Experts advise Ji'nan Spring Festival to excavate the uniqueness of spring culture
Ji'nan daily Author: Fan Lixin Wang Jing
Ji'nan spring water, a holiday that belongs to the Jinan Dream. The first spring festival in Ji'nan will be held in August, which has raised the enthusiasm of many Ji'nan residents. 17, reporters at the Spring Festival Office learned that up to now, the Spring Festival Office has received more than 1300 suggestions from the public. Relevant experts and tourism professionals also offer advice to the Spring Festival Office.
depth mining embodies the cultural charm of spring water
Ji'nan is famous for its numerous spring water and beautiful scenery. According to the statistics, there are four great springs, ten springs and 733 natural springs, which are the natural karst spring water museum. At the same time, Ji'nan also has a deep spring culture. The Spring Festival should excavate the traditional culture of Ji'nan as the core, forming a main line with the spring culture as its core. Wang Chenguang, a professor of tourism management at the Shandong University, said.
with the development of tourism economy, the concept of modern tourism has changed. Wang Chenguang said: modern people's tourism has become a kind of life. What tourists value more is cultural experience. It is no longer a simple play for a scenic spot or a scenic spot. Therefore, in his view, Spring Festival should also focus on creating a spring culture experience.
he believes that since the Spring Festival is to be an annual festival, there should be a happy and lively atmosphere, so the design of various activities is essential. The creation of activities should focus on its vividness, so that the people who love the spring and love their hometown will really be interested in participating in the activities. When designing activities, we should pay more attention to creativity and interest, and should dig out the uniqueness of the spring culture, and make it into the activities to let the tourists and the citizens realize the unique culture of spring water and the charm of the spring city while participating in the activities. He said.
Wang Chenguang said that the tourism economy belongs to the attention economy, attracting the attention of tourists and giving full play to its potential consumption is the focus of the long-term development of each tourist city. If spring festival is featured, it will surely attract more foreign tourists to Ji'nan, which will further promote the development of Ji'nan's tourism.
national participation in Spring Festival will be up again
for many years, Liu Xuebin, chairman of the Municipal Cultural Industry Association, has been concerned about Spring Festival. After seeing the draft of the first spring water festival in Ji'nan, he believed that the content of the whole programme was rich, and the theme of spring was the theme of the Spring Festival. The idea of such a festival not only can greatly improve the participation of the masses, but also fully stimulate the vitality of the market. It has a great effect on improving the festival activities, enriching the connotation of the festival and promoting the influence of the festival.
Liu Xuebin said spring festival activities are rich enough to attract eyeballs. But change can not deviate from the theme of spring and the essence of people, so that festivals can be sustainable. Through the recent publicity, the first Ji'nan spring festival began to enter the hearts of the people, and was widely concerned by all sectors of society. As far as the current situation is concerned, whether it is the proposal of the proposal collection, or the name of the activities, all of them show a wide participation and sharing of the development trend,.Amp; the lsquo people's festival.Amp; rsquo completely caters to the psychological expectation of the community for the Spring Festival.
impression spring festival needs a spring impression
people in the industry think that the spring festival needs to create a spring impression, like Zhang Yimou's Lijiang impression, Liu Sanjie impression, and so on, to make such a deep brand in the minds of people.
for this reason, some experts put forward the proposal to build a spring passport, and this inspiration comes from World Expo, Shanghai. According to media reports, visitors were often queued up for three or four hours in order to cover a country's passport, when World Expo passports were all the rage and became a very meaningful collection. If you ask the seal cutting experts to seal the 72 seal for the 72 geyser, let the citizens travel with their passports and seal the seal, and then the collection will deepen the impression of the spring in the hearts of the citizens. With people holding a spring passport to search for the activities of the 72 springs, the static spring view spring activity also lived.
Liu Xuebin believes that there are many ways to impress the spring by digging up the cultural values of spring water, such as cultural shirts, mascots, propaganda slogans, and products and propaganda films related to spring. In this way, the Spring Festival will have much to do.