Re: relies on one lake and one ring to integrate traditional culture into tourism. Ji'nan held the Turist Hotel industry scene

Tourism: integrating traditional culture into the Turist Hotel industry to boost tourism brand and enhance the "sugar coated gourd"! Bingtanghulu Crispy Sugar-Coated Fruit on a Stick锛� Sweet and crisp ice sugar gourd! " "Old ice stick, old ice stick!" Listen, think to come to the old market? No, this is the scene of the April 2nd Ji'nan Turist Hotel Turist Hotel to upgrade its service quality and create a series of industry brands. There is not only a lively "dynamic tea break", but also the Taishan, Confucius, the moat factors, into the miniature "one lake and one ring" scene of the static tea break table, rain and fog around, the fragrance attractive. Ji'nan traditional handicraft group scene also brought mud, Tang Jincai and other handicraft works, especially the silk gourd, pumpkin, shallot and other seasonal vegetables made with cloth clothes technology. These are the fusion of traditional Chinese culture carried out by Ginza's Sofitel hotel with an ocean gene. At the meeting, Ji'nan Turist Hotel announced the excellent culture and industry brand Specialized Committee was formally established. Zhang Lili, the director of the Specialized Committee and the representative of the Sofitel Jinan Silver Plaza Hotel, said they have tasted the "sweet" of the traditional culture, not only a cultural tea break, but also a series of cultural features such as the "Qilu cultural celebrity banquet", "reunion grand ceremony", and the reasons for the cultural celebrities of Qilu. Things are integrated into the dishes, and the harvest is widely praised. Culture entering hotel, meaning geometry? Liu Bing, Professor of management at Shandong University, said that the core of the brand is quality, and the quality of the hotel industry needs to be highlighted through cultural characteristics. Specifically, we should pay attention to individuation, standardization of service process and emphasis on experience. He particularly reminded that in this era, the construction of brand should also reflect the needs of the terminal by means of large data, intelligence and information construction, which will lead to the change of organizational structure to create more value. Yan Xianfeng, deputy director of Ji'nan Tourism Development Commission, said that culture is the most basic, effective and lasting power for industrial development. The hotel industry needs to be from management to service, to carry forward the excellent traditional culture, and to bring the hotel industry back to the center of the city, the center of culture, the center of fashion, the center of talent, the center of creative creativity and the center of brand. He suggested that the Specialized Committee should develop innovation from the construction mechanism, the platform, the direction, the talent and the continuous integration of resources, and build the shared and integrated development of common governance. In addition, he stressed the importance of cultural communication. The hotel industry should create cultural products, and play the role of city integrated platform to publicize these cultural stories. A few days ago, the volunteer tour of Ji'nan city tour commentator was launched on the theme of "telling the story of Ji'nan and building a volunteer city for tourism". We should not only dig stories, but also tell stories in time to attract more tourists to participate in this activity. At the 2 day of the meeting, 11 mainstream media reporters were appointed special observers for the development of the hotel industry in Ji'nan.

talent: one after another, the scene of the olive branch will be put on "the snatch war", before the Ji'nan Turist Hotel Industry Association has set up 25 professional members, such as talent, training, standardization, quality management and so on. Meeting銆� At the meeting, the chief units of the Specialized Committee talked about the work plan in 2018, and they also threw out all kinds of welfare, attracting other hotels to join, and there was a big "snatch war" on the scene. Hotel personnel and training Specialized Committee director unit, hotel and hotel supplies Specialized Committee director of the Eastern Mansion: proposed in late 5 months of the restaurant service standardization training, each quarter to carry out a period of two days of service etiquette training, once a month Chinese cookery, Chinese pastry and other professional examinations After obtaining the certificate, the corresponding subsidy is given respectively. Make the Specialized Committee Handbook of the hotel supplies, establish the resources sharing platform such as the WeChat group and the WeChat public number, and invite government departments, industry experts and so on to provide the members with the services and support of economic, technical, information, financing, laws and regulations. Hotel finance and asset operation Specialized Committee director unit, Jindu Hotel: give play to the specialty, invite experts in the industry, do relevant public welfare training for members, discuss with member units, prepare to build the hotel industry database, and share more experience in the area of throttle. Turist Hotel lean management Specialized Committee director unit, Zhonghao Grand Hotel: please experts for member units to carry out lean management training and display. Hotel New Industry Development Specialized Committee director unit, motto hotel management company: "build three platforms, carry out three activities", recommend member units to participate in the new industry study class: jointly launch the new industry state Lodge investment fund, use investment platform to promote the development of new formats; prepare the new format and cultural Theme Hotel Three party management guidance platform. Organize member units to exchange activities regularly; carry out study, study and study to promote the healthy development of new hotels; in the second half of the year, we will also organize a forum on the main body of culture in the new format. Hotel Western food Specialized Committee director unit, Shangri-La Hotel, hotel standardization and quality management Specialized Committee director unit, Shun tillage mountain village, hotel kang body Specialized Committee director unit, Sheraton Hotel, hotel green energy-saving Specialized Committee, Turist Hotel liaison director unit of Turist Hotel, Hotel safety management director of Specialized Committee, Shanghe hot springs base, hotel exhibition awards, Specialized Committee and so on have also communicated the 2018 work plan.