despite the integration of coffee shops, cultural display and other functions, the bookstore is still in trouble. The significance of the existence of Guo Yao's photo
bookstore is not only selling books, but also representing the cultural connotation of the city. Safeguarding bookstores is actually a city culture protecting Ji'nan. There is a popular saying in
Bookstore circles: it is normal for a bookstore to fail now, and it is not normal to fail. In the Qilu Software Park, there is a bookstore "full of vitality".
visit.Gt;.Gt;
Bookstore also sells coffee, meeting
13, the reporter found the book collection in southeast corner of Qilu Software Park. A push door, thick coffee aroma, and elegant music.
is different from the ordinary bookstore. In addition to the book sales, there are tables and chairs, sofa, a small stage in the center, and the coffee and food sales area. "Customers can read coffee and read more than 100 people here." Xiang Li, the head of the book shop, has a collection of about 700 square meters. It is the first independent bookstore in Ji'nan to display books, coffee and culture. In addition to selling books, there will be regular forum seminars, reading and communication, music appreciation, signing and selling books.
reporter noticed that there are many original paintings hanging on the wall of the bar. "This is also a display platform, showing some painters' works, and may also open a small art exhibition in the future." Besides, they also plan to hold annual meetings, parties and business meetings in the bar. The most convenient side of the bar is a 70 square meter conference room and 2 small chat rooms for this purpose.
Real.Gt;.Gt; survival is difficult, Park 3 years rent reduction
by the electricity supplier and e-book impact, in recent years, more and more bookstores disappeared. Ji'nan's more famous Zhiyuan bookstore and Sanlian Bookstore went bankrupt.
Why do you want to go against the trend?
Xu Xin, the investor of poly book bar, says there is demand in Qilu Software Park. "There are lots of money in it. Many small and medium-sized enterprises do not have their own conference rooms. Before, when we recruited new people, there were no training places. He said that this is the reason for building a conference room in the book bar, which can be rented to the enterprises in the park. At the same time, employees can also enrich themselves here after work.
but only demand is far from enough. Xiang Li said that the profit of selling books is very low, and the operating cost is increasing. She confessed that, since Christmas opened last year, she has been in a state of loss. "The initial purchase of books was hundreds of thousands of dollars, and water and electricity, and people's wages. It was good for the park to give us rent."
it is understood that the Ji'nan high tech Zone Management Committee, after learning Xu Xin's idea, helps him communicate with the relevant departments of the Qilu Software Park Park, and strives for a 3 year rent subsidy policy and a series of "software" support for him. "In recent years, the development of hi-tech zones is very fast. Apart from enterprises, more and more citizens live here, but their facilities have not kept pace with them, and they lack cultural atmosphere." The high tech Zone needs a cultural place to make people relax and relax, so they need to support this book, according to people in charge of the Ji'nan high tech Development Zone.
vision.Gt;.Gt; it is expected that two or three years later no longer support
policy support is a timely rain in the drought, but it is not an elixir of immortality. "Only the test of the market can survive."
as a businessman, Xu Xin will not lose money in business. "Bookstores are in the breeding stage now. We want to attract more people through various exchange activities to increase customer stickiness and quantity." According to the introduction, in the recent period, they have held the famous writer Yu Shicun signing conference, the string quartet indoor explanation and concert, the park enterprise exchange lecture and so on, and the influence has not only been limited to the hi-tech zone at the moment, and attracted many cultural and business people from other areas of Ji'nan.
"April is the reading month, and we plan to book a Book Festival in the store. This activity is very hot in Beijing. " At present, they also plan to open exhibitions and exhibitions at the bar, promoting children's picture books and inviting more celebrities to sign or exchange them, he said.
"in the future, it may become a foothold of a national cultural celebrity in Ji'nan." Xiang Li said that after two or three years of expectation, goods aggregation can no longer rely on policy support and turn losses into profits.
bookstores have disappeared
over the past 10 years, nearly 50% entity bookstores have closed down
in recent years, many physical bookstores in Ji'nan have gradually disappeared, including well-known bookstores such as the famous triad bookstore, the remote bookstore and so on.
at the end of 2012, the Ji'nan distribution shop located in the north of the spring music workshop was empty, and it was confirmed that the bookstore who was once considered the most bookseller in Ji'nan was closed and closed.
it is reported that Ji'nan Sanlian bookstore opened in 1994 and closed at the end of 2012, after 18 years. In the meantime, the bookstore has been popular. It is the favorite place for many readers in Ji'nan. But as the market continues to change, bookstores have been forced to move for many times, and every time the bookstore is badly damaged, the business goes from bad to worse. At the end of 2009, after moving to the Spring Festival commercial street in Xixiang County, the status of the bookstore was not only improved, but also because of the rise of electronic commerce, the management was more difficult, almost the maintenance of money loss.
not long ago, another private bookstore in Ji'nan, a private bookstore, had gone bankrupt.
in recent years, the existence of physical bookstores is worrying. According to a survey conducted by the National Association of Commerce and industry, nearly 50% bookstores failed in the past 10 years. In addition, data show that in 2012 alone, Dangdang Book transactions amounted to 3 billion 600 million yuan, while the sales volume of physical bookstores declined at an annual rate of 40%.
related links
advocating the government work report of the whole people reading first entry to the government work report
in the government work report of the two sessions of the whole country this year, when it comes to strengthening the construction of education, health, culture and other social construction, it is necessary to develop culture and art, news and publishing, radio, film and television, file and other undertakings, and develop the philosophy of prosperity and development. Learning social science and advocating universal reading. It is understood that this is the first national reading initiative written into the work report of the government.