Ji'nan expects nearly 80 million tourist attractions in 2018 to create 6 A-level scenic spots.
Qilu Evening News reporter Xu Yawei Qiao Xianjia
the warm and cold spring, in the year of the beginning of the season, the tourism industry also started the 2018 work deployment. Reporters learned that in 2018, Ji'nan expected to receive 79 million 300 thousand tourists from home and abroad, and realized total tourism consumption of 108 billion yuan.
has signed 45 projects
in recent year. Tourism in recent years has become the central objective of many cities' tourism development, and Ji'nan is no exception. Daming Lake has been open for more than a year for more than a year. The landscape lighting project of one lake and one ring has also been brightening for two months. These all bring new vitality and vitality to the development of Ji'nan's whole region tourism.
2017, Ji'nan city tourism development achieved a lot of achievements, the implementation of the city's 100 billion industrial revitalization plan, lead to the development of cultural tourism industry development plan, the development of new and old kinetic energy conversion work plan, accelerate the transformation of new and old kinetic energy.
according to Zhi Liang, director of Ji'nan Municipal Travel and Development Commission, 1 enterprises in the city have entered the National Tourism Group 20, 4 travel agencies have entered the country's top 100, 5 hotels have become the provincial cultural theme hotels, and Shun plough has won the national tourism service quality benchmarking units. At the same time, there are 45 tourism investment signing projects, with a planned investment of 305 billion 257 million yuan.
in addition, in order to improve the city's suitable travel function, Ji'nan promotes the toilet revolution, expands the scope of the alliance members of the urban toilets, and takes the scenic spots and rural tourism points as the key to promote the renovation of the toilet.
in the public service, we have carried out more than 50 civilized tourism and voluntary service to travel love projects and other theme activities, create a spring city tour guide volunteer brand, carry out all kinds of tourism public welfare activities for nearly 20 times, become the best volunteer service organization in Ji'nan.
in addition, the implementation of the number creation commune action plan, the construction of tourism big data platform, more than 4A scenic spots are included in the tourism industry monitoring and control platform.
each district and county tourism development aimed at different targets
in the 2018 task, the first mentioned is to create a national regional tourism demonstration area, to speed up the construction of international famous tourist destinations, which has become the main line of tourism work in 2018.
Ji'nan, as a world-renowned Spring City, integrates mountains, springs, lakes, rivers and cities. The natural ecological resources and historical and cultural resources are numerous and have excellent quality. The development of tourism has a unique basic condition.
also put forward different directions for the development of tourism in various districts and counties of Ji'nan. For example, promote Zhangqiu, Changqing, Shanghe and other provinces to create a provincial tourism demonstration area; improve the five Fengshan provincial tourism resort, promote the establishment of provincial tourism resort in the Huaiyin District; guide the creation of tourist resorts under the guide calendar, Zhangqiu, southern mountain areas, Shanghe and other resource endowments.
Zhi Liang introduced that Ji'nan was planned to receive 79 million 300 thousand domestic and foreign tourists in 2018, up 8.8% from the same year, and the total amount of tourism consumption was 108 billion yuan, up 12%, and the tourism industry entered the ranks of hundreds of billions of industries.
apart from quantity, more importantly, the quality of tourism development. In the aspect of tourism planning, it puts forward the planning of tourism destination, and actively participates in the planning and compilation of the new and old kinetic energy conversion zone, the industrial space of the old city and the multi regulation of the southern mountainous area. 26 major tourism projects are planned for investment promotion, and the Huayi film city is strengthened in the construction of large projects. 15 key construction projects such as Ming Shui ancient city tourism resort, etc. In
2018, Ji'nan also plans to create 6 new A-level scenic spots, carry out the third party assessment of A-level scenic spots, and resolutely withdraw the unqualified ones.
push 5 industrial routes to promote the development of new formats of
tourism and tourism, which has begun to expand new space for industrial development and provide new kinetic energy for the development of tourism industry itself. Zhi Liang proposed to strengthen industrial integration and develop guidance on the development of industrial integration with the animal husbandry and Health Planning Commission, and play symphony in the integration and development of tourism and agriculture, forestry, water, industry, culture, sports and traditional Chinese medicine.
for example, in cooperation with industry, we carry out transparent factory direct train activities, launch 5 fine lines of industrial tourism; combine sports with sports, develop sports leisure tours, jointly create excellent sports tourism events, demonstration bases of sports tourism, and guide the 12 single health demonstration bases of Provincial Traditional Chinese medicine to guide the Hong Ji hall and so on. Travel with medical and health industry.
the new tourism format is also an important part of the transformation of new and old kinetic energy. In 2018, it made great efforts to promote the development of research travel, exhibition tourism, hot spring tourism, RV camping, low altitude flying, cultural performance, skiing experience and other new formats. It is recommended to select a number of national and provincial research and tourism bases, and standardize the low altitude air travel projects in Shandong.
in rural tourism and tourism poverty alleviation, a number of rural tourism demonstration villages, with Qilu 8 wind road, five color mountain village, Spring Township Medicine Valley as the basis to build a residential leisure, health care holiday gathering area, promote the scale of rural tourism development.
core tourism area can be mobile phone in hand, travel without worry
Ji'nan tourism development has been lack of high-end planning and market operation, especially the spring city features show insufficient, spring tourism core product resources integration is not in place. However, in February 1st, the lighting project of one lake and one ring launched the bugle of Ji'nan's tourism brand construction, and brought new vitality to Quancheng tourism.
do fine spring tourism, improve the Spring City International Tourism symbol area, rich and perfect product system, format layout, has become a new mode of promotion of tourism in Ji'nan. In addition, Zhangqiu, Pingyin, Nanshan and other places are rich in spring water resources. Next, we will continue to plan the theme spring products such as the spring garden complex, the hot spring health care vacation and so on.
for brand promotion strategy, Zhi Liang said that next will promote the international trade fair, the night leisure cultural tourism festival, the international directional search competition upgrade, creative China (Ji'nan) self driving marketing conference and Ji'nan self driving Tourism Festival. Each county should highlight the regional cultural characteristics and cultivate 1 to 2 influential festival activities. Organize the selection of ten brand tourism festival events in Ji'nan.
of course, the tourism industry is developing rapidly and quality service is another brand. In the new round of toilet revolution, according to the plan, Ji'nan will complete the transformation and expansion of 180 toilets in 2018. In addition, we should improve the tourism distribution, consultation, monitoring and micro marketing system, improve the function of travel and distribution based on self driving tour and self-help tour, set up self-service inquiry equipment in four star hotels and above, and connect the scenic spots above 4A level and some key 3A scenic spots and shopping blocks to the tourism production monitoring platform.
wisdom tourism service system will also change the tourist experience. Next, Ji'nan will develop a self-service tourism service system which integrates tour guide guide, voice explanation, image display, AR experience and other functions. At the same time,
improve the tourism identification system, carry out the promotion of the tourism identification system, coordinate the public security and transportation departments, start the tourist traffic signs of the scenic spots above the 3A level in the expressway, the National Road, the provincial road, the city road and the last kilometre channel, and guide the promotion of tourist attractions, the Turist Hotel, and the tourist shopping blocks. The level of public signs in Chinese and foreign languages should be set up.