The new characteristics of the mass cultural activities in Ji'nan
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in recent years, Ji'nan city culture and radio and television press and Publishing Bureau. In recent years, Ji'nan city is closely related to the ten Arts Festival tenet, the culture benefiting people as an important part of the festival, highlighting the main body of the masses, building a carrier of cultural activities, innovative activities A series of activities such as the creation of grassroots cultural demonstration sites, the national mass culture excellent program, Huimin exhibition and other activities have been launched successively, and mass cultural activities have been developing vigorously.
with innovation to promote the development of
planned to carry out the demonstration of Ji'nan grassroots mass cultural activities demonstration points, Ji'nan non material cultural heritage handicraft skills competition and other 10 "common participation of the people. Ten art more wonderful" series of mass cultural activities. First, we must closely follow the party's mass line's educational practice requirements. With the purpose of culture benefiting the people and participating in the whole people's participation, it is in line with the requirements of the mass line education practice of the Party Central Committee, which has a great impetus to promote the work ability of the party members and cadres and close the relationship between the cadres and the masses. The two is to highlight the theme of the ten Arts Festival. A series of mass cultural activities are the concrete measures to practice the tenet of "the grand meeting of the art, the people's festival" for the ten Arts Festival, and set up a platform for the masses to participate in the ten Arts Festival, so that the people of the city will enjoy the most direct and convenient enjoyment of the cultural feast. The three is to highlight the characteristics of the cultural Huimin. In order to meet the needs of the mass culture, we should pay more attention to the masses and the grass-roots level, from the bottom to the bottom, and to select and organize the mass cultural selection and exhibition of multi - field and multi - class, and the collection of art works.
highlighting the main body of the masses
Ji'nan has always adhered to the principle of mass cultural activities "mass performance and mass view", and the mass participation and satisfaction as the standards of mass cultural activities, and the cultural convenience, people benefiting people and people as the foothold of mass cultural activities. Cultural needs. One is to establish a team of cultural volunteers. In order to fully reflect the main position of the masses in the cultural development, 287 cultural volunteers have been formed and 647 enthusiasts have been developed, which have become the backbone of the amateur cultural activities. The two is to support the development of the troupe. The city has invested nearly one million yuan annually to organize and organize activities such as competitions and performances of the Zhuang family troupes, which has effectively promoted the development of the Zhuang Opera Troupe. At present, the city's Zhuang Opera Troupe has developed to more than 900 households and has become the main force of rural cultural activities. The three is to carry out the cultural and artistic training of public welfare. For 7 years, "new citizens and new classes" of public welfare art guidance training activities, divided by cultural sites for fixed positions, open music, dance and other 40 categories of regular training, and also adhere to the class in the community, rural areas, training content by the masses, up to now, nearly 100 thousand people have been trained. The four is to carry out cultural activities to facilitate the participation of the masses. The "ten art Ji'nan" series of selection and demonstration activities are based on the profound historical and cultural background of Ji'nan and the development of modern culture. It integrates the 10 categories of 69 activities, such as martial arts, song, work, book, painting, writing, kitchen, music, dance and tea, with a wide range of participation, strong participation and great social impact. Since its opening in April 17th, it has carried out more than 50 activities such as the Lv Opera Fanciers' contest, the "Spring Song rhyme" opera singer's concert.
adhere to the normalization of the brand
the mass cultural activities as an important content and measures to promote the construction of the public cultural service system, formulate long-term planning to ensure that the cultural activities of the masses are organized, planned, standard and assessment, and go to the road of normalization and brand development. First, mass cultural activities are becoming more and more popular. In the 4 consecutive years, during the Spring Festival, cultural activities such as folk culture and Arts Festival and Qilu folk show were held, and more than 150 people participated in the festival. In order to ensure that the masses can participate in cultural activities throughout the year, a series of activities such as the cultural activities of a series of squares, the National Reading Festival of "the city of Shu Xiang", the public culture entering the new countryside, the non remains of the campus, the concert of the Opera tickets and so on, have been carried out. The square culture activities have been held for 3 years, with more than 1200 performances and 50 viewers. The two is that the brand culture has gradually become a classic. For a long time and a larger scale, the mass cultural activities are constantly standardized and promoted, and they have become the classic cultural activities that the masses cannot leave, such as the lantern lantern competition and the summer party of the calendar area, which have been carried out for 12 and 30 years respectively.