Ji'nan's cultural and creative industries "colorful butterflies" dance the capital of springs
source: 2010-7-10 Ji'nan daily
the profound historical and cultural accumulation, human resources and the natural advantages of "mountain spring lake city", endowed the Ji'nan cultural and creative industry with rich connotation. In the past two years, under the cultivation of suitable soil, Ji'nan's cultural and creative industries have broken into cocoon and become the beautiful "Butterfly" to stir up the pulse of urban economic development. At present, there are more than 10000 cultural and related industries in Ji'nan, employing more than 100 thousand people. In 2008, the added value of the city's cultural and creative industries reached 12 billion 940 million yuan, accounting for 4.3% of GDP, and became a new highlight of Ji'nan's economic growth. The emerging cultural and creative industries represented by Anime Games, leisure and entertainment, advertising and Convention and exhibition industry are rising rapidly.
information shows that the world's cultural and creative industries produce output of up to US $22 billion per day. Due to its high knowledge, high added value and strong convergence, cultural and creative industries have injected strong impetus to China's economic development in just a few years. Beijing's cultural and creative industries account for 11.6% of GDP, 10.8% for Shanghai and 8% for Guangzhou. There is still a big gap between Ji'nan and the first tier cities, and lack of leading enterprises with large scale, high level and complete industrial chain.
Park is the incubator of cultural and creative industries. Hangzhou regards cultural and creative industries as the "fourth industry", and focuses on creating ten cultural and creative industrial parks, such as the creative valley of West Lake. Wuhan takes "East Lake development as the core and the central city as the main body", and has planned and constructed a large number of cultural parks covering publishing, printing, art design, cultural tourism and animation network tourism, and put into operation. There are 20 cultural and creative parks, and the establishment of the Xi'an Qujiang cultural industry demonstration area, the high-tech Cultural Creative Industrial Park, the printing and packaging industry base of the Jingkai district and the Chan Ba ecological cultural industrial park have made the ancient Xi'an full of vitality; the "creative 100 industrial park" was rebuilt in the old factory building of "Qingdao embroidery factory" in Qingdao. The "Qingdao Qingtian curtain city" from the former Qingdao silk factory and the old factory building of Qingdao printing and dyeing factory, and the "Hongshan creative Factory Industrial Park" made by Nanjing in the decline and dilapidated site of the "Nanjing engineering machinery factory" have laid a solid foundation for the great development of cultural and creative industries. Ji'nan is slow in its construction of cultural industrial parks, lacking in innovative spirit, and lacks brand names that are loud and influential.
famous Guilin "impression Liu Sanjie", Hangzhou "impression West Lake" and "Songcheng ancient love", Xi'an "dream back Datang" and "long hate song" have already become famous tourism projects, Guangzhou, Wuhan, Harbin and other cities also have similar large-scale theatrical performances. On the contrary, as a famous historical and cultural city, Ji'nan has inherited and developed more than two thousand years of history and culture.
as the most potential emerging industry in twenty-first Century, cultural and creative industries have the characteristics of no pollution, low energy consumption, unrestricted land and resources, low investment, high return and so on. It is considered as one of the best ways to change the way of development and adjust the industrial structure. As cultural and creative industries are new industries, it is urgent for the government to guide and support and promote them. Especially in the implementation of major cultural industry development projects, accelerating the construction of cultural industry base and regional characteristic cultural industry group, the government should make great contributions. The people in the industry suggest that Ji'nan should introduce a clear strategic plan for the development of cultural and creative industries as soon as possible, create a loose policy and institutional environment, and give the cultural and creative industries the preferential policies in the fields of finance, finance and taxation, and the introduction of talents, so as to promote the development of the industry and form an aggregation effect.
Li Ji, vice director of the cultural and creative industry research center of Tsinghua University, believes that the creative resources in a city are important resources to improve the internal competitiveness. Ji'nan should make good use of a long history and culture for thousands of years, create a unique cultural and creative industry, and promote the whole city from "made in Ji'nan" to "Ji'nan creation". The urgent task is to plan a batch of cultural industry projects as soon as possible, to shape a number of famous cultural brands and to cultivate a number of "leading" cultural industries, so that the historical and cultural resources can be transformed into advanced productive forces. There are various types of cultural and creative industries. Ji'nan should adhere to the principle of "have something to do and do not do" according to the resources and advantages. For example, developing the creative industry with industrial design as the main line, promoting the upgrading of the manufacturing industry, creating conditions for the building of the advanced manufacturing base, relying on the software industry, developing the creative industry represented by the digital content, giving full play to the advantages of the culture and tourism industry, and vigorously developing the publishing, broadcasting, film, entertainment and creative tours. Tourism is a supporting creative industry, using the rural production, life and ecological "three" resources, vigorously developing creative agriculture, changing the mode of agricultural development, building a sustainable and healthy development of the rural industrial system, and promoting the construction of a new socialist countryside.