It's more popular! Ji'nan is transforming from the ticket economy to the tourism industry economy.
http://www.sd.xinhuanet.com/sd/jn/2018-05/14/c_1122827639.htm
this year 'May 1' holiday, more than 200 thousand visitors are welcome to the free open international Garden Expo Park, which is comparable to that of Garden Expo Garden 9 years ago. Daming Lake, which started free on New Year's day last year, has also handed out a popular response. In the past two years, the "51" passenger flow has increased several times than before. In the process of transformation from ticket economy to tourism industry economy, Ji'nan has already seen the new hope of tourism development. After
the record
after nearly 4 months' promotion, the day before the May 1 holiday this year, the old Ji'nan International Garden Expo Garden was reborn. The Garden Expo Garden three days of passenger flow accumulated over 200 thousand, of which second days in April 30th, 87 thousand people entered the garden, more than the garden first opened in 2009, refresh the day since the opening of the single day tour records. In the memory of Zhang Bo, the head of the Ji'nan International Park Management and Operation Co., Ltd., in the nearly two years after the opening of the garden in 2009, the Garden Expo Garden has maintained a higher number of visitors, but the number of people entering the garden has been reduced from the end of 2010. It is reported that during the eleven long holidays in 2013, there were less than 10 thousand visitors per day at the Expo Park. From 10 thousand to 87 thousand, after the opening of the Expo park this year, a counterattack was brought back to the peak of popularity.
although the Garden Expo Garden popularity has recovered, Zhang Bo, who has experienced the peak and low valleys of the Garden Expo Garden for 9 years, seems very calm. Zhang Bo and his team are thinking about the continuous storage capacity of the Garden Expo Garden. "The flow of people after the fresh strength needs further monitoring, and then the flow of people can explain the garden park more." The attraction of the scenic spot itself after free. "
if there is a continuous high popularity after the scenic area is free, the Daming Lake scenic area, which has been free of tickets before the garden park, may be used as a reference. After two free holidays, the flow of people in Daming Lake has not been denied. This has brought a good head to the scenic area free of charge. According to the statistics of the first spring scenic spot in the world, there are 450 thousand and 500 visitors to Daming Lake during the May 1st period of this year. In the period of May 1, 550 thousand and 700 people were received in Daming Lake, which were 3 times as many and 4 times as those of the "May 1" holiday in 2016. Ji'nan Tourism Development Committee data show that in 2017, before the "May Day", the Daming Lake scenic spot in the short four months, the growth of tourists reached 472%, of which foreign tourists increased by 180%.
in Zhang Bo's view, the competitiveness and uniqueness of the unique natural landscape, such as Garden Expo Garden and Daming Lake and Baotu Spring, still need to be excavated. Zhang Bo confessed that after the Garden Expo Garden is free, the tourists are mainly Changqing residents and University City students, the weekend can attract the citizens of Ji'nan City, and to further attract tourists from the surrounding cities, the province and the country, there are some difficulties.
Garden Park is different from other urban parks. It is far away from the central urban area and attracts large numbers of citizens in the main urban area. "Garden Expo Garden City miniature landscape in China is not uncommon, now the domestic scenic area with miniature landscape is not particularly high, park garden may be more based on local tourists, city parks." Zhang Bo said.
to upgrade the supporting products free of charge / > to attract more tourists,
Garden Expo Garden in 2009, there are many city pavilions elaborately made in China, flowers are also very exquisite, and have ushered in tens of thousands of passenger flow. Zhang Bo confessed that the operating income of Garden Expo Garden depends mainly on tickets, and the Garden Expo Garden covers an area of 5176 mu, and the demand for maintenance personnel is great, and the operation cost of one year is about 20000000. After free opening, in order to ensure the environment and safety of sightseeing, the park has added security and cleaning personnel, the operation cost forecast of one year should increase to 38 million, the income of 60 yuan of tickets has been a cup of water compared with the operation cost, and how to calculate the economic accounts of the Garden Expo Garden after the free admission of tickets? The land area of
garden is equivalent to 3 48 standard football fields, only a circle around the Changqing Lake in the garden, also have 7.5 kilometers. It is difficult to walk around the garden in one day by walking only by walking. During the period of
Zhang Bo said that the Garden Expo Garden has a large area, and many citizens have the need to step in the garden, and car rental is the main source of revenue for the park management and operation company. "During the long holiday period, the income of battery cars and rentals is about 200000 yuan." After lunch, the need for lunch is also great, and some of them also have dinner needs. "At present, restaurants mainly rely on small cabins in the gardens for fast food, drinks and snacks. There are more than 10 thousand people who eat fast food in the park during May 1. Zhang Bo said.
"the catering facilities in the park are still insufficient and need to be increased." Zhang Bo said, at present, the park is in a 20 thousand flat area of Chinese garden, which is a street which can meet the tourists' shopping and catering and accommodation needs. It is characterized by antique buildings, not only to eat, but also to lodge. After the garden garden is free, the train of thought needs to be changed accordingly, and more needs to be taken from the needs of tourists.
Garden Expo Garden is free, ticket income is lost, rental can be managed as the main source of income in the scenic area, and rent income is closely related to the flow of people in the scenic area. "People in the park have large traffic volume and businesses like to settle in. Their business income is high and their rents will be higher. After the completion of the package, visitors will be more comfortable in the Expo Park, which is complementary to each other. Zhang Bo said that the park hopes to introduce some brand names including catering. "Now it seems that the revenues of various businesses should be higher than that of the tickets. We are more optimistic about the external rental. But these costs are far from operating costs, and the park is free of public interest. "
how to make the unique charm of the garden garden? Zhang Bo said that the garden park also plans to increase the contents of fitness by taking advantage of the green plants and the characteristics of lakes. "For example, a circle around the lake can be used as a mini marathon."
Liu Rongyao, director of the market development office of the Ji'nan Tourism Development Committee, the scenic spots should be upgraded to provide better services and products to attract tourists after free entrance tickets. "After Daming Lake is free, more people are willing to take pleasure boat tours."