Explore liquor business exclusive wine culture Lu wine culture exhibition started in Shandong Museum
People's network in Ji'nan, August 9 was affected by the "plasticizer", "three public consumption" and so on, the liquor industry entered the period of adjustment. How does Lu Lu, a long history, go out in this situation? How to let more people understand the culture of Lu wine? This morning, the cultural exhibition of "cultural wine wine, drunk and beautiful Shandong" 2013 Lu wine culture exhibition and the second national network media tour wine cultural activities were officially launched in the Shandong Museum.
it is reported that the activities of the network media tour series on the theme of "cruise and Ru wine culture" are aimed at promoting the culture of Lu wine and providing soft power and public opinion for the rejuvenation of the liquor enterprises; on the other hand, it will further expand the exchange and cooperation with the national network media and learn from each other to learn from the advanced. Experience promotes the overall prosperity and development of the network media platform. "
" Shandong is a big province of wine production and consumption. Liquor, beer and wine have an important position in the whole country. It has a good foundation and advantages. " Zhu Weiping, vice president of the light industry association of Shandong Province, said, "sesame fragrance Chinese fragrance", "elegant Luzhou flavor, Chinese fashion", "national network media tour of the fragrance of Lu wine" three ideas, have been recognized by the national counterparts and consumers, believe that this year's "cultural Drunken Beauty Shandong" Lujiu cultural exhibition in liquor practitioners and The attention of media friends will also become another powerful witness for the development of Shandong's liquor industry.
the reporter learned that the 5 liquor enterprises participating in the wine culture exhibition have brought the "treasure of the town hall" of their own enterprises and the exhibition of high-end image products. In the early Qing Dynasty, the industry brought the "red four series pot" in the late Qing Dynasty and the beginning of the late Qing Dynasty. The Jingzhi wine industry brought the replicas of the thin tire black pottery cup, which was excavated in the great Wen mouth culture of Jingzhi town. The Taishan wine industry brought God ten flying commemorative wine. The liquor industry brought Li Bai's famous phrase "Lan Ling wine and tulips" and "jade bowl" to amber light. But the inscription and paintings that make the owner drunk, do not know where the other place is. "
" as the hometown of "Kong Meng culture", Shandong's wine culture is also a long history, "the general editor of the general editor of Zhu De spring, said that in Shandong, each liquor enterprise can find its own wine culture, the profound historical culture is the luster of Lu wine, but also the advantage of the liquor.
activity scene, Shandong Light Industry Association, Volkswagen, Lu wine enterprise representatives of the organizing committee joined the stage together, together hammer ice to open the "ice breaking" ceremony of Lu wine, announces the official start of the cultural exhibition.