Re: "net red" Ji'nan: "one minute" on the stage, and "ten years" in Taiwan.

"In the era of fragmentation, folk songs and short video are the content of urban brand communication. In the future, such content needs continuous creative production. On the one hand, it needs to have a systematic, strategic planning and production of the content of communication, on the other hand, to produce content depending on the mass of the mass." Zang Lina thinks, "compared with traditional propaganda mode, jitter and short video are only rich in traditional mode, not substitute." Industry insiders say that the carriers such as "vibrato" are indispensable, but what is more important is the temperature and rich cultural connotation of the city. From the initial "Lian Yin" singing small video transmission, to the "spring life" small video transmission, from small and large, from the point to face, the Ji'nan this warm and moist city is gradually displayed in the eyes of the vast number of netizens and tourists, attracted wide attention, this is accidental, but also inevitable.

"net red" Ji'nan behind the curtain, both "explicit" and "latent work" in the "may one" holiday in the past, Ji'nan can be described as "the sea of people". The high speed rail to Ji'nan is also "one ticket hard to find", and Ji'nan, the city, originally known as "transit", is gradually completing the transition to the "destination". It is understood that during the small holiday, the 7 stars and non star hotels in Ji'nan, the key monitoring of Ji'nan City, 13 thousand and 900 people, increased 11% to 4 million 469 thousand and 300 yuan and 7.5% year on year, including Sophie, Ginza Spring City, good friend rich, Zhonghao Grand Hotel, Zhonghao Grand Hotel, Pu Xiu Ju and other bed occupancy rates reached over 90%, Eastern Mansion, Shun and international beds occupancy rate of about 80%. Perhaps the popular APP has become a catalyst for this tourism craze, but more often because of the efforts that Ji'nan tourism has quietly saved on weekdays.