source: the author of Qilu Evening News: Liu Yafei Qi Wenwen
it is understood that according to the conditions, the "Shandong old word" enterprise must have the ownership of the trademark and the right to use it, and the brand was founded in 1956 (containing). At the same time, enterprises are required to inherit unique products, skills and services, with Chinese national characteristics and distinct regional cultural characteristics. It should also be relatively controlled by domestic capital and Hong Kong, Macao and Taiwan, with good operation and strong capability of sustainable development.
this is the third appraisal of Shandong province that "Shandong time-honored brand". In the first assessment of 2007, 13 enterprises in Ji'nan were listed. In 2011, the Shandong provincial chamber of Commerce organized second reviews. In 2007, only 1 enterprises were listed.
this year, after expert review, a total of 79 enterprises were identified as the third batch of "Shandong old brand", of which Ji'nan enterprises accounted for 12. The 12 enterprises are: Ji'nan Yikang Food Factory Co., Ltd. (registered trademark: grape soft month), Ji'nan super Yixing catering Co., Ltd. (registered trademark: Super Yixing), Ji'nan wild wind crisp food Co., Ltd. (registered trademark: wild wind and crisp), Ji'nan Sichuan honey Food limited liability company (registered trademark: Sichuan honey), Ji'nan calendar naive oral diagnosis (registered trademark: naive), Ji'nan calendar jade modesty cheongsam shop (registered trademark: Yu Qian), Pingyin County food company (registered trademark: Royal Shun Zhai), Ji'nan Hengtong pens Co., Ltd. (registered trademark: friendship), Ji'nan municipal Brewery Co., Ltd. (registered trademark: lokou), Ji'nan Xiang Zhai Huangjia Food Co., Ltd. (registered trademark: Huang Home, Shandong Tianye Henderson Limited by Share Ltd (registered trademark: Rui Fuxiang), Ji'nan min Tian flour Co., Ltd. (registered trademark: Min Tian).