New breakthrough of "innovative tourism commodity marketing" in Ji'nan
source: Fenghuang network Shandong
"beautiful spring city" tourism supporting continuous improvement, comprehensive tourism environment has been continuously improved. The development and marketing of tourism commodities have made new breakthroughs in innovation. In the marketing of tourist commodities, Ji'nan has created a model for the whole province for reference - a special Shandong special product supermarket located in the southwest gate of Daming Lake. It is a typical representative of Ji'nan's innovative tourism commodity marketing mode, and expands as a brand new tourism marketing mode in the whole province. A large number of local characteristics of tourism products are frequent, modern tourism commodity stores are increasing, tourism shopping environment is getting better and better.
in recent years, with the Tourism Department of our city, the development and sales of tourist commodities have been strengthened, and the development, production and marketing of Ji'nan tourism commodities have made great leap forward in recent years. Longshan black pottery, wooden fish stone, Pingyin rose, Pingyin gelatin, Lu embroidery, Shanghe old coarse cloth, sugar crisp pancake, rabbit king clay sculpture, etc. have very distinct local characteristics, and the tourism commodity production enterprises have the initial scale, such as Shandong Fujiao Group Co., Ltd., Ji'nan Nanhu jade dew tea technology Development Co., Ltd., Long Shantao Art Development Center, Shandong Ji'nan Jiuzhou Rose products Co., Ltd., Ji'nan wild wind crisp food Co., Ltd., all have a certain brand awareness, some of which have begun to move towards the road of brand and scale development. Reporters learned from the City Tourism Bureau, in 2012, Ji'nan tourism shopping income accounted for 22.56% of total tourism revenue. Last year, our city achieved 46 billion 180 million yuan in total tourism revenue. From a specific point of view, tourists' ability to travel shopping is not small. Combined with the current situation of tourist commodities stores in our city, the potential of tourist commodities consumption will be greater.
in recent years, the number and quality of the shopping sites in our city have been greatly improved. It has formed a large number of popular shopping places and street areas such as Ginza mall, expensive and shopping center, Heng Long square, Wanda Square, harmony square, Lu Shang square, Spring Music Square, Hualian and so on. The number of tourist commodity stores has been increasing, and the brand awareness of tourism commodity marketing has gradually increased. Such as you te, Gong Wanjia, Jinxiu yuan, etc. are exclusive stores that specialize in tourist commodities and local specialties. Among them, the Shandong special product chain supermarket has several branches in Ji'nan, including the high Tiexi passenger station, the east railway station, the east gate of Baotu Spring, the South Gate of the Daming Lake, the Furong street and so on. The location of these stores is superior, most of which are the areas of tourists' concentration, which will open a new situation for the tourist commodities in our city.
"Shandong 100" flagship store is well built by Shandong excellent tourist commodity marketing Co., Ltd., located in Kaiyuan square, located at the southwest gate of Daming Lake, adjacent to the five Longtan and Baotu Spring Park, in the core area of "the first spring of heaven", with a total area of nearly 500 square meters. It is understood that the shop has been preparing for construction and trial operation in 3 months. The reporter saw that the shopping point was divided into two levels, one layer was the Qilu Craft Exhibition Hall, the black pottery, the wooden fish stone, the Taishan jade, the Zibo red porcelain, the Qingdao shell carving and so on. The two floor is a special local product store, Zhoucun pancakes, Dezhou chicken, sorghum maltose, Shandong jujube and other Shandong products all over the city, many of the famous products and the Chinese old brand. It is divided into Ji'nan characteristic tourism products and "Shandong 100" special products, and the "Shandong three Zhen" exhibition area has three characteristics.
the tourist area, bathroom and other facilities are well equipped with large parking lots outside the store, specially designed for the reception of tourism teams. It is reported that the operation of the shopping mall is also a complement to the tourism shopping of the "first spring" scenic spot and Ji'nan tourism.
set up the tourist commodities of hospitality Shandong and remit seventeen famous cities and local specialties. "Excellent" not only provides visitors with a collection of famous local specialties in Shandong, but also creates a new marketing mode of tourist commodities. In the process of collecting and distributing the products, Ji'nan's "excellent special" has a new marketing mode of tourism commodities in Shandong.
today, you are at the Beijing-Shanghai high-speed railway in Shandong section of all the passenger stations (Ji'nan station, Tai'an station, Qufu east station, Tengzhou Railway Station, Zaozhuang station) and Ji'nan, Tai'an, Qingdao, Zaozhuang, Dezhou, sunshine, Heze and other cities to open the super supermarket, Shandong special chain supermarket has reached 36. The excellent supermarket of Daming Lake has been built as "flagship store", and the opening of flagship store has opened the process of Ji'nan's "excellent special" province layout.
Shandong hundred commodities: 8 kinds of
Fu brand Ejiao series, Zhangqiu onions, Pingyin Rose products series, soul rock green tea, Ji'nan embroidery, Joyoung soya bean milk machine series, De Gong black pottery, Tang Hetang and Tang factor < br />
concentration of 100 commodity shopping shops 4
Super Special Shandong supermarket - Daming Lake store
Spring City Plaza store
Shandong special product chain supermarket - Ji'nan high speed rail store
Shandong special product chain supermarket -
> br / > Shandong province tourism commodity R & D base: 4
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Ji'nan Nanhu jade dew tea technology development Co., Ltd.,
Shandong bloan Spirulina biological Co., Ltd.
Shandong Jinxiu Source Industrial Co., Ltd.
Shandong tourism shopping store: gold store 5
> > / > Lukou suit
Qilu shoe city brand port
Shandong tourism leisure and leisure shopping block: 1
Ji'nan Spring Music Square fashion leisure Street Travel Trade Association travel commodity branch member: 20
4 vice president units:
Ji'nan Nanhu jade dew tea technology development Co., Ltd.
Shandong superior tourism commodity marketing Co., Ltd.
Ji'nan public State Electronics Co., Ltd.
Shandong folk handicraft master: 10 bit
Dong Fengqi (face plastic), He Xiaozheng (face plastic) single Meng Bohai (ceramic), Wang Tianming (micro sculpture) Liu Degong (Hei Tao), Zhang Guoqing (Hei Tao)
Ye Hong bin (clay sculpture), Xu Xiuling (Lu Xiu) Li Yaning (gourd painting)
successive Shandong provincial tourism commodity Innovation Design Competition Award winning cumulative
1, gold medal 12, silver 22, copper prize 35
tourism commodities: 1
black pottery Art (Zhangqiu City, Shandong province Longshan)
29
participation in China International Tourism Commodities Fair (Yiwu) accumulative Exhibition:
4.5
China tourism commodity competition award:
1 a gold medal: Quancheng rabbit king Bureau contribution