How to continue the book in Ji'nan by the entity Bookstore
recently, the two news about the bookstore has attracted many people's attention, and it has also made the bookstore seem to be the hot spot of the discussion, and it has also been the fuse of many booksellers.
the first news was the Beijing triplet bookstore on the night of April 8th, starting a "reading, one night" experience exchange between the "late night study" of the triple Tao Fen bookstore, which also brought the prelude to the 24 hour trial operation of the trilogy of Tao Fen bookstores, which also marked a true sense of 24 in the 24 small. Time bookstore. This also leads to a large number of readers, Beijing citizens and tourists from other places. According to the business data provided by the three joint Tao Fen bookstores, the first night sales amount is 15000 yuan, second nights 25000 yuan, third nights 32000 yuan, and the sales of many nights have exceeded the daily daily sales. The first night's sales were already considerable, and the second - night sales were 10000 yuan more than the first night. Not only that, the "celebrity effect" of the 24 - hour Bookstore made the turnover of the second day day two times the daytime turnover.
the second news was on the 10 day of this month. The "entity bookstore Development Promotion Conference" was jointly held by the State Administration of public information and broadcasting and broadcasting (State Administration of radio and television) and the Ministry of finance. The news was heard. The "entity bookstore support pilot work", which was tried in 2014, will be expanded from 12 pilot cities to Beijing, Shanghai, Jiangsu, Zhejiang, and Guangzhou. East, Hubei, Hunan, Anhui, Jiangxi, Sichuan, Shaanxi, Yunnan and other 12 provinces and municipalities.
Ji'nan or even the whole Shandong has no real humanities bookstore, even the ordinary physical bookstore is also decreasing journalists and many people around have a feeling, these two messages seem to be irrelevant to Ji'nan and Shandong. First, needless to say, it is a case, but there are no 12 provinces and cities in the second news reports on national support for Shandong.
but we can't just complain about it, see ourselves, and find that there are no real bookstores in Ji'nan and even the whole of Shandong. Even the ordinary physical bookstores are becoming less and less, leaving only the State - owned Xinhua Bookstore to hold up the situation alone.
the entity bookstore in Ji'nan is not much, and the humanities bookstore is less, but the Ji'nan distribution shop and the remote bookstore, which has brought Ji'nan's book to the bookstore, have closed at the end of 2012, so that the last wisp of Ji'nan's book, around the heart of the Ji'nan bookseller, becomes a kind of pain that dare not think back.
this newspaper has made a tracking report on the closing of the Ji'nan distribution shop of the Sanlian bookstore, and has also attracted the attention of the relevant departments, but in the end it has not been able to recover its fate.
the famous historical and cultural city of Ji'nan, there have been quite a number of bookshops and bookstores in history. After entering the 80s of last century, there have been many private and private bookstores in Ji'nan, such as leisure bookstore, Xi Shu bookstore, bookstore bookstore, and Ji'nan distribution shop and bookstore of triplet bookstore, all of which attracted a large number of booksellers, students and other books to buy new books. But this scene has not been able to maintain a number of years, the Ji'nan distribution shop in the Sanlian bookstore, because of rent, venues and other reasons, a number of relocation, each move can be said to lose one time. At the end of 2009, after moving to the Spring Festival commercial street in Xixiang County, the status of the bookstore was not only improved, but also because of the rise of online book purchase, the management was more difficult, almost the maintenance of money loss. In the end, we have to close the door.
, like leisurely love books, bookstores, bookstores, and so on, it is early because of the market competitiveness is too weak and so on.
Product book bar against the market, the investment person is for a kind of love of reading, in fact, the problems encountered by the Ji'nan entity bookstore are also facing the problems all over the country, and some places are already almost unable to find the shadow of the entity bookstore, many booksellers can only cry out. And this forced readers and ordinary readers to buy books more online, thus forming a vicious circle.
although the Ji'nan distribution shop in the Sanlian bookstore and the bookstore of the remote Bookstore disappeared, the Jinan people still have cultural feelings. Although the market environment is bad, there are still some people entering this threshold to continue to use practical action to continue the fragrance of Ji'nan. A distinctive book bar -- the book gathering bar appeared in the high-tech zone of Ji'nan.
Xu Xin, the investor of book collection, was also trying to invest in the book bar. He just learned about the contents of the physical Bookstore supporting pilot provinces and cities, and was disappointed that Shandong failed to be selected.
Xu Xin said that the opening of the book bar is also very difficult. Fortunately, the Ji'nan high tech Zone Management Committee has given a great support, the 3 year rent reduction, and a series of "software" support, otherwise it is difficult to do it. But only by policy support is not enough, the book itself depends on its own business to make profit, so now the book bar, in addition to selling books, sales of coffee and so on, also held various kinds of cultural display activities. Recently, a number of cultural activities have been held, and various forum lectures, reading and communication, music appreciation, and autograph sales activities will be held regularly. "Only in this way can we attract more people and readers to go into the book bar to make it a cultural place to make the book bar run normally. Our library has 15% off sales, so selling books is almost unprofitable. But this is not the most important problem, such as fewer people coming in, and fewer people coming in to buy books, which is the biggest problem of book business. Therefore, we should constantly engage in activities to gather popularity and enhance influence. At present, the effect is pretty good. In April 20th, the book bar held a "Hugo works appreciation", invited the French teacher of University of Jinan, the master of modern literature and culture media of Paris Sorbonne University, the French literary and drama researcher in nineteenth Century, and AdhemardC e line to lead you to the French literary master. In the event, 27 copies of Hugo's manuscript were also displayed, and many Ji'nan citizens and book lovers, who came to the event, felt the romanticism of the French literary master.
the activity was very successful, and Xu Xin was excited. For him, such activities had to be done, and only such activities could attract more people to go into the book bar to let the book go ahead. "Book bar itself is too difficult to make money, but we still have to stick to it, not for anything else, just for a kind of love of reading!" how can Ji'nan appear more entity bookstores, national policy, local policy when can fall into reality, but the existence of the entity bookstore is certainly not dependent on the "feelings". Hold it. In fact, as far as the current situation is concerned, the entity bookstore does face many practical difficulties, the rent, the tax, the daily expenses, and the rapid rise of the e-business of the network, so that more people, especially the young people, have abandoned the entity bookstores and transferred to the more convenient, fast and saving networks. This has greatly affected the number of people entering the physical bookstore.
this has brought about the same fate in the physical bookstores of every city in the country, that is, the sharp decrease in profits, the disappearance of the customers, and the expense of the bookstore itself, which makes the bookstore's operator miserable and finally only give up.
the support policy issued by the Ministry of Finance and the State Administration of public information and radio and television is based on such a situation. In addition, the tax exemption policy for the entity bookstore has been introduced in the notice of the preferential policy on the continuation of cultural value-added tax and business tax, which was formally implemented at the beginning of this year. The battalion saw hope and increased confidence. At the same time, it also has a great impact on the development of the entire book industry.
, however, we should also see that these policies do help a lot of large, or a certain size of the entity bookstore, but not to the general private bookstore or the private bookstore, because there are many restrictions in these policies that can not solve the practical difficulties of the large majority of the bookstores. .
in this case, the private entity bookstores in many cities are forced to diversify, drawing close feelings between bookstores and readers through various ways, enhancing the experience Interaction between bookstores and readers. The bookstore is no longer only selling books to make money, which may be the way the entity bookstore can survive.
Ji'nan, there have been many physical bookstores, and there have been famous bookstores nationwide. But the biggest problem facing Ji'nan now is how to let more entity bookstores, especially the humanities bookstores and independent bookstores, which are more representative of the city's depth, can let the Booksellers in Ji'nan read the classic in a real book, and feel the unique charm that only paper books can give out.
the former manager of the Ji'nan distribution store, the original Sanlian bookstore, once said that a city, without a bookstore of the humanities, makes people feel lack of spirit.
although there are no Shandong in the state's supporting provinces and municipalities, although there are few physical bookstores in Shandong and Ji'nan, many booksellers still hope that the relevant departments of Ji'nan, Shandong will be able to introduce relevant supporting policies. In addition to studying the support policies of the state, they can also refer to Beijing, Shanghai, Hangzhou, and Guangzhou. State and other cities of the same kind of support policy, let Ji'nan, let Shandong appear more entity bookstores, in the call for the people to read today, let more people pick up books, feel the fun of reading, taste the pleasure of the book to people! Related links to some provinces and cities of the private bookstore 'br / > support policy 2013, The office of the Ministry of Finance and the general office of the State Administration of news and broadcasting and broadcasting, jointly issued the "notice on carrying out the pilot work of the entity bookstore", and decided to carry out the pilot bookstores in 12 pilot cities, such as Beijing, Shanghai, Nanjing and Hangzhou, and the 56 entity bookstores have a total of 90 million yuan for the development of the central cultural industry. Funds. In April 10, 2014, this support policy was extended to 12 provinces.
Beijing
Beijing press and Publication Bureau began to open up proposals and comments on the development of physical bookstores to the public in July last year. The Beijing press and Publication Bureau has set up a plan to support not only the subsidy on rent, but also a series of supporting measures, both private and state owned bookstores are subsidized.
Shanghai
Shanghai is the first province in China to introduce comprehensive supporting entities to support the development of local government normative documents. Since last year, Shanghai has allocated 15 million yuan from the special funds of the press and publication to support the construction of publications distribution network, of which 5 million yuan is used to support all kinds of entity bookstores, especially the private entity bookstores that form professional positioning and brand impact.
Guangdong
the association of propaganda departments of Guangdong provincial Provincial Committee of the provincial Provincial Committee of the province last year jointly formulated the "private entity bookstore to carry out the method of supporting and promoting the promotion of reading promotion service". It has set up a special support fund of 1 million yuan every year from 2013. The famous private Bookstore brands such as Xue ER and Fang Fang became the first brands to be supported.
Hangzhou
in 2012, the four departments of the Propaganda Department of Hangzhou Municipal Committee and the Hangzhou Finance Bureau jointly issued the interim measures to support the healthy development of private bookstores (city Xuan [2012]13). This interim procedure is applicable to private bookstores registered in the cities, districts and counties (cities) and subject to legality and continuous operation for 2 years. The municipal finance arranges 3 million yuan special funds every year to support the development of private bookstores in Hangzhou by means of subsidies, discount and awards.
part of the national entity bookstore support policy
the British government does not tax the entity bookstore for 100 years. The French government not only exempted the income tax of the bookstore for a long time, but also used the tax "back feeding" of the large bookstore to guarantee the total amount of the bookstore
the Canadian government paid half of the computer equipment for the independent bookstore. Cost
the German government not only exempted from the bookstore's income tax, but also gave preferential
the government of Japan and South Korea to make the minimum discount for books in order to protect the entity bookstore and the network bookstore on an equal stage of competition.