Qilu network Author: Li Miao
Ji'nan city creates the logo of the national civilized city.
27, Ji'nan created the national civilized city logo logo and Ji'nan public service advertising design and production center unveiling ceremony. It has announced the entries of the collection and evaluation activities and the final determination of the image of the creative city, and unveiled the newly established public service advertising design and production center.
Qilu network reporter learned that 2014 was the year of the national civilized city selection, in order to further promote the national civilized cities of Ji'nan to create activities, to further mobilize the participation of all sectors of society and the masses of cadres, to improve the awareness and influence of activities, from December 2013 to the public. Ji'nan city will be set up to create national civilized city image logo, thematic slogans, publicity terms and public service advertisements. As of the end of mid January, nearly 5000 entries were received. Among them, more than 300 image signs, public service advertisements, theme slogans and 4500 slogans, which can be said to have been highly concerned by the community, and formed a warm participation atmosphere. The final identification of Ji'nan's image of creating a civilized city is designed by Professor Sun Dagang of Shandong College of Arts and Crafts.
identifies the image subject by spring, lotus, heart shape, human shape, hand, flying wing and other elements. The spring water and the blooming lotus pattern highlight the regional characteristics of Ji'nan, and the combination of "heart" and "human" in the middle part of the logo expresses the cohesion and centripetal force of the volunteer service in Ji'nan City, which is "building a dream of the spring city and creating a city of civilization", and the form and several kinds of the wings and hands which are flying in the logo. Together, the design elements together express the state of spring city citizens actively striving for the national civilized city, and the theme of "creating for the people, the creation of the city relying on the people, the people of the city to share the fruits of the city". Logo graphics with handwritten standard characters, forming a relaxed, lively, full style of modeling, showing the "civilized Ji'nan" to create a civilized city activity is the benefit of the society, the benefit of the people, the people shared activities, is an affinity for the activities of the nature. The identification color adopts the technique of polychromatic and overlapping gradient, which makes the overall shape of the logo positive, full of sunshine, and leads to the good mentality of the citizens, and is better invested in the activities of creating a civilized city. In addition,
also established the "Ji'nan public service advertising design and production center". In recent years, in order to propagate the party's line, policy and policy and disseminate the mainstream value of the society, the propaganda activities of "talking about the new wind of civilization" were launched by the Propaganda Department, the central civilization office, the media and the relevant departments. Since the activities have been carried out, a large number of outstanding public service ads have been produced, especially the "Chinese dream" series propaganda, "civilized fashion" series propaganda, a clear-cut stand to spread the advanced culture, carry forward the spirit of the new wind, caused a strong reaction in the country. The city of Ji'nan has also done a great deal of work in the publicity of "talking about the new wind of civilization". Especially, it has played an important role in leading the civilization and strengthening the ideological and moral construction. However, there are short boards in the design of public service advertisements, which are weak in strength and short in quality. The establishment of "public service advertising design and production center" is to mobilize all aspects of resources and talents, through the public collection, independent design and production, the beauty of public service ads, the form of movement, and further expand the influence of public service advertising.
extension reading: good national civilized city to create a beautiful war Dongying citizens to mobilize Ji'nan to create a national civilized city chess to achieve the goal of next year to achieve the goal of Jining to create a national civilized city to create a "one hundred days of battle" to create a national civilized city of Jining urban main road cleaning and cleaning 18 hours cleaning and cleaning.