Ji'nan: after 90, the fitness industry is on the Internet.
source:
editor: in the impression of the Chinese, fitness is the symbol of identity, the pronoun of fashion life. Now, the traditional impression is broken, more and more people walk into the gym. In 1999, after the first fitness club opened in Ji'nan, 16 years later, Ji'nan became a relatively mature fitness market in Shandong. Women's newspaper reporters interviewed many people in the fitness industry, combing the development of the fitness industry in Ji'nan for more than a decade, which is also a miniature of the improvement and transformation of the health concept of the Jinan.
according to the statistics of the industry, there are about 30 fitness institutions in Ji'nan, and about 500 thousand of the radiation fitness population, accounting for 7.14% of the resident population in Ji'nan. In recent two years, Ji'nan's fitness industry is booming, and young people with limited economic capabilities have become the main force in promoting the development of fitness industry. The growth of the mobile Internet and social software, the decline of the national economic situation, the change in the concept of healthy
health, or an important reason for the occurrence of this
phenomenon.
90 after 90% overdraft credit card run fitness card
July 13th, the highest temperature in Ji'nan is nearly 40 degrees centigrade, in the Ginza fitness shop, to fitness members more than 30% more than usual. "A dumbbell changed, and the chair came back." Yang Yang, a member of the institution, had a little memory of 10 years ago when he was just working out and there were only a few people in the club this afternoon. "There are many factors that lead to this change, and the injection of new forces is a very important reason." Liu Ming, head of the Ginza fitness market department, said.
in 2012, the first group of 90s entered the society. This group's attitude towards fashion and high quality of life exceeded their parents. "Although these young people are limited in economic strength, but the concept of consumption is very advanced, they can reduce other expenses, even installment, overdrafts credit cards to do fitness cards, they will also drive the family to health care."
the development of mobile Internet and social software is also the cause of the hot market of the fitness market. "In the final analysis, it has changed people's attitude to fitness. In recent years, people began to shine in the circle of friends and the horse's line. People are becoming more and more concerned about their body. Driven by this popular trend, the fitness industry has taken a ride.
human cost is the largest expenditure
in 1999, the first fitness club in Ji'nan opened, so far, the development of the fitness industry in Ji'nan has experienced a surge, close, disordered competition, brand competition and other stages. "We have opened some stores, closed some stores and run some stores these years, and have gone through irregular competition. Now, the market is gradually diverting, and the gym of each brand has its own target population, and the market is developing steadily," said Moorhouse, a manager.
the big door of the fitness industry, a lot of social capital inflow in, caused the industry overheating, "a little fever, in 2007, many fitness institutions are expanding, fighting price war, lack of funds have led to many stores shut the door." Liu Ming said that the early start of the shop is the most easy to operate, the decoration period can be pre - sold fitness card, reclaim the decoration funds, "for example, before the opening of 5 million yuan capital, planing to the sales team, if no new members continue to enter, the remaining funds are difficult to maintain the entire store operation." The largest cost of the fitness industry is the cost of personnel. The service personnel of a store should be in 50-70 people, the loss of the equipment in the store, the cost of the decoration for every three or four years, the cost of water and electricity, are all large expenses.
a lot of people think that the fitness industry is very good, rent the equipment to sit on the profit, "it is easy to go, it is difficult to go out, one is that so many employees follow dinner, another is to ensure the commitment of the members of the commitment years, later operation and maintenance is very important." Zhang said that to maintain the normal operation of the gym, one is to consolidate the crowd, and the other side should have private lessons.
private studio will become a new trend of fitness
in fact, although a variety of factors cause the fire of Ji'nan fitness industry, but compared with foreign countries, the industry is still in the primary stage in Ji'nan and even other front-line cities. Liu Ming said: "fitness is a part of life for foreigners, just like work, work and travel. According to his introduction, the hardware facilities of the gymnasium and the professional quality of the coaches in China are much less than that of the foreign countries, but the software facilities are backward. "A lot of foreign gymnasiums are large workshops, the whole floor is a running machine, and there is no professional coach," Man is a coach. "
in the next few years, community fitness and private studio will be a new trend in the development of fitness industry in China. Zhang told reporters that the industry agreed that a gym covers a maximum of 5 kilometers of people around the world. "Choosing the gym will be based on the near principle, so community fitness will become a trend in the future. In addition, the fitness private studio will also grow, now there are five or six in Ji'nan, these studios are small, small equipment, and limited flow of people, but the professional level of the coach is second to none, their services are all private teaching, facing the high-end crowd.