Author: the source of happiness Zhang Yuanyuan,
editor according to
historical and cultural city, The capital of the group springs up. Under the strong leadership of the municipal Party committee and the municipal government, through the joint efforts of all walks of life, the atmosphere of Ji'nan Bao Quan love spring is rich, and the Baotu Spring continues to spray 8th anniversary. Spring is everywhere and the city is full of vitality.
Creating the spring brand is not only building the brand of the city tourism, but also building the city image and enhancing the core competitiveness of the city. To do enough spring water articles, we should not only make large single spring tours, but also form a group spring interaction. In order to speed up the brand of spring water, cultivate the classic tourist products of Spring City, make "the city of the world" more loud, on the basis of the successful hosting of the famous Spring Festival last year, our city continues to launch the "tour of Ji'nan famous spring win the tourist prize", and expedite the course of the normalization of famous spring and the brand of brand. The famous spring tourism activities are frequent, creating tourism marketing models and urban publicity samples, promoting the brand of spring tourism and making the spring tour more attractive.
people in Quancheng are hospitable and open to welcome guests from all over the world. Visit the famous spring of Ji'nan and enjoy the spring city in the world.
[b] spring water let the spring city be known as the ancient and modern [/b]
[b] Ji'nan tourism development needs to do a good spring article [/b]
Spring City, Ji'nan has four spring fields, ten springs, 733 natural springs, which is very rare in the cities and cities at home and abroad. Spring water is numerous, widely distributed, different in shape and brilliant. Chung Quan Chung, a wonder, clear and sweet spring, refluxing rivers and lakes. Spring is the soul of Ji'nan, gushing water, carrying ancient and modern history. The springs are everywhere in the spring, and they are connected with each other. In the spring season of spring, the unique scenery of "every family spring, every household" and the beautiful scenery of "clear spring and upper stream" show the envy of the world.
the well-known effect brought by springs to cities can be traced back to Song Dynasty. Many literati stopped by springs and left poems, calligraphy and articles of praise. Zeng Gong commented: "Qi duo Ganquan is crowning the world." Yu Qin, a geologist in the Yuan Dynasty, commended: "the landscape of Ji'nan is Qilu, and the spring is the best." In the Song Dynasty, Ou Yangxiu, Su Shi and Su Zhe visited Ji'nan's famous spring. The two generations of Ming and Qing Dynasties left more celebrities in the spring, including Yuan Zhongdao, Wang Ping, Zhou Yongnian, leap Zhang, Wang Shizhen, Liu E and other people and Kangxi, Qianlong two emperors and other official celebrities. In the near modern times, Zang Kejia, Lao She, Yu Dafu, Guo Moruo, Shen Congwen and other literary giants were deeply attracted by the spring water, and went to Ji'nan to travel or to live in one after another.
Wang Yun, Hu Zhiyu, Zhang Zhihan, Li Panlong, Wang Tingxiang, Wang Shouren of the Ming Dynasty, Pu Song Ling of the Qing Dynasty, Wu Weiye, Jiang Shiquan, etc.
spring is the unique natural resource of Quancheng tourism, which is unique in the world. The development of Ji'nan's tourism and the enhancement of the city's popularity must focus on the springs, do well the spring articles, and break through the efforts to create the spring brand.
[b] spring water tour of the spring city tour [/b]
[b] to activate the spring water tour market [/b]
with the name of Ji'nan with the name of Spring City, everyone yearns for, but for many years Ji'nan has been in the embarrassing situation of "transit", the status of our city's tourist destination has not been established. In the past, tourists attracted by the fame of Quancheng would take a look at the Baotu Spring with the best spring in the world and rush to other cities. In the world famous seventy-two springs, in addition to Baotu Spring, the black tiger spring, pearl spring, spring spring and other spring water can be often patronized by people, most of them are "kept in the boudoir", few people ask. The famous spring can not attract people, and the city can not retain tourists, which means that the promotion mode with scenic spots as the carrier has made it difficult for Ji'nan to form tourist destinations. To reverse the status of tourism and create a brand of spring and get out of the difficult situation, it will be hard to achieve it by relying on the past alone, and we must find a new way out.
in August 20, 2010, with the 20 five months of Longtan Crescent Spring burst, seventy-two springs in Ji'nan were all spewing. The city tourism bureau develops marketing ideas, integrates spring water resources, and plans to launch the seventy-two spring activities in Ji'nan. The activity started in September 1st of that year and lasted for 4 months, setting off the climax of Ji'nan spring tourism. Activities make the brand of spring more and more loud, and the "world spring city" enjoys a world-renowned reputation.
this campaign has changed the previous publicity strategy that pays attention to the landscape of individual spring water. In order to travel seventy-two springs as an activity theme, many products are introduced, such as spring city, spring city, spring city, and so on, to guide the tourists to pay attention to the Spring City tour. The activities through spring swim to drive spring city tour, highlight the characteristics of the spring city, enhance the core competitiveness of Ji'nan tourism products, and make spring swimming into Ji'nan tourism to open up the long line of the tourist market. The activities have aroused the enthusiasm of the travel agency. In the past, the travel agency had been regarded as "chicken ribs" spring line, and suddenly became "sweet cake". Many travel agencies also developed a number of tourist routes, such as hundreds of spring springs, robe springs and spring springs, effectively connecting famous spring tours, and prolonging visitors' stay. The core attraction of Quancheng tourism is characterized by the uniqueness and diversity of spring landscape.
[b] first activity highlights the frequent [/b]
[b] 60% participation in the tourists from the province outside [/b]
seventy-two spring activities in Ji'nan, propagandize the seventy-two springs in Ji'nan, develop the spring water resources, expand the tourist routes of the famous spring, and promote the development of the city's tourism, which can be known as the frequent and high tide. The number of participants in
activities is large, the age span is large, the geographical scope is wide, and the influence is profound. The activities attracted 15094 ordinary tourists and 507 team tourists to participate, involving 12 countries and regions and all the provinces and autonomous regions in China; 66.03% of ordinary tourists and 88.95% team tourists came from outside the province, and 193 foreign tourists were registered, and the oldest old Wang Moze in the tourists was 76 years old and the youngest. Zhou Youchu is less than 2 years old, of which tourists from the highest score in the spring are from South Korea - - these figures are enough to show that the seventy-two spring events in Ji'nan have a strong appeal and extensive participation.
activities break through the previous scale restrictions, tourists have a good tour of the city throughout the city, effectively promoting tourists to eat and live in Ji'nan, travel and entertainment consumption, so that the activities to stimulate the city's tourism economic development is more obvious. During the event, the city received about fourteen million tourists, and only eleven tourists received 5 million 390 thousand during the golden week.
with the opening of the "Quan Quan direct train", we carry out the public welfare activities of "with the spring water", and go deep into the publicity of the community, supermarkets, universities and administrative organs, and have a special column in the newspaper, TV and network, and the popular spring upsurge has quickly formed. There is more than 360 thousand hits on a thread posted on Shun net forum. Many citizens said that they had a comprehensive understanding of Ji'nan's spring tourism resources by visiting the famous spring activities.
[b]70 million grand prize grabs the eyeball [/b]
[b] to become a tourist marketing model [/b]
City Tourism Bureau acutely seize the Crescent Spring spray in August 21st last year, marking the seventy-two spring of Ji'nan to realize the full recovery of the full time, with seven hundred thousand yuan of heavy prize to attract tourists from the sea to visit the famous spring. This award has become a rare prize in the tourism industry, which has aroused widespread concern from the public and the community. Foreign tourists and travel agencies have also responded strongly to this. It is understood that this is the first large-scale event marketing campaign launched by Ji'nan tourism. In order to win the prize activities as the carrier, the activities of the seventy-two Famous Springs in Ji'nan have been paid attention to to promote the rich spring tourism resources in Ji'nan, and to promote the popularity of the spring city, with a seven hundred thousand yuan bonus and a wide and sensational follow-up effect. According to incomplete statistics, since the September 1, 2010 activities, a total of 17 television media, 33 newspaper media and 316 network media have paid attention to the activities. On Baidu, 18600 related news can be searched, the rate of network clicking more than 5 million times, and the popularity and reputation of Ji'nan in Spring City has been greatly improved.
from the marketing point of view, last year's Changyou seventy-two spring activities are an effective attempt to change the previous model of mass marketing in the tourism industry of our province and to implement the precision marketing for the first time. With the participation of tourists, activities can break through the limitations of traditional activities and do not quantify accurately, so that tourism marketing can be quantified and accurately positioned. In the activities, in view of the different customer market, the organization has made a breakthrough in the use of mail, direct return advertising, short message, network promotion and artificial intelligence call center, which greatly reduced the marketing cost. The statistics of sources of information sources show that more than 43% of the registered tourists get information through the word of mouth, which is of great guiding significance to the appreciation and fission of the customers in the development of the tourism market in the future.
[b] Ji'nan becomes "the most Chinese tourist city" [/b]
[b] marketing spring is the marketing city [/b]
what charm of a city on earth? This is the problem we have been exploring. The characteristic of Ji'nan is a city full of springs, with thousands of years of civilization, and natural resources and humanistic history are matched rationally. Since last year, the Municipal Tourism Bureau began to launch a large-scale tourism event marketing, promoting the visibility of the city through tourism. The tour of famous spring has made seventy-two Famous Springs known by many people, and opened up a wide way for Ji'nan to go to the world. At present, the slogan of "world spring city" has become the consensus of the whole people, and has also become a unified image of Ji'nan's external publicity. How to let the name of "the world spring city" be familiar to the world, how to let the city attract more and more Chinese and foreign tourists to come to tourism? The City Tourism Bureau proposed that relying on the unique spring water resources in Ji'nan, continuously excavate the culture of spring water, promote the city tourism, and enhance the popularity of the city. We should change the "spring water tour" into "Spring City Tour", and form the marketing concept of "tourism is city, city is tourism", and continue to create the "Spring City" city tourism brand. The person in charge of the city tourism bureau says that the style of the city is ancient or modern, and it is the best way for the city to get a more intuitive feeling by relying on tourism to make it more intuitive to outsiders. In this sense, marketing tourism means promoting the city. From the point of view of the design of tourist routes, the "Spring Tour" is made into a "Spring City Tour", which extends the range of tourism. In the course of visiting the famous spring, tourists travel all over the city and understand the city culture, which is not only the expansion of the tourism scope, but also the great promotion of the city's tourism marketing concept and the city promotion concept. From the perspective of urban publicity, the successful marketing of spring water, a good spring tourism, a bright spring brand, make the "world spring city" known, increasing the popularity of the spring water is to improve the reputation of the city.
at the end of the seventy-two famous spring events last year, Ji'nan was recommended by global netizens to become the ten largest Chinese tourist city on the list of 2010 Chinese cities. This time, Ji'nan and Hangzhou, Mount Huangshan, Lijiang, Sanya, Suzhou and other old tourist cities together, enough to illustrate the significant effect of tourism marketing to enhance the popularity of the city. In the second quarter 2011 national tourist satisfaction survey reported by the National Tourism Administration, the tourist satisfaction index of the city was 78.72, exceeding the famous tourist cities such as Guangzhou, Chongqing, Qingdao and Kunming, and ranked thirteenth among the 50 cities throughout the country. The achievement of these achievements indicates that the development of tourism and the marketing of urban tourism have been widely recognized by domestic tourists.
[b], [/b]
[b] will be developed into the spring city tourism brand [/b]
the first free tour of the seventy-two spring activities to open the Spring City Spring "group" to carry on the tourism marketing of the precedent. Through the tour of famous springs, the spring tourism boom has been drawn up and attracted the attention of domestic and foreign tourists. Ji'nan's famous spring is no longer "blooming several branches", but "flowers blooming", increasing the popularity of Ji'nan spring and making the name of Quanzhou more loud.
the responsible person in charge of the City Tourism Bureau introduced the success of the first tour of the famous spring festival, which provided a successful experience for the marketing of spring water. In the next step, the spring water resources will be combed, the spring water is designed and packaged, the tourism resources are turned into products, and tourism projects such as spring, spring, spring, spring and so on are developed. "Swimming spring", will develop the spring tourism line, the spring group form or regional form will connect many springs, so that visitors really feel the charm of the spring city from different springs. "Pro spring", into the spring family, so that visitors can experience the style of the old Ji'nan springs. "Product spring", with the development of tea culture with spring water, develops deep tourism for leisure, increases tourism taste, and realizes spring water's enjoyment and taste. "Nian Quan", feel the spring culture, Travel Ancient Poetry into the scenic spots. We will tour the famous spring to build the brand of Quancheng tourism, form a long-term normal activity, and form a sustained development through innovative marketing.
only by finding the right location and promoting the overall marketing of the city can we reach the purpose of attracting foreign tourists to experience the tour in depth. The integration of spring water and food, tourism, entertainment and purchase will make Quancheng a tourist destination. "Spring tourism will become the main brand of the spring city tourism, the spring tourism project will be the main product of tourism in our city, and will be made into the brand of the spring city tourism." The person in charge of the City Tourism Bureau revealed. Through the tour of famous spring activities, the brand marketing of Quancheng tourism is promoted. The spring tour activity will be used as a normal project for Quancheng tourism to further promote spring marketing.
[b], human spring, harmonious and deep leisure [/b]
[b] to swim in the spring city to add "national leisure sink" [/b]
"spring swimming" is a kind of deep leisure tour. Through the "spring swimming" product, tourists can swim in the spring water, understand the profound and profound spring city culture, experience the life scene of "spring people", understand folk customs and folk customs, and perceive the intimate and harmonious relationship between people and spring water. In order to achieve this goal, in addition to the scientific planning of tour routes and the creation of a fine spring tour project, a large number of tourist guides who know the culture of spring water and familiar with the history of Ji'nan are also needed. The City Tourism Bureau carried out the pilot activities of Tourist Special interpreters, took the lead in the implementation of the special guide system, hired old Ji'nan love spring people, retired veteran experts in "tour 777" sightseeing car and the old city for tourists to provide explanation service, well received by tourists.
spring guide is different from the usual tour guide. It must be a warmer person with higher quality and love of spring culture and dedicated to popularizing springs. In the past few months, the Ji'nan tourist center is strengthening the training of tour guides, especially those trained locally. Although many Ji'nan citizens play in the spring day after day, but they do not know much about the origin and history of the scenic spots and historical evolution, the city tourism bureau recruits some special guides to enrich the tour guide, that is, the society loves Ji'nan, and is very aware of the tourism in Ji'nan, especially those who have deep feelings on the tourist attractions in Ji'nan. Last year, the city tourism bureau began to look for this special tour guide, and found some people to speak very wonderfully. A few days ago, "China Tourism Day" invited a group of volunteers to be a tour guide. Many people rushed to sign up. At the same time, find a group of students to be "reserve forces" and meet with the rush hour of holidays.
the Shandong national leisure sinks and spring city leisure week just started last Saturday are in full swing, and many travel agencies have launched the "spring water tour" route to attract tourists. Ji'nan Guoxin travel agency to carry out a free tour guide for thousands of citizens "old street ancient alley spring water tour" activities, while the city and county, scenic spots and other related areas of our city, "golden autumn thousand people travel spring city, appreciation spring" centralized publicity and promotion.
[b] "world spring city" wide welcome the world guest [/b]
[b] City linkage to lift the high tide [/b]
[/b]
in August 28th last year, before the launch of the famous spring festival, the city government held the seventy-two Quanquan coordination meeting, published 72 spring address and self-help tour program. The convening of the Coordination Committee will form the general mobilization trend of the whole city so that the whole city can be linked together.
this year, we will tour the famous spring activities. Our city will achieve more coordination in a wider range and provide a more enjoyable environment for the public and tourists. Hotel reception, in order to increase the reception capacity, our city began to investigate and examine the social hotels in April this year. The number of rooms is more than 50, the quality of service is guaranteed, clean and safe, 87 social hotels which have great influence in the Ji'nan market are included in the reception service system. In the past, there were 101 star hotels in our city, with a total of 20 thousand beds. The City Tourism Bureau confirmed that 87 new social hotels were added to the hotel for the tour group. More than 2 new beds were added, and the overall reception capacity was doubled. The 87 new hotels include Party and government hostels, social hotels, training centers, business hotels, economic hotels, apartment hotels, resorts, condominiums, clubs and so on. Many choices are available for tourists.
spring water tour leads the city tour. In order to facilitate visitors' self-help in the city, the city takes a number of measures to provide a relaxed city tour environment for foreign tourists. The Daming Lake New Area is free of charge, and the moat is navigable across the board. The Forest Park and Baihua park are open to the public. The implementation of these measures is more conducive to the city to give full play to the advantages of spring water resources, to create a brand of spring water, to show the unique charm of the spring city, directly to promote the development of famous spring activities.
convenient traffic environment, especially the opening of Beijing-Shanghai high-speed railway, provides great convenience for visiting the famous spring. In the last two years, our city has completed a number of key projects such as La Shan overpass, 3 highways of Jinan, Ji He, Qingyin and the viaduct of the Second Ring East Road. All the districts in the city to each county (city) have been connected by the first grade highways, and the "one hour road traffic circle" is basically built, and one hour can reach the destination and watch the famous spring. Border.