Selling stinky tofu earned 150 thousand yuan a year to visit Furong street, Ji'nan, which you do not know.
Shun Network - Ji'nan daily
summary: the summer vacation peak season, as the spring city, the old street Hibiscus street, the current classics What is the condition of the camp? The reporter visits the statistics on the spot to try to use the statistics of the business format to find out what is known and what the streets and lanes that are well known to Ji'nan and what they are missing.
summer holiday season is coming, as the old street Furong street in the city of the spring city, what is the current operation? The reporter visits statistics on the spot, trying to use the statistical data of the operation format to find out which things are known to the outside and the streets of Ji'nan. West.
Furong Street business format data analysis
(Hibiscus Street Main Street without Hibiscus Lane)
total 160
> stinky tofu? 5 - squid - 8 - Hotels 5 - milk tea 14
- roast oysters 14
- Ji'nan local restaurant snacks 19
鈥� other restaurants in other places, 45
>
shop 22
> 10 local specialties, 10
handicrafts shop 7 & Coffee leisure shop 2
catering ratio: 73%
1:5
1:5
distribution
eat / > eat / > eat / > eat 113:5:39:2
150 thousand yuan
Furong Street shop, there are 8 stinky tofu, 5 grilled squid and 14 roasted oysters. These shops have a common feature: the door is small. Some are only half a meter wide, and there are no doors on the street. However, such a small shop can not be underestimated. They have a profit of over 150 thousand yuan a year.
a squid owner told reporters: what can you do in addition to the squid and the roasted wings? I can only go to.Amp; lsquo drink.Amp; rsquo! Hibiscus street has always been a phenomenon: roast squid, stinky tofu, and business is very good. So many years ago, master's graduates of Huazhong University of Science and Technology went to Furong street to start selling stinky tofu. Furong street is mainly consumed by young people, and spicy, smelly, roasted and odd fast food snacks are sought after by young people.
it has been suggested that Furong street should highlight local characteristics even if it is catering. Ji'nan famous edible oil spinning, pan silk cake, horseshoe cake and so on can be operated in such a small facade. For foreign tourists, it is a window to show the food culture of Ji'nan. However, this still does not open the market and rent: Ji'nan's non - Legacy Lu Lihua wanted to find a place on the hibiscus street, but the price of the transfer fee is 180 thousand yuan a year, so that it is prohibitive. But soon, such a shop was sublet.
high rents around business format
in the middle of Furong street, there are small pavements running home in Beijing. The owner of Liaocheng has been there for 10 years, and has been opening shop on Furong street for 8 years. In this shop which is less than 5 square meters, only 1 square meters are available for him to move. In Furong street, there are more than 80 similar shops.
booth owner said that 8 years ago, the monthly rent of the shop was only 3000 yuan, and now it has risen to 10 thousand yuan. Small area, rent expensive, can only make quick recovery catering to earn money. Clothes can not be bought, food can not be eaten. His shop is even better, and it is even harder to make a bigger shop. Next to a shop, it will cost 450 thousand yuan a year.
now, he can earn about 100 thousand yuan a year by selling pork tripe. He says he is relatively satisfied.
look at another shop which is a cultural souvenir: Henan people Zhang Mei runs a musical instrument shop in the northern section of Furong street. Under the pressure of survival, she had to compress the main business again and again, placing the counters in the corner, making room for special products in Shandong. And her neighbor's life is even more difficult: shadow play is also performed, sometimes not for three days.
the rent of Furong street from south to north is decreasing in turn, and the business form in the street is also from south to north. The community neighborhood committee of Hibiscus street is south, almost all is catering, the quantity of catering to north is reduced, and there are several other formats.
although the number and proportion of this kind of shop is still low, but for Hibiscus street, to a certain extent, the cultural grade of this characteristic ancient street is promoted to a certain extent. It is the beginning of a benign change.
read
Qu Shui Ting Street mode or provide reference
Qu Shui Ting Street, which is not far from Furong street, used to be a barbecue street. On the banks of the streets, families barbecue and households smoke, so that tourists who come to enjoy the spring are lost. But now, she has changed her shape: [more hot spots please mobile phone download "love Ji'nan" client Shandong size as the size of the spring water flowing, the bank coffee shop, tea house distribution, tea seat, coffee chair elegant and comfortable, become a leisure folklore street.
it is understood that the rent here is also rising, but there are still many folk, cultural and creative projects to enter. How can this magnificent turn be achieved? Gao Lihua, director of the Qu Shui Ting neighborhood committee, said, "grinding. Keep the skin of the mouth, do the work, and tell the future. From the street to the overall promotion, the capital to the housing tenants, and then the shop to enter the street to screen, sublet to meet the cultural details of the street business business.
today's Qu Shui Ting Street gradually has the artistic atmosphere of the old city.