Small theater drama "packaging" into Ji'nan copyright output reproduction
source: reporter Wang Xinlei Chen Juhui
November 28th, drama free play drama "how much love can be nonsense", in Ji'nan Blue Sky Hotel blue sky small theatre officially unveiled. In the morning, the director, the director of the play, and the director of the play at Xiao Tang, Yuan Zihang, told reporters that the small theatre was a more vanguard form of cultural performance, hoping to test the small theater market in Ji'nan and lay a foundation for the small theatre drama in Ji'nan. 1400 performances accumulated
the drama "how much love can be nonsense", tells about the three periods of emotional experience of the hero Ding Yibai, and the three girlfriends left him for their pursuit of money, freedom and sense of security, reflecting the love outlook and values of the younger generation. Yuan Zihang said: "the pursuit of money, freedom and security is the social attribute of human beings, which is reflected in three girlfriends. Ding Yi Bai is more like a blank sheet of paper, reflecting the natural attributes of human beings. He is just looking for love along his own life path. The play is about the contradiction between the natural and social attributes of human beings. He said that the first choice of the play is that it has performed more than 1400 performances throughout the country, and is already very mature. Its emotional tone is a little sad, but it is basically a positive play. No matter what people in the city have a similar emotional experience in the play, the performance is relatively stable.
Yuan Zihang, who has followed the play for more than seven hundred or eight hundred games, is not the originator of the play, but as the "gray level" veteran of the opera, it has witnessed the birth of the play. He revealed that the play was the crystallization of collective wisdom. "The first paragraph of the emotional experience is based on the experience of director Li Bonan, the second paragraph adapted from the opera" the hall "Guan Haoyue's experience, the third paragraph is the cooperation of everyone to speak out. Copyright output and "drama industrialization"
as the first private drama organization in China rising in 2005, opera Xiao Tang is a landmark brand in the market of small theatres in China. In 2006, with the success of "how much love can be fooled" in Beijing, the drama of Xiao Xiao Tang launched a popular heat wave. The concept of "small theaters" was first put forward by the opera Xiao hall. In Beijing, it already owns many small theaters such as maple blue and Platon, and develops small theater dramas in nine cities across the country.
Yuan Zihang, who has a number of jobs in the theatre, the focus of his work is the export of copyright and the operation of the market. The play of the small theatre in the blue sky will also be completed through the mode of copyright output. "Copyright output is our main mode of promotion, the script, lighting, dance beauty, recording and so on standardized processing, package sent to the performance business, so that a play has achieved the reproduction of the performance, as long as the rules and regulations, the Ji'nan local actors to perform, the effect is not inferior to Beijing." Talking about the promotion mode of opera Xiao Tang, Yuan Zihang is very confident.
although the theater is committed to "drama industrialization", the small theatre is after all a niche product. Promotion can not be duplicated only by standardization. "For example, the plays that are easy to laugh are more popular with the audience. However, audiences in different places have different smiles. So in addition to replication mode, we will combine the local audience's preferences to create two degrees. He said that the small theater plays the main role in young people's market, and has a sense of identity in the northern cities such as Guangzhou and Shenzhen. In Ji'nan, its novelty has not yet been recognized by the audience. In 2009, director Li Bonan came to Ji'nan with "how much love can be fooled", but the result is not ideal. He also hopes to further explore the Ji'nan market by performing in the small sky theatre. The "three duty League" round play dream
the small theater drama overall survival condition is not good, walks at the front of the opera Xiao hall, in times of peace and danger, is also carrying on the transformation. In addition to the operation of "cultural real estate", the drama hall is planning to adapt the repertoire with good popularity to the movie. Yuan Zihang introduced, "how much love can be a nonsense" film preparation work has been in progress, "8 years time in the drama market test products, more than a lot of production companies to hard to compile a script, much less risky."
drama Xiao Tong also founded the third professional drama Alliance (referred to as "three duty League"), and let Yuan Zihang have another label. "Everyone has his own job, it is the first profession; perhaps there is a sideline, it is the second profession; and the small theatre performance is a dream, an ideal, an artistic dream after all of us in the work and life, and this is the third profession we call it." Yuan Zihang said that after more than a year of development, the three duty League has developed more than 1000 members. "Members are usually busy at work, rehearsing and performing in their spare time. We have three professional league matches. During the performance, members can be called on relatives and friends to watch. The ticket price is also cheaper than the official performance. We will also pack the video disc and give it to members. Last year, the three duty League performed more than 200 performances. According to my statistics, there were only 1.5 bad reviews in the 1000 evaluations.
next year, the blue sky theatre will continue to cooperate with the drama hall by buying copyright, insisting on performing two to three plays a week. Yuan Zihang said that if the development is successful, the three duty alliance will also be copied to Ji'nan, making Ji'nan citizens with drama dreams addiction.