Ji'nan banned commercial advertisements in the car "Analects of Confucius" appeared on more than 4700 buses
source: Qilu Evening News reporter Meng Yan
respect the young and love the young to get off orderly. Reporter Dai Wei taken
more than 4700 buses, 2 million 400 thousand passengers per day, there is no commercial advertising in the car, every passenger has the opportunity to see, is the Analects of Confucius. Since the promotion of public transport Analects in 2006, Ji'nan Public Transport Corporation has been praised by the public and tourists: under the influence of many moral incidents, this move is a mobile "moral lecture" which imperceptibly conveys the traditional culture of the Chinese nation.
every bus has the Analects of the Analects of the Analects of
a rainy day. On a K94 bus in Ji'nan, one passenger's shoes are wetted by the dripping water of another passenger umbrella, and there is a dispute between the two sides on the car.
driver Li Hongying saw this scene, pointing to the bus carriage Analects on the carriage, saying, "it's raining outside, and there are more people in the carriages, and I hope everyone will be considerate to each other. You see how well the Analects are spoken. Don't hurt your trifles.
Li Hongying's "bus compartment Analects of Confucius" reads: "Bai Yi and Shu Qi do not forgive and forget, but complain is to use Greek." The following understanding is: "in the bus compartment, there will inevitably be minor misunderstandings. Only with tolerance, kindness and mutual understanding can we get rid of misunderstanding."
when Li Hongying heard the words, the two passengers began to apologize to each other.
since 2006, the Ji'nan public transport has popularized the public transport Analects in the whole city. The brand with explanation and sentiment has become a scenic spot. At present, there are more than 4700 buses in Ji'nan and 2 million 400 thousand passengers per day. There are no commercial advertisements in these buses. Every passenger has the opportunity to see the Analects of Confucius.
Mr. Zhang, who lives in the high and new hi-tech zone, takes a bus every day. He noticed that there are no buses hanging the Analects of Confucius, which can account for more than 80% of the total number of passengers. And even if it is only "6 characters that are not isolated, there must be neighbors", it is hanging in the carriage, and it can always attract many passengers to read and understand carefully.
in 2008, Ji'nan public transport collected the "Analects of Confucius" from the news media to the public. With the help of the Confucius foundation of China, the Analects of bus carriage is written, which are explained from 6 parts: "study, accomplishment, article, service, dedication, and harmony."
this is the prototype of the carriage on the Ji'nan bus nowadays. Each of these Confucius's quotes comes with translation and philosophical insights to influence society. In the words of Xue Xinghai, the Secretary of the Party committee of Ji'nan bus general company and general manager of the public transport company, it is to "popularize the excellent traditional culture in the whole society through the civilized window of the bus."
in the impression of many tourists, Shandong is the birthplace of Kong Meng's culture. As a provincial capital city, Ji'nan more or less shows the traces of Confucianism infestation. Many tourists, after visiting the famous wall of the Quancheng Square, found the arguments on the bus. They were generally very surprised and thumbs up the Kong Meng culture of Qilu.
the effect became a mobile "moral lecture"
before this, the Ji'nan bus manager was considering the bus as a mobile window for a city card, in addition to the hospitality attitude of "having friends coming from the distance," and how to use the appearance and interior to greet the people. ?
there are no advertisements inside the bus in Ji'nan, and in the eyes of many people with a wide range of eyes, millions of people every day are a natural place for advertising. If converted into revenue, for the annual loss of bus companies, it is also a small income.
but the Ji'nan bus insisted on leaving this space to Confucius. "In Confucius's hometown Shandong, in the provincial capital Ji'nan, the dissemination and promotion of Confucian culture is the bounden duty of Ji'nan public transport." Ji'nan bus related person in charge said.
"bus compartment Analects" makes me feel refreshing, letting the carriage float off the books, adding elegance and temperament. When I walk into the carriage, or sit or stand and read the rich philosophical Analects of Confucius, the heart will soon calm down, not only relieves the boredom of some cars, but also calculates the time to learn the knowledge, and can make some famous quotes as the criterion of their own behavior. This is the old man Feng Jianhai, who lives in Zhu Dian road in Licheng District, giving a message to a letter from Ji'nan bus.
the unique Ji'nan bus was quickly recognized by passengers. Those who pass through thousands of years of wisdom, rely on a modern vehicle, run on the streets and alleys of Ji'nan, and convey the wisdom of the people in the impetuous society.
Mr. Liu, a public citizen, is resentful because of the pressure of work. One day, when he sat on a bus full of weariness, he saw the "Confucius said," "he said," "he is too thick and thin to blame." he read the translation carefully: Reclaim oneself, blame others, and resentment naturally. After seeing the
, Mr. Liu thought about the way, and the work was mostly the leadership's trust in himself, and he should not be complains. When he got off in 40 minutes, he was in a good mood. Mr. Liu, who is very fond of the "Butterfly Effect", thinks that if he did not see the Analects and came home with resentment, it might lead to family contradictions because of a little little thing, and the next day it would bring family contradictions to work, and it would be a vicious circle.
a professor at Shandong University in the Symposium on the bus Analects was deeply moved, "I was deeply moved after I saw the bus Analects on the bus." the Analects of public transportation "made the national school get on the bus express, highlighting the contemporary value of the traditional culture of the motherland.
driver did not consider the question of "help not help"
the Ji'nan bus company thought of social effects, but did not expect to come so quickly. As early as third years of the implementation of the public transport Analects of Confucius, in September 21, 2009, Wang Shiming, the deputy director of the central civilization office, came to Ji'nan to inspect the cultural construction work of the enterprise, and praised the "Ji'nan public transport Analects is good!"
the bus Analects which has made the brand in the country. The initial point of departure is to promote the culture of the enterprise, encourage the staff to learn more knowledge, and promote and practice the traditional cultural and moral requirements from themselves. In Xue Xinghai's view, "public transport Analects" is the inherent requirement of strengthening enterprise management and adhering to the people-oriented management concept. For a long time, Ji'nan public transport has always regarded "people-oriented" as the management idea, and promoted the all-round development of workers as the fundamental starting point for development.
every year by the end of the year, there are many drivers in Ji'nan Public Transport Association who are typical of the good people and the responsible citizens in Ji'nan media. Every driver will say that this should be done, but they ignore many people who fail to do so. With the intensification of social transformation, "should do" is actually hard to find.
and the 8 years since the popularization of the public transport Analects are just a concentrated outbreak of the so-called traditional moral deficiency discussions. Xiao Yueyue incident and Nanjing old man blackmail case have led public opinion respectively. The core is whether to act righteously or even to help each other. And the topic of "no help" was chewed repeatedly or even on the Spring Festival Gala.
around 12 this June 28th, the 78 year old uncle song suddenly collapsed on the bus at the terminal 39 bus terminal in Ji'nan. Bus driver Jing Pu Feng and the female dispatching Lu who are on duty, Sasa heard news and did not hesitate to come forward to rescue. After the arrival of the 120 ambulance, Lu Sasa accompanied the old man to the General Hospital of the Shandong provincial police officer. He was escort to the old man to regain consciousness and turn the corner.
in all parts of the country, "Sasa can't help" entangled news at present. Lu, naturally, was asked this question. "I've seen such reports before, but I think there are still many good people. At that time, there was no time to think so much. The first reaction in my mind was to save people. Good things should not be blackmailed. Lusasa said he did not feel scared afterwards, "as Confucius said," seeing is inaction and no courage. "
if the continuous negative news is the enemy, the Ji'nan bus company culture carried by the public traffic Analects is the right side to erect the traditional moral culture. In the two aspect of competition, we constantly use the behavior of our employees to influence the society and all the people. "
" public transport Analects of public transportation, respectively, from the aspects of human life, service management, dedication and harmony and so on, advocate the staff to learn and abide by some good moral standards and ethical norms in the Confucian culture, pay attention to the humanistic care, fully affirm the main role of the employees, and take the concept of people as the basis. Xue Xinghai said that employees will surely be affected by imperceptibly.
Xue Xinghai uses the Analects of a bus to describe employees' actions. "A benevolent man is difficult to get, and it can be said to be benevolent." It means that benevolent people should make certain efforts to overcome difficulties before they can gain anything.