every holiday, Baotu Spring scenic spots will usher in a large number of visitors to this tourist Gong Hui
"the package and design of tourism products, the marketing of the tourism market The combing and integration of tourism resources, the comprehensive supporting facilities of the whole city, almost all the deficiencies related to the tourism sector, only one solution is: to locate the tourism industry in Ji'nan as soon as possible. Without solving this premise, others are doomed to be "struggling". Zhang Xiaoguo, a national excellent tour guide who has worked in tourism for nearly 20 years in Ji'nan, has analyzed the way out for
"the practice is proving that the superficial, appearance of sightseeing tourism is becoming more and more uncompetitive. Deep taste has become the soul of tourism. Ji'nan has a "leisure" trait. Zhang Xiaoguo said that Taishan culture is a Taoist culture, Qufu three holes are Confucian culture, and Ji'nan is the most living city of Chinese traditional culture, the embodiment of life under the influence of two cultures of Confucianism and Taoism culture. For a large number of social people, the two cultures are necessary, not opposites and contradictions. The two cultural influences have formed the unique city character of Ji'nan, the Taoist family's introverted and unpublicized. This is also the most attractive aspect of Ji'nan's urban character. Zhang Xiaoguo believes that Ji'nan's geographical location, landscape nature, cultural atmosphere, folk customs, folk customs and other areas are in conjunction with the development direction of modern tourism leisure and holiday, Ji'nan has the foundation to create "leisure tourism".
Chen Guozhong, President of the Shandong tourism planning and Design Institute, believes that the spring water resources in Ji'nan, the southern mountain area and the Ling Yan temple have the potential for leisure tourism, but the packaging of facilities and products has not been completed. We know that European tourists go to the seaside in summer, skiing in winter, arrive at the fastest speed, and spend a few days in their destinations for more than ten days. Take skiing for example, our skiing, both hardware and service, can't meet the needs of high-end tourists. The high-end tourists are not willing to play, and the middle and low income people can't afford to play.
industry believes that Ji'nan has been on the "Butterfly" road. But for tourism, Quancheng needs big moves and bright spots. If it is a bright spot, it must not leave the unique spring resources and the old streets and alleys which are dependent on people.
[b] 2, Ji'nan should make clear the positioning of the city and make the leisure tourism city [/b]
"Ji'nan should be positioned for the development of tourism." Zhang Xiaoguo said that the packaging and design of tourism products, the marketing of the tourism market, the combing and integration of tourism resources, the comprehensive supporting facilities of the whole city, almost all the deficiencies related to the tourism sector, only one of the most fundamental solutions: to locate the tourism industry in Ji'nan as soon as possible. Without solving this premise, others are doomed to "difficult steps". And do not speak of the provinces of Tianjin, Nanjing, Suzhou and other cities, even the tourism resources in the province are far less than Zaozhuang and Yishui in Ji'nan have been positioned as "tourist cities".
Zhang Xiaoguo believes that solving the problem of positioning is actually the importance of developing tourism clearly. In the last century, Ji'nan was identified as a "historical and cultural city", which is neither functional nor industrial, but "leisure tourism city" is both functional and industrial. He said that, only to solve the problem of positioning, from government leadership to the various levels of society to realize the importance of the development of tourism, the tourism industry as an important industry for the development of the national economy, in order to solve a series of related problems. Zhang Xiaoguo said, "tourism, leisure and vacation" is the three level of tourism, and the trend of tourism development, Ji'nan should be positioned as a "leisure tourism city".
[b]3, the establishment of the management system of the Grand Tourism Commission to rationalize the management system, do not let the tourist resources [/b]
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in the division of the existing government functional departments in the city of Ji'nan, the administrative functions of the tourism industry include the Ji'nan Municipal Tourism Bureau and the Ji'nan City Garden Afforestation Bureau. The former includes the planning and marketing of the tourism industry. The latter manages three tourist attractions, such as zoos, red leaf valleys and four gate towers, which are led by Baotu Spring. However, the responsibility of the garden bureau is more concerned with social public welfare, and more emphasis is placed on providing good entertainment and leisure environment for the residents, thus giving people the feeling of "heavy construction and light marketing". The Tourism Bureau lacks resources and lacks the "starting point" to develop tourism. Many people in the industry suggested that Ji'nan should straighten out the government's management system and set up a Tourism Commission to solve the structural problems caused by the division of functional departments.
Zhang Xiaoguo believes that if there are difficulties in breaking the existing system, the establishment of the Tourism Commission is not the only way to explore the way to market. Through the establishment of a tourism group, the government and enterprises set up a joint-stock operation company to convert the resources and the market to the market.