Ji'nan will hold high spring spring festival activities to promote spring activities.
source: public daily Author: Liu Ying
Ji'nan citizens have appealed for more than 10 years of Spring Festival at last. Reporter learned from the Ji'nan Spring Festival held today, Ji'nan city is actively planning to hold spring festival during the year, to reverse the provincial capital tourism has been "no fire" situation.
Wang Degang, director of the Tourism Department of Shandong University, said that Ji'nan should have a "Spring Festival", and also have the conditions to hold such a big activity. Through the "Spring Festival", the use of spring water is maximized, the tourists come to experience the enthusiasm of the spring water, feel the light sense of spring water, taste the taste of spring water, listen to the sound of spring water, take the sound of spring water, and bring the sound of spring water to the sound of the spring water. The auspiciousness of the spring water. Wen Feng, President of the Chinese Academy of science and technology wealth creative and economic research, said that Ji'nan's spring culture resources are too rich, and Ji'nan tourism industry should rely on this resource to achieve leapfrog development.
"the problem now is not to save energy in spring, but to do it as quickly as possible." Yu Chong, director of the Provincial Tourism Bureau, said that holding the Spring Festival should adhere to cultural guidance as a major measure to enhance cultural confidence, embody ecological consciousness, innovate the spirit of the city, and enhance the charm of the city. High level planning, high level operation and high level management. Jiang Sandeng, an expert in urban landscape design, suggested that the "Spring Festival" should be rationally faced with three different levels of decision-making level, expert level and common people.
"what kind of Spring Festival does Ji'nan have to do? I think this festival should be a festival for both the public and the tourists. It's Carnival for everyone." Chen Guozhong, President of the Shandong tourism planning and Design Research Institute, proposed that, in the planning, the residents and tourists were taken as the main body of activities to design activities for the joint participation of the masses and tourists. Combining with the festival of spring water, we design the activities that can be marketed and continue to develop. At the cultural level, we organize eight activities to highlight the concept of "spring culture". The first is the book spring, writing the name of spring water and the culture of spring poetry in the form of calligraphy. The two is the painting spring, the three is the shoot spring, the fourth is the writing spring, the fifth is the Yin spring, and the sixth is the spring. The form, history, folklore and modern edition of the spring water are described in the way of editing and speaking the story. The seventh is on Quan Quan, holding the world famous spring forum, probing into Quan Quan, Quan Quan and AI Quan deeply. The eighth is the performing spring, which creates spring scenes and high-tech performances in various forms of stage art.
Jia Yunfeng, director of the Chinese leisure tourism culture center, said that I attend more than 60 festivals in the country every year, of which nine Chengdu is the "self amusement" of the sponsor. Ji'nan's "Spring Festival" should avoid such a situation and run into a loud brand. The success of Spring Festival depends on festival activities and marketing. This may become an important breakthrough for tourism in Ji'nan, and it may become a new benchmark for Chinese festivals.
it is reported that Ji'nan will also start in the near future in the province's opinion consultation activities, intended to make the Spring Festival truly the carnival of the people themselves.