recently, 72 news kiosks in Beijing were demolished overnight. Coincidentally, the mass demolition of newsstands has been staged in recent years.
a newsstand on Weiyi road has been transformed into a convenient kiosk. (newspaper reporter Zhang Yuanyuan)
Paris newsstand
recently, the news of 72 newspapers and magazines in Beijing has been dismantled overnight. Coincidentally, the mass demolition of newsstands has been staged in recent years. Whenever there are significant activities in the city, the newsstand will always undergo the test of life and death because of the "image" problem. Once the cultural landscape is facing the fate of rapid disappearance. With the rapid development of urban construction and the decline of paper media, what is the state of the newspaper Pavilion in Ji'nan?
at 6 in the morning, Yue Fengyun, 77, hobbled down the stairs to the newsstand near her home. Her daughter had already helped her retrieve the newspaper from the distribution station. "A good few years ago sold more than 300 copies a day, and now 100 copies." Yue Fengyun, who had been selling newspapers for 18 years, was puzzled by the decline. A row of yellow newspapers on the newspaper outside the window confirmed the gloomy business. "As for the two years, the very good newspapers and periodicals were sold, even sometimes for a few days." she planned to turn her hands in a second or two years.
Yue Fengyun's confusion is not a case. Now there are only 3 of her 6 tabloids. In recent years, the reporter has learned that the sales of newspapers and periodicals in our city have fallen sharply in recent years. Many vendors have to "expand business", sell some cigarettes, drinks, lighter and other daily necessities, increasingly become mixed grocery stores, some are directly closed, street newspapers and periodicals industry encountered the existing crisis of existence before.
"real business" waste of newspapers and periodicals profit only account for the income of 1/3
Yue Fengyun's newsstand at the intersection of the District Road, with a large number of people, less than 3 square meters full of cigarettes, drinks, chewing gum, lighter and children's stickers and so on. Several local life newspapers are placed in the most prominent window. . Yue Fengyun introduced the sale of newspapers in the previous years is the main income, a day to earn nearly 40 yuan, with a point of water and other 50 yuan, the average monthly income of about 1200 yuan, and now mainly by the "sideline", selling newspapers a day to earn a maximum of more than ten yuan. "It's not just that life newspapers are not selling well, but military and sports newspapers and magazines are much less."
a newsstand on the road is not large, with more than 30 magazines in three or four square meters of space.
reporter visited the newspaper kiosks (newspaper stands) of heroic mountain road, Yuanyuan street, Quancheng Road, Jiefang Road and other sections of the newspaper. It was a common phenomenon that the sales of newspapers and periodicals began to decline two or three years ago. A newsstand near the hero mountain culture market has been shut down for over two years due to poor management. On the east gate of the Baotu Spring, the newspaper Pavilion is almost a grocery shop, with all kinds of drinks and other commodities, the only one that can be related to the press is a few maps and several magazines on the window. The reporter saw in a newspaper Pavilion on Shun Yu Road. As a result of the close proximity to Shandong University of Finance and economics, the volume of students was large, the sales of books and newspapers and periodicals were better, and the profits were sixty or seventy yuan a day.
"now young people read newspapers less and less, it is very difficult to report back, and we can only sell them as waste paper, and we dare not ask for more. Summer is still a busy season, and a few hundred yuan a month in the winter. "It's better to do odd jobs", a newspaper kiosk told reporters. "
the city" burden "? Lack of unified design and urban environment does not match
"
this year, the difference was also dismantled, because I have formalities, with the postal department signed a contract, finally did not dismantle, "the owner of a newspaper Pavilion owner Wang Xiaoting (the pseudonym) is" escape a robbery ". The reporter learned that, in order to promote the work of the venture, a number of newsstands were centrally demolished by a group of stall owners, and Wang Xiaoting was reserved for the standard kiosks established by the postal department. "I started working in 2003, when I earned two thousand or three thousand yuan a month enough to live, and now I can earn two thousand or three thousand by selling drinks, but it's not enough."
Lao Fu on Lang Maoshan road is not lucky for Wang Xiaoting. The old newspaper has been demolished for more than ten years. Lao Fu's experience is the common experience of many newspaper kiosks in the city. Although there is no overnight demolitions in Beijing, newsstands in Ji'nan have also been decreasing in recent years. With the rapid construction of the city and the continuous improvement of all kinds of public facilities such as traffic, newspapers and periodicals began to be dismantled in the name of being occupied, unsightly and so on, or being moved to the remote alleys.
data show that the Ji'nan newspaper pavilion has reached more than 100 times, in 2008, a provincial people's Congress representative of the city's urban cultural image shows that the number of regular postal kiosks in the city is more than 60. 6 years later, the number of kiosks did not increase, but now there were only 28. A person in the industry told reporters that at present, the number of newspapers and periodicals in our city is less, the sale of newspapers in the form of newsstands, the late 90s of the last century to the beginning of this century is the golden period of the newspaper industry, the number of streets in Ji'nan reached 1800, at present, the city is only about 900, and is still decreasing.
a grass-roots city management staff told reporters that many social newspapers are privately built, are illegal buildings, and lack unified design, have not been renovated for many years, some even become small commodity stores, not consistent with the developing urban environment, and can only be dismantled in the environment and adopt the form of car reporting. The form exists. "Every time we check, we will be subject to various restrictions, no sale of water, no access to the road. We simply can't stand a few days."
the dual predicament transformation and superposition function of
Provincial Post company responsible person, said that the development of newspapers and periodicals is facing the dual difficulties of construction and operation at present. "The press Pavilion is a temporary building, and there is no procedure for planning and approval. Now it is very difficult to find a suitable point, and it is difficult to find a simple tabloid booth, but it is very difficult to build it." The person in charge said. Construction is a big problem, and it is more difficult to run. The reporter learned that the construction of a standardized newsstand costs 40 thousand -5 million yuan, in the current press Pavilion management situation in a short time back to the book is difficult, not to mention profit.
in view of the embarrassing situation at present, newsstands can only show their powers. "Newspaper and newspaper kiosks as a part of the culture can not disappear, transformation and superposition function is the next trend," the provincial post company related personnel introduced, the development of newspapers and periodicals kiosks all over the province's postal departments are actively exploring, mainly around the demand for the public to further subdivide the market. On the one hand, we should focus on the construction of the street community, and create the service stations for the convenience of the people at the same time of the retail newspapers and periodicals, and increase the sales of some articles of daily necessities, and the service of the payment of water and the recharge of the fixed words. At the same time, students around the campus are interested in increasing the animation products and other products that students like. For some other newsstands, we need to overlay functions, such as cooperation with the 110 alarm desk, and turn them into a comprehensive convenient service point.
standard is promoted to become "no outdated" cultural symbol
in view of the development dilemma of the present press Pavilion, Wang Zhongwu, a professor of sociology at the school of philosophy and social development of Shandong University, believes that the desolation of the newsstand is the impact of the new media, the Internet and other media on the traditional paper media. Reducing the reduction in the efficiency of retail sales at present is a trend of market choice. We should face up to this reality. "But the newsstand is a special cultural form, an important position to propagate spiritual civilization, transmit information, and also an important carrier to create a civilized city in Ji'nan, and this function can not be weakened."
Wang Zhongwu thinks, although the network news is very timely, but the online information is too overflowing, the true and false is difficult to distinguish, the authoritative voice of the mainstream media needs to be conveyed in time. Therefore, the press Pavilion should continue to consolidate the main position of the transmission of positive energy and send out the authoritative information in time. But the development of newspapers and periodicals must follow the pace of the times, constantly standardize and promote, adjust to the modern communication habits, and increase the various functions to become "not out of date" cultural symbols. In the interview with
"convenience service station"
domestic cities also have experience to learn from. The press Pavilion in Hangzhou is quite distinctive. It is not only a cultural position to disseminate news information, but also the "contribution, ticket, and government affairs" which are closely related to the people. The service project introduced a small three or four square meter house and built a "convenience service station" to build a convenient "green channel" between the government, the enterprise and the public.
in 2011, the city of Hangzhou upgraded nearly 400 newspapers and magazines in the urban area, from a single house that had only a single sale of newspapers and magazines. To today, you can buy a long distance bus ticket and deal with China Unicom, telecom, bus, mobile recharge, cable television, electricity and electricity, electric bicycle charging. , 110 alarm and other living services for the convenience of the kiosk. Especially after loading the LED display, the function of new newsstand to disseminate advanced culture is integrated into the elements of informatization. In 2011, in the process of establishing a national civilized city in Hangzhou, the press pavilion with the dual responsibility of spiritual civilization construction and civilian service has won the glory of the city and has been praised by the people.
Paris newsstand
part of the city culture
in many international metropolises, despite the same paper media, the newsstand still remains a part of the city culture and is protected and supported by the local government. Paris is one of the representatives.
Paris's landmark newsstand has a history of 151 years. There are about 340 newspapers and periodicals in Paris. The number of newspapers and magazines selling daily accounts for 42% of the total circulation. The location of newsstands is usually located near stations, subway stations, restaurants, tourist attractions and so on, so that people can buy their favorite newspapers or books at any time. According to the survey, 50% Parisians regard newspaper kiosks as a place to meet; 81% Parisian people regard it as a symbol of Paris; more 2/3 interviewees "express loyalty" to the newsstand.