source: the core prompts of the public daily
April 1st, Ji'nan "the first spring of heaven" scenic area began a month of trial operation, Ji'nan city 5A scenic spot has achieved a stage result. "The world's first spring" scenic spot to Ji'nan is not simply a superposition of several scenic spots, but also not only to achieve the 5A scenic spot "zero" breakthrough. From the overall improvement of the quality of the scenic spots to magnify the brand effect of the "Spring City", the "first spring of heaven" or a breakthrough to realize the "qualitative change" of the tourism industry of the provincial capital is the function of the city park to serve the citizens and to the function of serving the citizens and the tourists in the field. The quality of the scenic area was improved, and 5A zero was broken through at 7:30 in April 1st. Baotu Spring Park sold the first ticket after the trial operation of the "first spring" scenic spot. The scenic area of "the first spring of heaven" has been made a wonderful appearance: more than 13200 visitors are received on the day of the scenic spots, among which 512 tickets for the "first spring of heaven" scenic area are sold, and many tourists buy tickets to experience the whole journey. In August 14, 2012, the executive meeting of the Ji'nan municipal government agreed that the establishment of the "first spring" scenic spot was officially launched. In order to build 5A level scenic spot as the target, according to the national "quality rating management method" and other relevant standards, Ji'nan city on the basis of spring sightseeing landscape belt, relying on the two 4A scenic spots of Daming Lake and Baotu Spring, only used more than 7 months, the smooth completion of the River (moat), a lake (Daming Lake), the three springs (Baotu Spring) The integration of natural resources and cultural landscapes is promoted by the black tiger spring, the five dragon pond three great springs group, and the four garden (Daming Lake, Baotu Spring, the ring city and five Longtan Park). "Creating 5A scenic spots is far from two 4A overlay integration. "The first spring in the world" brings the upgrading of the scenic area from hardware to software in Ji'nan. Han Yongjun, the director of the Ji'nan City Garden Afforestation Bureau, told reporters that, in addition to more than 6600 million yuan to upgrade the infrastructure, more efforts were made to serve the scenic spots. In the visitors' center of Baotu Spring and Daming Lake, the reporter sees that the service desk provides a mobile phone self-service charge station, a drinking water machine, a disabled car and so on. The service of Mandarin and Cantonese, English, Korean and other multilingual tour guides are all over the face. The impact of 5A is the goal. At present, the software and hardware conditions of "the first spring" scenic spot basically reach the national 5A level scenic spot standard. But the integration of scenic spots is not just for rushing 5A, but more importantly, to achieve the overall upgrading of Ji'nan park scenic area. Han Yongjun said frankly. From the city park to the scenic spot every morning, the staff of Baotu Spring park have a wooden boat with a bucket in it, and slowly walk to the three sides of the water. In the middle of the spring, the spring water is skillfully hit a bucket of spring water, back to the shore and then put the bucket in the special water bottle, and the "spring water", printed on the bottle, has three characters. "Take the spring of Ji'nan home." It is one of the special tourist souvenirs just launched in the first spring scenic spot in the world. This "spring head water" is named for the spring head of the three shares of water in Baotu Spring. It is now sold and sold every day. A bottle is sold for 2 yuan. If the tourists bring their own water bottles, they can only pay 1 yuan to buy a bottle of "spring water". "To further change the concept, mainly undertake the function of urban parks serving the public, to take into account the functions of the public and tourist attractions, and to consider the construction of facilities and service guarantee with a modern consciousness, so as to meet the needs of the citizens and tourists." In March 25th, Yang Luyu, deputy secretary of the Ji'nan Municipal Committee and mayor, put forward new requirements on the day of the "first spring" scenic spot management center. "It is easy to integrate scenic spots and management organizations, but it is difficult to change their concepts. From the ticket, transportation, service to tourism product development, the whole management supporting system will face a revolution. Han Yongjun said, "the most important thing is the traffic organization between the scenic spots, because there was no consideration before the integration of scenic spots." He told reporters that they started two sets of organizational systems in the outside and the scenic area, and the traffic organization among the districts of the scenic area included four dynamic traffic routes, such as the bus bus, the city public transport, the ferry and the walking, including the three modes of the bus, bicycle and boat ferry. "The biggest short board of" the world's first spring "lies in the overall marketing. Han Yongjun did not say that, although the city of Ji'nan introduced the "spring and white snow" showing the regional folk custom, the "spring water family" reflecting the Ming Lake Culture and the "impression spring city" with the characteristics of the spring water, it was not satisfactory in the overall introduction of the scenic spots and the industrial chain. Whether the spring city tourism can take advantage of the strong Qingming small holiday, just launched the "first spring of heaven" scenic area has been sought by tourists: scenic spot volume of 420 thousand and 400 people, an increase of about 40% over the same period. Among them, there were about 22 thousand tickets sold in the "first spring" scenic spot and 125 trips to ferry cars. "The first spring scenic area of the world has realized the combination of superior resources, put forward the concept of the great scenic area, broke through the original three famous tourist attractions of Ji'nan, further optimized the tourism pattern of the spring city, and made a large part of the tourists who were originally intended to visit a single scenic spot, instead of buying a ticket to visit the first spring scenic area in the whole of the sky. The footsteps of the tourists. " Zhang Xiaoguo, general manager of Guoxin travel agency, a tour guide born in Ji'nan, said earlier in an interview with reporters. The 5A level scenic spot is the most advanced and high gold content tourism brand in China. It is an important symbol to reflect the level and influence of a city. "5A represents the market appeal, but it does not mean the tourism market itself. Ji'nan "the first spring of heaven" can impact the 5A, but to achieve a breakthrough in the tourism industry from big to strong, Ji'nan from the road city into the tourist destination of choice, not the power of the opportunity. A tourist reminding us. "Tourists, visitors, the first spring of the world opened a good head, mountain, spring, lake, river, city and so on are the high quality tourism resources in Ji'nan, the next step, the most key to the transformation and upgrading of the tourism industry in Ji'nan, is the" city "article." In March 31st, Ji'nan Tourism Bureau official told reporters. Spring is the soul of Ji'nan. Ming Fu city is the root of Ji'nan. The organic integration of springs and cities is the "core" of Ji'nan's tourism industry. Exclamation the natural nature of the spring, taste the ancient elegance of the city, the footsteps of tourists will naturally slow down, and then through convenient traffic to Changqing mountain and temple, Zhangqiu spring and the ancient villages and other Ji'nan scenic spots string together, let the tourists live one day, live for two days, come again, N times, and why do not worry Ji'nan tourism do not do not strong? "How do Ji'nan's tourism do not do not strong?" before the Ji'nan tourism do not do not strong? "Before the Ji'nan tourism do not do not strong?" before the Ji'nan tourism do not do not strong? "How do you worry Ji'nan's tourism do not do not strong?" What to do is to further improve the market operation model, by relying on the government blood transfusion, to gradually strengthen the transformation of its own hematopoiesis, and constantly expand the influence of radiation, and strive to make "the first spring of heaven" into a first-class and international influence tourist attractions, to establish a solid foundation for the creation of an international tourist city in Ji'nan. " Han Yongjun said.