Shandong commercial newspaper
affected gold chain, Ji'nan cold drink old brand group Kang 11 production lines only 3 summer, continuous high temperature with the cold Ji'nan cold Drink the market. However, in recent interviews, the reporters found that more than 90 percent of the brands in Ji'nan cold drink market are from the outside world. It is difficult to buy cheap and affordable local products such as "cool", especially the cold drinks that the Jinan people are familiar with are more difficult to see. "Where are our Ji'nan ice cream?" Many people have sent out such questions. Originally, Ji'nan Qun Kang was affected by the gold chain. Most of the 11 production lines were shut down, and only 3 of them were in operation at present. Probation reporter Shi Shangjing
local cold drink is not good to buy most of the bottom
reporter on the provincial capital mountain road of a large supermarket chain saw, more than ten ice cupboards in all kinds of cold drink brand full of full duty. Reporters carefully examined and found that these promotional products include bright, Nestle, wall's, Mengniu, Yili and other foreign brands. When the reporter asked whether the buyer had the local brand in Ji'nan, the guide shook his head and told the reporter: "the local brand is priced relatively low, and it generally does not spend extra money on the large supermarket."
then, the reporter went to a cold drink wholesale Street near Weiyi road to investigate, almost every wholesaler put the cold drink in different freezers according to the brand. Among them, Erie, Mengniu, wall's, Nestle and so on the largest number. When a reporter asked if there was a local brand in Ji'nan, the store replied, "yes, yes, I have to turn it over for you." I saw that the shopkeeper took a little while at the bottom of the freezer, and came out with "Kang Shuang" and Xia Junle's "Snow Lotus" ice. If you want to eat local ice cream, you can't buy a
it is understood that in 1986, group Kang introduced a "crisp tube" production line from Italy, and the crisp tube in 80s of last century caused the scene of the public queuing and buying, and the "crisp" of 5 cents in the previous years was almost one in the streets of Ji'nan. However, since the beginning of summer this year, many retailers have been informed of the shortage of commodities. "They do not want to buy, but do not want to go in." A cold drink wholesaler told the reporter. 11 production lines have only 3 production materials and no money to purchase
for this, the reporter through multiple liaison, the final interview to the chairman of Ji'nan group Kang group chairman Yu Hongchang. Yu Hongchang said: in December, in order to solve the financial problems for the brotherhood enterprise, Qun Kang was tied up with several other private enterprises for security. But because one of the enterprises can not be reimbursed, the group is also responsible for the debt burden, so the chain of money is affected by the chain of money, cold drink production raw materials are also no money to purchase, advertising is almost no, even employee wages have not been issued for months. According to Yu Hongchang, group Kang business is best on cold drink line with 11 production lines, one season can produce about 10 thousand and 5 tons of cold drinks, and now the production line is only retained 3, production even the original 1/3 is not. "In the first two years, the market share of Qun Kang in Ji'nan's cold drink market reached six or seven%, and this year, I'm afraid not even 10%."