Shun Net - Ji'nan daily
alternative twelve zodiac carvings The plastic exhibition has made the public appreciate the charm of the avant-garde art. In the exhibition hall of Shi Shu Sheng, a lady was attracted by the pottery of childish sculpt. if you say, what is the hottest place in Ji'nan last weekend? I think a lot of the Jinan people will say Ji'nan Shun plough International Convention and Exhibition Center, and the hottest here is because of a special exhibition of.Amp; mdash.amp; the third Ji'nan Art Expo.
about Ji'nan art fair, I believe many people are not new. The second Ji'nan Art Fair held last year was not only impressed by the citizens of Ji'nan, but also more important in the art and art markets. Of course, this impression and influence is not fair, but because of the focus, professionalism and persistence of the Ji'nan Art Fair.
third Ji'nan Arts Fair, to a certain extent, has achieved a win-win situation between social and economic benefits, which is almost unique in a similar exhibition in Ji'nan.
the same and different
Ji'nan Arts Fair, it is estimated that Ji'nan holds dozens of exhibitions related to art, arts and crafts and collectibles every year, making Ji'nan a big city of the art exhibition in the north. But also because of the number of exhibitions, the organizers are also the main social cultural companies and exhibition companies, thus causing confusion, the lack of organization and publicity of the exhibition. The most important thing is that many exhibitors are completed in the exhibition. After the exhibition opening, no matter how many promises, the most prominent is propaganda, because the lack of publicity makes the exhibition scene depressed and few visitors come to the exhibition during the exhibition period. Not to mention on the spot.
in this way, many foreign exhibitors have been dissatisfied, and this dissatisfaction is sometimes not only for the exhibition, but is a negative perception of the Ji'nan exhibition and the art consumer market, which has hurt the reputation of the real exhibition industry in Ji'nan. Again, the similar exhibitions in Ji'nan are mainly based on ordinary calligraphy and painting, ceramics, purple sand, mahogany furniture and hand string. The lack of artistry and uniqueness makes Ji'nan citizens visual fatigue and is not cold for such exhibitions. It is also one of the reasons for this kind of exhibition in front of the exhibition.
the Ji'nan Art Fair is the same place as these exhibitions, all of which are mainly exhibited by artworks and collectibles. This is also the common point of similar exhibitions in China.
the difference lies in the fact that the organizers of the Ji'nan art fair do not simply copy things from other exhibitions, but in the beginning of the early stage of the exhibition, we have established the idea of taking art as the purpose of the exhibition at the beginning of the exhibition. Striving to distinguish from ordinary exhibitions, to enhance the quality and reputation of Ji'nan art and collection exhibition.
may be because of the different ideas of the exhibition, which makes the Ji'nan Art Fair stand out in Ji'nan and Shandong. It is unique in the art exhibition and becomes a benchmarking art exhibition.
there is another point to say, it is the popularity of the Ji'nan Art Fair. In 4 days, about 150 thousand people visited and 90% of the exhibitors had a deal. Some of the trade volume was said to be very amazing, and the booth was also sold out. Some of the artists' works were wrapped and stored in the whole body. In this case, in Ji'nan, the situation, the situation, in Ji'nan each It is extremely difficult to see the exhibitions of different types, and also make Ji'nan Art Fair win the trust and praise of exhibitors. Even the most fastidious exhibitors have to say to the organizing committee that the Ji'nan daily newspaper group's Art Fair is indeed the most popular in Ji'nan, which is not available to other exhibitions.
this kind of popularity and volume of transactions is not just out of thin air. It is the Ji'nan daily newspaper group's vigorous efforts to organize and publicize. As a media group, the Ji'nan daily newspaper group made full use of its own advantages and made great efforts in publicity. One month before the opening, it began preheating propaganda. In one month, many new media, such as media and network, WeChat, APP and other new media were carried out in the bombing collection, so that the public media of Ji'nan could see The news of the Art Fair attracted them. In addition, in view of the key customers, a point to point publicity is also carried out, which has won the trust of the exhibitors and gives them the greatest return, which is also a place where other exhibitions are different from other exhibitions.
implementation of the addition of
the Ji'nan Art Fair is also a display, sale of art, collection, but, as long as the visitors have a clear feeling that most of the things displayed can not be seen at other exhibitions. This is what the Organizing Committee of Ji'nan Art Fair wants to achieve. It is to do other art exhibitions without personalized exhibitions.
however, this practice has great risks and tremendous pressure.
it is well known that the current art market has entered an unprecedented downturn. The word "sluggish" can not be described completely and accurately, even with the words "cold winter" and "ice point". In previous years, the huge turnover of art, especially the art of calligraphy and painting has long gone away. What can be seen is only the collection market, the calligraphy and painting market, "the cold pommel horse in front of the door", and some operators can not sell one or two paintings for a month, making them feel pressure. This situation has also extended to the entire art market, so that the artworks of various cities in China are showing a sharp decline.