Ji'nan to run into "tourism 4 era" to promote cooperation between scenic spots
origin: the Ji'nan times
Ji'nan wildlife world scenic spot from the first 1 sightseeing to 2 leisure type, and then to the fire like The 3 holiday type of touring is accompanied by the reform of the supply side of tourism, with the arrival of the "scenic spot 4" featuring "integration of Arts, integration of formats and product mix".
nine such as mountain tourist center toilet
6 month 28, in the Ji'nan wild animal world, the city scenic area promotion and development work conference. The municipal garden Bureau, municipal tourism group and Zhangqiu district government related leaders, as well as the city a class a tourist scenic area, the main responsible person to create a class a tourist scenic spot, the head of the Tourism Management Department of each county district and the responsible person of the City Brigade commission to attend the meeting.
at the meeting, it is suggested that the mobile phone should be used as the core, so that visitors can enjoy smart service in the series of activities such as ticket purchasing, reading, catering, shopping, entertainment and so on. 65 million tourist attractions in one year should play the peripheral radiation function at the meeting, Qianfo Hill, nine like the mountain, the wild animal world three scenic spots respectively from the Wi-Fi free full coverage, characteristic marketing, personalized service and other aspects of the exchange of experience.
director of Ji'nan Tourism Development Committee, director of the tourism development committee, said that in the past, the development and construction of the scenic spots were isolated and closed, and rarely took into account the needs of the villagers to cover the houses in the surrounding areas and not to take into account the tourism needs. Inside and outside the scenic area is "two heavy days", each of which "closes the door to the sky". Now is the era of global tourism, all the public services that tourists need is provided by scenic spots, far from meeting the needs. Therefore, we should pay more attention to the radiation driving effect of the scenic area on the surrounding area, namely, to form an organic whole with the surrounding areas in the aspects of infrastructure, public service, and industry supporting, and build and operate the regional whole as a functional and complete tourist destination.
improve the supporting facilities to improve the smart service scenic spot by continuous innovation to "suck eye" Zhi Liang proposed, in addition to the needs of the times, improve the level of intelligence service, the scenic area also needs to continuously improve the supporting level of facilities. During the planning and construction of new scenic spots, we must leave enough necessary parking space. We should attach importance to the construction of tourist center and build the marking system. We should continue to carry out the construction of tourist toilets.
5A level scenic spots must be set up with "third health spaces", and the new toilets of 4A level scenic spots should also add "third health spaces". The scenic area should innovate the mode of management. Efforts should be made to promote "joint cooperation" and strive for maximizing the efficiency of resources utilization. On the one hand, we should actively promote joint operation between scenic spots. Similar tourist attractions can not be taken in the form of coupon tickets, sharing part of the interests, attracting tourists to finish a scenic spot with a few scenic spots.
, on the other hand, actively promote cross-border cooperation. With the cooperation with the travel agency, most of the scenic spots are done. Can we extend this cooperation to the hotel, the nearby farmhouse music, the residence holiday point, and extend to the self driving travel association and the tourism Equipment Association. Visitors are able to eat at the farmhouse and lodge at the lodging points. They can travel half a fee or even free to the scenic spots. The scenic spot is a little profit from the farm music and the lodging point.
the future scenic spots can not only report the income of admission tickets to the comprehensive income reporter from the Municipal Tourism Development Committee. Last year, they joined the municipal finance department, introduced the Interim Measures for the management of the support funds for the development of Ji'nan tourism enterprises, and set up a work for the class a scenic area, and put forward a new assessment for the national 5A and 4A scenic spots in the last year. Tourism enterprises, respectively, give support funds 150 thousand yuan, 50 thousand yuan.
recently, detailed support policies are being studied. This year, they will introduce the third party assessment and review mechanism of A-level scenic spots. At least one or more grade a scenic spots should be reviewed once a year. In addition, the future report of the scenic spot data, can not only report tickets income, shopping, entertainment, catering, accommodation and other comprehensive income in the scenic area, all should be reported. Related people said that this is the need for innovative products chain. This year, the Municipal Tourism Development Commission will convene a special joint meeting to promote the cooperative relationship between tourist attractions and tourism commodity R & D and production enterprises, and jointly do a good job in promoting and selling local characteristics of tourism commodities, and sharing the economic benefits of the production and sales of tourist commodities.