the first 24 hour bookstore in Ji'nan has opened the opening of this edition of this photo by reporter Huang Zhongming, the journalist Ren Xiaofei in the past few years, the nationwide private entity bookstores generally showed a downturn. However, the living space of the entity bookstore is getting smaller and smaller, and good news has been spread all over the country. After the 24 hour bookstore in Beijing, the entity bookstores in many cities have also lighted the city night light, and many bookstores and lightning bookstores have also made many bookstores rekindled confidence in the bookstore.
the first 24 hours bookstore of Ji'nan's bookstore Rui Ding island life aesthetics book, after nearly a month's trial, opened the door to the CCPARK4 layer of the thousand Buddha mountain road. However, how far the form of public funding can make Ji'nan's physical Bookstore go is still a topic of public concern. It is a dream for many people to meet the new vitality
"opening a bookstore" by the entity bookstore, but it is hard for the money, time and the dilemma of the entity bookstore. Nowadays, the rise of the crowd raising bookstore has satisfied many readers' aspirations, so that the reader has become the owner of the bookstore.
in 2014, after publishing the project in Beijing, the bookstore was successfully raised to about 1000000 yuan in only 24 hours, making the bookstore as a new reading space, getting a lot of fans and attention, and providing a new way of thinking for the development of the entity bookstore. Subsequently, the congregation bookstore has "allies" throughout the country. In July this year, the first bookstore of Shenyang was published in oxygen book bar. This shop is a fresh, literary and artistic route, in addition to the necessary books, as well as coffee, simple meals and creative products for sale. Public chip sponsor, Moun, told reporters that the way to participate in public financing is very simple, with 20 thousand yuan per person, and 1% of the bonus shares. In addition to having a partner's identity, the public is entitled to free the right to borrow books, food and beverage discounts, the right to sign books, and the right to use a number of free bookstores. In Nanjing, a community public reading space called "Jiangdong study" has also been raised in public. In two days, it raised more than 30 million yuan, which can ensure the normal business of the bookstore in one year. The largest bookstore in Qingdao is a bookstore jointly invested by 50 investors with cultural dreams. The amount of investment is more than ten million yuan. In Ji'nan, 4 months ago, the news of the bookstore by Xu Changdong, the founder of the life aesthetics book bar of the Rui Ding Island, exploded a number of friends' circle of friends in a few days. "It has been a dream for me to read a book that once used to be alone in the planning of a river to become a flower." Media man Dai is the first to respond to Xu Changdong's crowd raising behavior and become one of the co founders of book bar.
under the impact of a cultural and business angle to create a cultural and artistic complex
the rise of rent, the diversion of customers from e-commerce, and the change of readers' reading habits, the rise of the public bookstore has undoubtedly seen the vitality of a lot of physical bookstores struggling on the edge of survival. However, relying on public funding to open bookstores, how to retain consumers to obtain profits is also a difficult challenge. Since the trial opened in July 2nd, Xu Changdong has spent almost all his time eating and sleeping outside decorating shops and observing guests. On the whole, Xu Changdong said that the effect of a trial business is higher than his expectations. "A little better, from Monday to Friday the volume of passenger traffic is about 300 to 500 people, and the weekend passenger flow is about 500 to 1000 people, and the turnover is 2-3 times as much as usual." The book of life aesthetics bookshop on Rui Ding island does not discount during the trial period, and it can reach more than 1000 yuan per day. In the process of observing the consumer, Xu Changdong also mastered the preferences of many readers in Ji'nan. The Ji'nan book lovers have a high taste for consumption, and the Taiwanese version is very popular. According to my observation, most of the people who are willing to come to the bookstores in Ji'nan to spend money on books are most of the people of this age from 1980 to 1986. They have worked for more than five or six years in society, work steadily, and want to expand their knowledge and connections.
now, the independent bookstore is almost the necessity of a city, young people need to have such a place to improve the life of the "force", the bookseller is also in need of such a place "charging". However, the growth of independent bookstores has also accumulated a lot of doubts, among which the most heated topic is whether the bookstore is a book or coffee. Reporters found that ruitin island life aesthetics book bar also set up drinks counters, dining has become an integral part of bookstores profits. In addition, Xu Changdong said that more profits will be placed in cultural activities and the sale of life aesthetics products. Books are only part of it. "Through the trial, we found that as long as the book is sold well, we can maintain the management in the last two years when the rent is unchanged, but we believe that the public is just starting. Then we should try to bring readers a better reading experience and dig into the cultural and business perspective to build a cultural and artistic complex. "
enlightenment to the national bookstore, independent bookstore has a reference value
the rise of the public bookstore in the country, then whether this way can be used by other traditional bookstores" for their own use "? For the upcoming third stores in Ji'nan, the same is the private bookstore, the private bookstore, the idea of public research. But there is a different understanding. Liu Xueli, the deputy general manager, said, "the book bar is the first to adopt a model of public financing, because we have 10 shareholders, but do not emphasize the concept, because the selection of the book bar for shareholders is based on the acquaintances, based on the same idea, the same resources, the selected shareholders, partners are all like-minded. The bookstore's concept is the same. This is a long-term matter, so I don't think bookstores are suitable for many people and strangers. " In her view, the way the bookstores are used for reference, if they are used, is more suitable for a single, short term project, such as a book, an activity, and a product that may take the way to the public.
in the head of the Xinhua Bookstore, Quancheng Road, Yuan Xue, the rise of the public bookstore is a manifestation of the warming of the entity bookstore. "First of all, I think the state bookstore and the private Bookstore do not exclude and do not conflict. The bookstore does not make money, but it is a good thing to have a group of people who love the bookstore and bother to create a reading platform. This is a good thing and is very good for the whole big city reading environment. In her view, the public raised the risk of management, but from the operation, with the Xinhua Bookstore is still the two way, "Xinhua Bookstore is a state-owned enterprise, relatively stable some, the store does not need to be raised." But from a large perspective, the direction of state-run bookstores and private bookstores is more and more consistent, that is to create a modern reading environment. She also gave examples, the Spring City Road shop decoration later bookstore reading, book buying people obviously increased, and in the middle of the opening of the Shandong book city in the middle of this month, the special book bar, the text of the products are also involved, "this is the same as most independent bookstores. The crowd raising is a feature, but for the nature of the bookstore, the traditional bookstore is also improving, so the state-run bookstores and private bookstores are gradually developing in the same direction. Yuan Xue also said, "in the long run, how the bookstore manages, how to overcome the rent, artificial cost is a big test, if can solve these problems, may give us more reference."