Spring Shopping Festival "attracted" a large number of foreign customers shopping, entertainment and shopping experience upgrade.
Ji'nan times "Ji'nan times" Shopping Festival not only attracted the Jinan people, but also attracted foreign guests. On the 25 day, the person in charge of Heng Long square said. The "2012 Spring City Shopping Festival" broke the city's limitations for the first time. Through the media linkage radiation of "16 metropolitan areas" readers, a hundred kinds of preferential activities not only made the Jinan people benefit, but also attracted a large number of foreign visitors. The number of licensed vehicles in other businesses increased significantly. "
Shopping Festival pull" two hour circle "
" on the Internet to see Ji'nan Shopping Festival, take advantage of Christmas with the family to visit, the result that the son to the dinosaur paradise said nothing left. 25, on the 5 floor of Hang Lung Plaza, Mr. min an in Tai'an took a group photo of his son and all kinds of dinosaurs. He told reporters that since Ji'nan opened a new shopping center such as Heng Long, harmony and Wanda, one of them preferred to go shopping in Ji'nan and to go shopping for entertainment in the shopping center.
in the last two years, the commercial complex has appeared in Ji'nan. In addition to positioning Ji'nan main city, the target consumer group also takes into account the high-end groups in the surrounding cities, mainly in the "two hour economic circle" city, such as Liaocheng, Tai'an, Laiwu, Binzhou, Zibo and Dezhou.
reporter saw at the entrance of Hang Lung square parking lot, there were not many vehicles in the queued vehicles, such as Lu P, Lu J, Lu Q, Lu N and so on. A staff member of the parking lot said that the number of foreign vehicles increased significantly and more foreign cars were available on weekends. "
" "one dragon" experience "retain" customers
"Heng Long and other high-end shopping malls to participate in Shopping Festival, so that the majority of consumers, especially the other consumers to enjoy the different shopping experience, but also to a certain extent to enhance the provincial capital city commercial center radiation and city influence." The relevant person in charge of the Ji'nan Municipal Bureau of Commerce said.
as a shopping center, providing more brands and products should never be the ultimate pursuit. "Let customers have different consumption experience is what we value most." The person in charge of Heng Long square said.
Ms. Jiao, from Liaocheng, said, "I used to go shopping for half a day and eat somewhere else, and then I went back to the house. Now I always have a day in the shopping center, and I still feel the same."
selling goods more "selling" life concept
as the "2012 Spring City Shopping Festival" as the important activity of Ji'nan reader Culture Festival, in addition to bringing new shopping experience to consumers, it also disseminated new life ideas.
the past business activities are basically only related to sales, and during the shopping festival, fashion show, drama performance, film show, oil painting exhibition, famous car show, famous exhibition and so on. "If you don't buy things, you can also enjoy fashion shows, famous cars, and beautiful Christmas scenes. It's not like a shopping mall. It's more like an art gallery." Hang Lung Plaza official said that they will upgrade the dinosaur park by the end of the year to attract more local and foreign customers.