The prosperity of Ji'nan performing arts market has become a new "Qu Shan Art sea".
ten Arts Festival has been closed for a year and a half, the literary enthusiasm of the Jinan people, which has been ignited, has been "feverish". Today, westbound to the provincial capital theater has become a fashionable and popular art fan in Ji'nan. If it is possible to enjoy excellent plays with high artistic level at the door of the family, it is the unique advantage of Ji'nan as the political, economic and cultural center of the whole province. Then, more and more popular dramas influx by the masses are the important evidence for the maturity and prosperity of the Ji'nan performance market.
at the beginning of the year of the sheep, the curtain of the art festival of the provincial capital Grand Theatre was slowly unfolded. The large historical drama "volt", the Cao Yu drama trilogy, the Yue Opera "Liang Zhu", "the dream of the Red Mansion", the two piano concerts brought by the classical music master Ashkenasi and his son, the International Group - the St Petersburg Symphony Orchestra Concert, the Mont card Philharmonic Concert and so on, all will be in this art The art festival meets the spring city audience.
Engels said that every progress in culture is a step towards freedom.
culture Ji'nan is progressing. This historical and cultural city has experienced cultural awakening, cultural confidence and cultural prosperity. Ji'nan always adhered to the direction of advanced socialist culture, actively promoted the reform of cultural system with a high level of cultural consciousness and cultural confidence, cleared the restraint of the development of cultural industry. The cultural industry presented a good trend of rapid and vigorous development. The construction of public culture service system has stepped into a new step, and the soft strength of culture is constantly being carried out. Enhance。
performing arts market is a basic component of the cultural market. To a certain extent, it reflects the development and innovation ability of a city's cultural industry. Known as the "Quancheng Ji'nan" in the spring city of Quancheng, the performing arts market has shown its initial prosperity through many years of operation, deliberate management and meticulous cultivation.
(1) prosperity, the full flow and release of the source of development elements. The economy is so, and the same is true of literature and art.
from the main body of the performing arts market, the Ji'nan performing market has initially formed the pattern of the coexistence of three economic entities, such as the art performing group, the performing arts company and the performance place, and the coexistence of various kinds of ownership of the ownership of the state and the private sector.
as the provincial capital city and the Ji'nan military region garrison, Ji'nan has a relatively superior location advantage over other cities. There are many state-owned performance units in its jurisdiction, such as the provincial song and dance theatre, the Ji'nan Military District avant-garde corps, the city Song and dance theatre, the city children's Art Theatre and the city quyi Art Troupe. In addition, there are more than 150 business performing groups licensed by the cultural department, the play margin club, the Beijing Opera ticket Friendship Association and the 57 private non enterprises, the more than 500 artists and more than 900 troupes. The performing teams in Hong Kong, Macao, Taiwan and other provinces often appear in the urban and rural performing markets in Ji'nan.
the full development of the art performance group has laid the foundation for the prosperity of the performing arts market, while the development of the venue and the performance brokerage firm has set up a bridge for the prosperity of the performing arts market. According to the statistics of the cultural department in 2013, all 161 of the Ji'nan song and dance entertainment venues are mostly small businesses and self-employed households. According to their functions, they can be divided into fixed places, large venues, small professional theaters and tourist performing places. At present, there are more than 30 performing brokerage companies in Ji'nan.
(two) aspiration is always one of the most important criteria for the success of literary performances.
literary and artistic performances are rich in content and distinctive in character, so as to fully satisfy the literary and artistic needs of different audiences. In Ji'nan, professional art troupes perform mainly on national opera, song and dance performances, acrobatic magic and instrumental performance. In 2014, the city's 6 art troupes completed a total of 1677 performances in China and completed the operation of 8 million 395 thousand yuan capital of the provincial capital theatre for one year, with a total of 241 performances and about 7500000 yuan. Hong Kong, Macao and Taiwan, and the most popular pop singers' concerts that attract the public's attention, are mostly performed by performing companies or performing brokers. In 2014, Ji'nan held large concerts such as Jonathan Lee, Xu Wei and Gloria Tang. The rural performance market is still dominated by professional theatrical troupes, and the city Henan Opera Troupe performs more than 300 performances for the farmers every year, and the city LV troupe has performed more than 200 annual performances in the rural areas, and the rural performance market has maintained a healthy and civilized trend.
prosperity of the performing arts market will naturally increase the share of the movie market year by year. There are 11 cinemas in Ji'nan, with 194 screens and 26 thousand seats. In the past three years, the box office of Ji'nan films was 144 million yuan in 2012, 1.75
(three) differentiation is a true portrayal of the performing arts market nowadays. Only by fully meeting the needs of different levels of audience can the performance market continue to maintain vitality. There is no shortcut for
to let the audience enter the theater. The performance must fully satisfy the audience's habit and demand.
in recent years, the total number of performing arts market in Ji'nan has increased, and there is obvious demand at different levels. According to the statistics of Ji'nan performance ticketing network, from 2012 to 2014, the performance, audience, seat rate, and box office income are increasing year by year. The rise in 2013 and the decline in ticketing are due to the direct effect of the government advocated by the government during the ten festival in 2014. The negative effects of the external environment. From the performance category, music, dance, quyi, drama and other small-scale performances accounted for a larger proportion, accounting for about 80% of the total performance. On the whole, children's plays in Ji'nan are still the most popular art categories. Young people's favorite plays, young people's favorite music, music, dance and other performances have increased significantly in the proportion of commercial performance or market share.
(four) "go to the Grand Theater to see the show" becomes the new fashion of Ji'nan.
the successful hosting of the rich cultural heritage of the ten Arts Festival will give Ji'nan a great deal of taste and benefit, especially the provincial capital theatre has become the elegant art palace in the mind of the city of spring city.
as the new landmark of Ji'nan culture and an important venue for the stage art performance in our province, since the provincial capital theatre was put into operation, the "2013 Shandong provincial capital theatre opening and the new spring performance season", "the first art festival of the 2014 Shandong provincial capital theatre", and "the annual performance season of the 2014 Shandong provincial capital theatre" were planned. In the following series of activities, there are more than 240 performances of all kinds of performances. The audience of Ji'nan citizens and the surrounding cities come into the Grand Theater, and the art performances such as high level musical, ballet and symphony concerts are gradually becoming accustomed. In 2015, Beijing opera, opera, drama, opera, Huangmei Opera, ballet, opera, solo and other heavy performances will run through the whole year. The citizens of the city will enjoy an audio-visual feast.
(five) change the train of thought to enter the market, and the "Guo Zi" performance group grasps the vitality of development.
market opportunities are fleeting. Only when we recognize the current situation and make progress, will we have vitality.
in the past year, the number of performances and performances of state owned theatres has declined slightly, and the share of commercial performances has expanded. Under the influence of the performance environment and the impact of the post ten Arts Festival on the artistic creation and performance of the troupe, as well as the uncompleted cultural system reform, compared with the 1746 performances and 8 million 930 thousand yuan income in 2013, the performance and performance income of 6 municipal art troupes in the 2014 year dropped 3.95% and 5.99% respectively. But the Municipal Art Troupe actively adjusts their thinking according to the market demand, actively enters the performance market, and creates a series of drama programs popular with the masses. At the same time, the city acrobatic troupe performed the performance of the Railway Cultural Palace at the weekend. It sent 3 teams to perform 858 performances in France, the United States and Taiwan, earning 2 million 560 thousand yuan, respectively. It increased 140% and 101% cities' children's Theatre line system respectively, insisted on the weekend performance of the baby theatre, and went to Yantai, Shanghai and other places to do business. Beijing opera house with Beijing Opera "Xiang Yu", such as Beijing opera, and other places in Nanjing, Nantong, and other places on the tour of the city LV theatre holidays in the Baotu Spring Park, Red Leaf Valley Scenic Spots and other performances city singing and dancing theatre and Ji'nan lottery cooperation to carry out "color culture into the community" series, and so on.
(six) return to the masses, and art is full of vigorous vitality. Rooted in the grass roots, let the theatrical performance "flower out of the soil".
in recent years, Ji'nan public performance has been flourishing, and mass cultural activities are colorful. The first Ji'nan city culture and art Huimin exhibition was organized in the first session of "the Grand Theatre and the joyful full spring city". By combining professional art with the mass culture, 36 performances and different styles were held in the provincial capital theatre, and a new brand of Huimin performance was created. Around the important festivals, such as the Spring Festival, national day and other important festivals, the second Ji'nan Spring Festival, the fifth Shandong cultural fair and other major festivals, the arts and art troupes of the city of Huimin, which have more than 260 art performances, carried out 335 performances in the community, rural areas, construction sites, troops, schools and other places to carry out "public performance into the base" series, which promoted the performing arts market. Extending and expanding to the community and the grass-roots of the countryside. A series of mass cultural activities such as "the Spring City grand stage" and "our
Festival" are organized, and the cultural activities such as the Baotu Spring Lantern Festival, the cultural temple fair in the Daming Lake, the Qianfo Hill mountain meeting and the cultural activities in the summer square are held continuously, and the third China National Expo and the Shandong cultural fair are held. And other important activities have effectively stimulated the vitality of the performing arts market.
(seven) performing arts brands are constantly emerging, and the effectiveness of performing arts market in private performing arts is beginning to show.
the strength of the brand is powerful. In a sense, the strengthening of the Performing Arts brand is the vane of the prosperity and development of a city's literature and art.
with the opportunity of hosting the ten Arts Festival, Ji'nan launched the "ten art Ji'nan" series of cultural selection and display activities, holding 10 cultural activities in accordance with the martial arts, music, book, painting, writing, kitchen, music, dance, tea and other 10 art categories, becoming another brand of Ji'nan culture. In 2006, the "Spring City grand stage" series of fixed-point performance activities, the cumulative performance of more than 2700 games, the audience 1 million people, gradually formed a daily music, Zhou Zhou, singing and dancing, acrobatics, Beijing opera, Lv Opera, children's play performance posture. The Beijing Opera image acrobatic drama "ink", the cumulative performance of more than 1200, the audience of 1 million people, created the Ji'nan City professional art troupe of the same play the highest record of the continuous performance. Since its operation in 2010, Ming Lake has launched the "hospitality and Ming Lake" cultural tourism theater, and has built the weekend performance brand "happy sweet foam", which has been performed over 360 fields and income about 900000 yuan. The six Ji'nan children's Drama Festival, which has been held for the second time, has become a well-known brand in the country. The activities of Beijing Opera in Ji'nan have also aroused widespread concern in the society. Shandong Expo Performance Co., Ltd. has launched the "53 content operation" model (i.e. 5 festivals will perform brand and 3 normalization, public performance brand), operating all kinds of performances of nearly 2000 performances, and has produced more than 30 classic children's plays and more than 400 performances. Ji'nan's Golden Coastal Wind and big stage and Western liquor city insist on perennial performance and receive more than 100 thousand spectators per year.
the hot performing market highlights the vitality and vitality of Ji'nan's cultural industry. Moreover, the high level construction of public cultural facilities, the richness of cultural and artistic works, and the acceleration of urban construction. The ultimate beneficiaries are nearly 7 million people in Ji'nan. Along this road of cultural progress, Ji'nan will express a new chapter in cultural awakening, cultural confidence and cultural prosperity.