sold were musical instruments and four treasures of the study. The two story building, 80 Furong street, was previously an inn of the Zhangqiu townships Association, providing accommodation for the literati in the city. Yu Renqian's predecessors have located the shop here for about 150 years now.
in 1930s, the three sisters of the Song Dynasty launched the new women's movement, and more and more women in Ji'nan wore cheongsam. Their popularity was not as good as those of today's boots and black silk. There are only more than 10 shops for making clothes on Furong street, and Yu Renqian's father is famous for his casual clothes and Qipao in Cheng Zhang.
in 1958, when he was born, his parents were nearly 50 years old. As the youngest son of his parents, he followed his father when he was six or seven years old. After the reform and opening up, only one of the jade Qipao shops was left on the Furong street. His father was too old to teach him his skills. Before that, Yu Renqian, who went back to the town after going to the countryside, had entered the third garment factory in Ji'nan, and then took part in the course of the first Chinese clothing culture Correspondence Center, studying the Japanese clothing culture and its origin with China. This experience is very helpful to benevolent modesty. The father formally handed over the shop to him, and the shop has changed his name to jade modesty.
it is different now to keep up the secret of
, however, from the point of view of management, this advantage has brought great disadvantages. Hand - made edge, edge, inlay, rock bar, buckle, applique, embroider, hand drawing are all exquisite. One of the most common cheongsam needs to be made for about 3 days, and it takes the longest time to live for nearly 3 months.
3 months, how many clothes can other garment factories produce? In the making of money and insistence on the skills of grandparent inheritance, Ren chose the latter. So far, he and his family still live in an old building for more than 40 years. The house of the shop is his own home, but the area of 28 square meters, placed samples and clothes after the production of space, in the north of Furong street can only rent a workroom, more than ten square meters size, reluctantly let him and his assistants turn.
Xingjing two has gathered hundreds of famous shops
Yongsheng Dong hats, which was founded before and after 1940, is not far from the jade modesty cheongsam shop. The product once sold well in the whole country. It has been in the PRI street, the city street, the grate street and so on. Huiquan building is one of the birthplaces of authentic Shandong cuisine,.Amp; hellip.amp; hellip, one of the old people who have been abreast of Yu Qiong's cheongsam shops. Few of them have been able to tell the names of these old brands.
once on the two road, there was a large collection of Ji'nan time-honored brands. In 1904, along with the whole line of Jiaoji railway, Ji'nan opened a commercial port on the two road adjacent to the railway station. The surrounding area soon became a flourishing area of merchants and people. After more than 20 years of
, Ji'nan commercial port area has entered the peak age. After hundreds of meters away from the two road, there are hundreds of signboards. Rui's auspicious children, no matter how bad they are, the quality of the Jingji hall and the improvement of the Lean optical shop.
similar to two roads, Puli street is also the focus of Ji'nan's time-honored brand. After the opening of the port in Ji'nan, as an important channel to connect the old city and the commercial port area, the small street Chai Jia Lane quickly attracted a large number of visionary industrial and commercial households, among which there were many old words like Zan Yu Tang, Lao Mao Sheng, Hongxiang and so on. Chai Jia lane was a land of money and gold, and changed a very meaningful name:.Amp; mdash.amp; mdash pry street.
decline looking for more than a decade to find a satisfactory successor
business world ups and downs. From the middle of 1990s, with the rise of shopping centers in the central and eastern regions, the old commercial ports began to go downhill. In a few short years, many shops have ceased to work.
in the "Ji'nan old character", compiled by the Committee of Shandong Provincial Political Consultative Conference on literary and history data and the cultural and history information committee of the Ji'nan Municipal Political Consultative Conference (CPPCC) in 1990, included 41 old enterprises in Ji'nan, with some missing persons, our city had about 50 old brands at that time. However, to today, in addition to a small number of enterprises through shareholding reform to stimulate the vitality of enterprises, to maintain a strong momentum of development, about 1/3 has been out of business, still in the management of the old word most difficult, difficult. Under the conditions of market economy, there are few real growth and development.
the country's Chinese old words, statistics show that good, normal operation and poor management of enterprises to maintain about 1/3. The requirements for the evaluation of Chinese time-honored brands must be more than 50 years (including 50 years). If we count the more time-honored old brands, we will lose countless figures in the long years.
in the early days of the founding of new China, China had about 1.6 Chinese time-honored brands with the same history as the Yu Qiqi shop. In 1991, the old Department of the former Ministry of internal trade confirmed that more than 1600 old enterprises were awarded. At present, there are 1129 Chinese time-honored enterprises identified by the Ministry of Commerce.
Yu Renqian has been looking for successors since more than ten years ago, but until now, he has not met with satisfaction. The society is too impetuous, the people are all eager for success and interest. If they can't meet the people, the later jade modesty cheongsam shop will not stick to the best and do not seek to make money.
it's hard not to get a penny to support
the development bottlenecks faced by old words. A 2011 survey by Shandong University believed that many of the old words were dead, directly related to the aging of the brand image and the lack of innovation. Although some old brand enterprises are still in good operation, their protection is not strong enough to affect further development and inheritance. In many old enterprises, many of them lack the protection of independent intellectual property rights because of the lack of registered trademarks, and some even the trademarks that have been used have been snatch. But in
according to the media reports, as early as 2006, Ji'nan has put the revitalization and development of the old words into the development plan. The government has set up special funds every year to support the reconstruction and reconstruction projects that meet the requirements of the planning, providing opportunities for the revitalization of the old words. In 2008, 14 departments, including the Ministry of Commerce, the Ministry of Finance and the State Administration of Taxation, issued a document demanding the use of financial funds to support the innovation and development of time-honored brands.
in 2014, the jade Qipao shop became a provincial century old non heritage store. It is said that there will be some support funds, but so far, he has not received any money. In addition, he has not enjoyed any financial support as one of the oldest existing brands in Jinan City.
however, in the face of the situation, he sighed: "how old is the 60 year old?"