Reading status: Jinan people love to run physical bookstores, love novels, and love Mo Yan.
Shun Net - Ji'nan times
June 2014, Amazon published books rankings, and based on the first half of last year's paper and e-book sales According to the publication of the list of China's favorite reading cities, Ji'nan ranked fourth in the country. The survey found that the Jinan people are reading widely and paying attention to the people's livelihood, covering seven categories of literary fiction, management, children, life, social sciences, examinations and medicine. So, do the Jinan really love reading? What kind of books do they like to read? What is the atmosphere of reading in Ji'nan? With a series of questions, reporters go deep into Ji'nan's books and agencies to investigate the 2014 reading of the Jinan people and see the great data of my reading in Ji'nan.
reading status
most people or bookstore fans
the Jinan people love reading, so what is the way to buy books? Although online shopping books have become a lot of people's habits, but in Ji'nan, a lot of people know that many people are still loyal to bookstores, buying books in bookstores is fun and can be naughty in some small bookstores. Baby, this kind of fun is not online shopping. Mr. Zhao of the public thinks that paper books can provide better reading quality and experience, and books in different periods have their own characteristics.
many people in Ji'nan insist on going to bookstores to buy books. They also relate to the quality and requirements of reading. They like the sense of entity book and the atmosphere of bookstore reading. Xinhua Bookstore, Quancheng Road, is the largest bookstore in Ji'nan. On weekends, it is unnecessary to say that on weekdays, a lot of people will also come to pick them up during the rest space. Last year, the Xinhua Bookstore of Quancheng road was upgraded as a whole, with nearly 100 sets of seats installed in each floor, green vegetation, a new bookshelf and a soft light for reading. We also plan to set up coffee bar and tea bar on the first floor this year, and personalized service can provide a more comfortable environment for readers, said Yuan Xue, the manager of the Xinhua Bookstore in Quancheng road. And the book bar is more popular with young artists. I like the books here, I prefer the atmosphere here, sitting and drinking something to read, I feel very good. Miss Chou often came here to pick up humanities books and had a deep affection for them.
in spite of the growing popularity of reading on the Internet and reading mobile phones, most people are still used to reading paper books. People are used to writing and drawing on books, mainly concerned with a sense of experience. Yuan Xue said. The thickness of paper books is also the reason why many readers are reluctant to put up with it. Only paper books can meet your deep reading requirements. Zhang Hui, who is studying at the mountain teacher's college, told reporters that they like to read the paper books. The key point is to have the habit of forming early.
reading characteristics
love novel Mo Yan
library is an important place for residents to read, to understand the situation of the public, the reporter interviewed the Shandong library and the Ji'nan library. According to the survey, on the 2014 rankings of two libraries, classical and traditional literary books are the most borrowed, such as historical novels such as "the Great Qing Dynasty" and the martial arts novels such as "the eight part of the Tianlong". Zhang Yongmei, the director of the loan department of the city map, said that literature has been a popular item of public reading, such as fantasy, martial arts and officialdom novels, with many borrowing times and fast circulation, which naturally occupy the top of the list. According to her understanding, this situation is almost the same throughout the country. Popular novels or historical works are both popular and popular among readers. Zhang Yongmei said that in addition, readers aged 20 to 40 account for 60% of the borrower, while younger groups prefer more popular literature. Similar to the city map, the provincial Figure 17 years old.Amp; mdash45 years old borrower accounted for 74% of the total group, of which 17.amp; mdash30 years old accounted for nearly 50%.
Yuan Xueye agrees that popular literature is popular with popular literature, and she thinks that now the social pressure is big and people will read more as a way to relieve the mood, so we love to read light, professional books in bookstores may be more popular than libraries, because readers need deep research, but these books are sold in general. There are nodes, such as the eve of a variety of exams.
in the list of readers' borrowing and reading in 2014 and the city map, Mo Yan's work occupies an obvious advantage. The top three of the provincial map are "frog", "Red Sorghum family", "sandalwood punishment", and the top two of the city map are occupied by "Frog" and "rich breast and fat hips". After Mo Yan took the prize, we set off an upsurge in the society, and we have increased the volume of stock, and Mo Yan's works are also the most popular series of readers, said Julie, the director of the loan department. The situation in the city map is almost the same. "Mo Yan fever is very obvious this year. Although it has increased the number of stocks, it can not be borrowed many times." Zhang Yongmei said. In Xinhua Bookstore, Mo Yan's work has always been among the best sellers.
development trend
"fragment reading" has a metaphor on the network of warming
saying, "the foreigners on the subway are carrying books, and Chinese are playing with mobile phones." In fact, some of these people read sporadically through mobile phones. Ms. Wu is working in a media job. Every day, she takes 18 cars to work. In the car, Ms. Wu will take a mobile phone to read the novel. "I have nearly one hour on the road every day. It's very convenient to read with a mobile phone. Now many books have free electronic versions on the Internet, or read online books directly on the website." Why do you have to spend money to buy books? "
the" fragmentation "of the" Digitized "reading has become a general trend. According to the" Eleventh National national reading survey "published in April last year, the online reading, reading and reading rate of the adult citizens of our country in 2013 are all on the top. Rise. In Ji'nan, although there is no detailed statistics, people in various places with electronic devices can also explain certain problems.
although electronic reading is convenient, some people find it difficult to bring pleasure to reading. As a library professional, Zhang Yongmei has read various forms of reading. In her opinion, reading e-books and reading paper books is quite different. "Watching e-books is very impetuous, often swept away, if you want to calm down to read books, or paper books better. And from a healthy point of view, it's bad for your eyes to see the electronic screen often. " Julie believes that, although a variety of e-books and even WeChat subscriptions can provide a lot of information, but after all, it is not a system, just "fragmented" reading, quiet reading paper books, to truly enter the book in the world. "The current electronic reading has little impact on the library. We have done the statistics. In recent years, the number of readers and the amount of books borrowed are relatively stable. After all, many people are not able to change their reading habits." Julie said.
good prospects
reading activities drive reading
with the faster pace of life and the popularity of electronic devices, more and more "fragmented" electronic reading, in the interview, many people say that it is now quiet to see the book has become a luxury. How to effectively stimulate the reading interest of citizens and make reading become people's living habits has also become a social problem.
last April, the fourth "Book fragrance spring city", sponsored by the Propaganda Department of the Ji'nan municipal Party committee and the municipal civilization office, started. By the end of last year, a total of 29 series of public welfare activities were held, and a reading upsurge was set off in Ji'nan. In addition to such official reading activities, various forms of reading organizations have sprung up in Ji'nan. Libraries use their congenital advantages to establish various kinds of reading salons to guide and stimulate interest in reading. The "reader Salon", organized by the city, is organized every two months. The reader covers all ages, and the occupations of the members are different. Each time a theme is arranged and a list of books is set. Then, people gather together to talk about it. This year, Xiao Hong, Marcks, Zhou Guoping, Yan Geling, and Long Yingtai have been organized. A person's reading activities. There are also fixed book promotion activities in the province map. Each quarter will launch a "recommended bookshelf" in series to guide readers to read selectively. The Xinhua Bookstore in Quancheng road has always adhered to the "cultural salon", with a wide range of activities, such as the urban scholar salon, and the extended lectures on photography and coffee literacy. More than 20 activities were held last year.
in addition, many colleges and universities have also set up a "Reading Society", such as the "literary life hall" of mountain. By inviting experts to give lectures, recommending relevant books and cultivating the interest of the audience, it has gradually become an important coordinate of the spring city literature map. Some institutions also spontaneously set up various reading organizations, such as the "Wednesday reading club" of Ji'nan garden system. "Wednesday reading club" is sponsored by the municipal garden and Literary Association. Its main position is located in Quancheng Park, and it focuses on reading and communication activities every Wednesday. Since the founding of the November 30, 2011, more than 100 exchanges have been held. Under the drive of the reading society, many of the members' works have been published in various major publications, so that only frequent and high quality reading activities can lead and arouse more people to fall in love with reading.