How to save you? Ji'nan snacks: the crispy fried rice balls are not strong but the durian crisp stinky tofu.
7 30 months, the female newspaper issued "Wang Li watch the woman", tells the story of Wang Li's traditional craftsmanship to make a famous snack pot. The attention and sympathy of the people.
in fact, the decline is not only the "Wang Li crunchy" family, many famous Ji'nan famous snacks after years of operation, but also gradually disappeared in the streets.
and many exotic snacks, such as durian crisp and stinky tofu, are becoming more and more popular in Ji'nan. What caused the decline of Ji'nan snacks? The investigation of women's newspapers tried to uncover the truth for you.
in front of a smelly bean curd shop on Furong street, customers queued up, but there were not many predecessors in the local snack bar.
female newspaper reporter Zhang Yunping took
local snacks to help the "running horse enclosure"
at 6:00 on July 31st. Wang Li had appeared in the early morning market of the youth East Road. Wang Li said, for 10 years, she has been cooking craftsmanship with exquisite ingredients and traditional skills. Why is it still going down?
the woman newspaper reporter has been sitting in front of her stall for one morning, and there are not too many buying craftsmanship. "It sold less than 40 kilograms a morning. This is because yesterday's newspaper, some old customers have been looking for it." Come, it's less than today. " Is it because of the slump in the market that the snack markets are all depressed? With questions, the women's newspaper reporters came to Furong street to find that the snack market was a red fire, even on working days, the traffic was still very large. Packed with customers before selling durian crisp, stinky tofu and octopus balls.
"boss, how many stinky tofu sold in the morning?" asked the woman newspaper reporter. "I didn't reckon, there were about more than 100 copies, and more people came to eat at noon, and then sold more than they did now." The boss of a stinky tofu shop said. The female newspaper reporter rough calculation, the Furong street has at least hundreds of snack shops, dozens of snacks, most varieties of durian crisp, stinky tofu and other foreign snacks, with Ji'nan characteristics of the only oil and spin one.
industrial foundation weak support strength small
what causes the Ji'nan snack market "cold". In this regard, Wang Xiaogang, the cuisine master of Shandong cuisine, said that snack food and even Shandong cuisine are at a disadvantage in the competition with foreign food. "Ji'nan snack is growing at home for many years, people often buy taste, it is unavoidable to have a sense of lack of freshness, even in their heart." The taste of local snacks is more exciting, and local snacks pay attention to the long and heavy taste of taste, so it can not attract customers at once, but also lead to rare varieties and cold tourists. "Not only is the taste, but the supporting part of the relevant part is small, so that local snacks are difficult to sustain." Yan Jingxiang, a famous Chinese chef and Chinese special cook, said, "although the pot is a snack, it's big enough to be eaten in the hands." Moreover, the local snacks are characterized by substantial benefits, which will deteriorate if the quantity is too large to eat, so this "monster" is not easy to be recognized by customers.
vice chairman of Ji'nan folk custom tourism cultural industry association and Ji'nan folk custom expert Zhang Jiping said that the decline of local snacks has subjective reasons for the operators, and also the objective reasons for the market economy. "To take the Wang Li pot" is a small scale with a weak industrial foundation and is hard to survive after being hit by the market. " Moreover, in recent years, the snack market in Ji'nan has developed rapidly, and the characteristic snacks in all parts of the country have been inflow, resulting in the diversion of the public's choice.
needs to set up a brand and innovative
local snack down, how can you reproduce the past glory? Wang Xiaogang said, the government added support to add culture to snacks, "maybe some people are not accustomed to the taste of the pot, but may be interested in the origin and evolution of the pot. It also stimulates the appetite. "
"people have memories of taste, but tastes change." Zhang Jiping said, so the taste of snacks can not be fixed. "A shop can only have the same quality, but it can not only sell boutique."
Zhang Jiping said that in the case of the pot, the people who love to eat the pot are basically over 40 years old. This generation grew up in a pot and had a special feeling for the pot. But young people grow up in the western fast food environment and lack the sense of identity towards the snack in the past. "Let the snack flourish, it is necessary for operators to create new brands and adapt to the tastes of young people."