Many physical bookstores in Ji'nan try to combine multiple tables with coffee tables.
life daily
July 2, Quancheng Road Xinhua Book On the first floor, many readers read quietly in the reading area. Reporter Zhang Peng take
daily daily news of life daily is too shocking, decorated like a library, can stay all day! Recently, many readers have entered the Xinhua Bookstore of Quancheng road have lamented, the upgraded bookstore is completely new, high bookshelves, long tables and chairs, not only can sit in front of the desk to pick up books, see tired can drink some Drink, which makes many people who have not visited bookstores for a long time are somewhat surprised. On the 2 day, the reporter visited a number of physical bookstores in Ji'nan, and found that in order to cope with the impact of the network, many physical bookstores began to try a multi business mode of operation, books are no longer the only protagonist in the bookstore.
discount is not enough, the time of service is
2 a.m. more than 10. The reporter comes to the book bar in Heng Long square. It smells the strong coffee fragrance at the entrance. It is accompanied by elegant light music. Several swings on the door in the book bar are classified according to the best selling books, life miscellaneous records and biographies of characters. . In addition to the ordinary bookstore, in addition to the book sales area, the book bar also has a special drink area, placing the chairs and chairs, the sofa, and the coffee and dessert sales area at the counter. Readers can also order a cup of coffee at the bar, sit at an ad hoc desk, and enjoy their own cultural time quietly.
staff told reporters that the membership system is implemented in the store to provide custom-made services for customers, and to provide customized books for the enterprises and to carry out the overall planning of reading, training and technology activities. Like most of the existing private bookstores, diversification is the main path for the development of the book bar, not only to sell books, but also to supply coffee, tea, creative products and so on, and regularly hold literary and artistic exchanges. Books are sold at the original price, no discount, members can enjoy 10 percent off discount books, and the same book may play 35% off or even 50 percent off on the network, the price may differ by twenty or thirty yuan. We have no advantage over the book discount on the book discount. If we put a bookcase like a traditional bookstore to sell books, it will not work. Innovation and management must be combined to expand the service projects around reading. Staff said that the store has held nearly 20 cultural activities, including concerts, reading, film appreciation, oil painting exhibition, photography exhibition, and so on.
the old brand national Bookstore also put down the shelf
in many people's eyes, the state bookstore seems to be more vitality than the private bookstore, but in fact, for many years, the form of a single commodity, the left to right mode has let the state-owned bookstore in the competition with the network bookstore, gradually lost the array. The distribution channels and storage coverage of the website are very wide, not only a wide variety, cheap prices, but also very developed express delivery, and may be received in the afternoon by customers. The head of a Xinhua Bookstore in Ji'nan told reporters that under the impact of the network, the entity bookstore felt real pressure, and had to make corresponding changes, adding tables and chairs to leave the readers as the first step.
at 12 noon on April 2nd, the reporter entered the Xinhua Bookstore in Quancheng road. As the largest national bookstore in Ji'nan City, the shop began to be renovated in 2013. In accordance with the floor redivision of the functional areas in the store, the most notable is the addition of nearly 100 sets of desks and seats, and the introduction of coffee, tea and other business categories.
walk into the front hall of the first floor, row a row of jujube red bookshelves in turn, the visual space is more open and comfortable than before the transformation. The area of the first floor of the first floor is transformed into a book bar, the coffee, the tea and so on, and the small salon, the conversation business and so on. The original foreign language book area on the west side of the first floor was designed as an independent book house with jujube red wood tables and chairs and books on the table for readers to sit and read. In addition, the decoration style of the ground floor is completely different from that of the upstairs, the light colored pure wood floor and the children's bookshelf, the whole wall, the colorful cartoon decoration, and the small stage and the children's amusement facilities, the HA mirror, the small blackboard and so on.
readers will come in to encourage
weekend is not going to take a day
for the physical Bookstore's warm service, many readers are very interested, the casual nature of the atmosphere in the store is also some people accustomed to online shopping books "back" to the entity bookstore. Mr. Sun, a teacher of a university in Ji'nan, visits bookstores almost every week. He likes the bibliography of Sanlian bookstore and Shanghai ancient book publishing house most. After the reform of the Xinhua Bookstore, he was surprised to find that the bookshelves of the bookstore have become higher and the books can be displayed. In addition, the two floor is also classified according to the publishing house. The new book can be seen immediately, and it is easier to find books than before.
"the bookstore has a desk and chair, more convenient for readers to read, and I often sit on a day when the weekend is all right. If I don't buy two books at the end, I feel embarrassed." Although most of the store's books are less discounted, Mr. Sun says, he can touch new books, smell new books, and feel the abnormally rich "ocean of books", which makes him feel "happy and happy". These are not available on the Internet. "I believe that the traditional bookstore is still competitive in the era of e-commerce."
as one of the most active bookstores in Ji'nan, it is one of the most active bookstores in the city. The book bar will organize various activities almost every weekend. They often hold reading and sharing, concerts, thought lectures, all kinds of writers' signing and so on, and have a lot of loyal readers and fans. Different from the traditional bookstore management model, more and more physical bookstores are beginning to have the reading function of the library and the social function of the coffee shop. All the activities related to reading can be carried out in it. The old topic of "reading" is slowly extending more content and form.