the person in charge of the Ji'nan Tourism Development Committee said that in the early period of the marketing conference, in order to carry out tourism marketing more effectively, they took two months to travel to the permanent resident of Beijing. The researchers conducted professional research through about 600 survey papers. The report model covers the characteristics of the potential tourists in Beijing, the tendency of media, the tendency of tourism, the tendency of tourism decision, the structure of consumption, and the means of tourist transportation, which provide important data reference for the marketing model, precision marketing and delivery mode of tourism resources in Ji'nan. The report shows that, as most Chinese people live in foreign countries, many international people in Beijing have encountered language barriers, cultural deserts and information barren bottlenecks, with a strong willingness to travel, but little knowledge of tourist resorts. Therefore, the contact ground promotion mode has strong attraction for them.
analysts believe that international people tend to be more inclined to national parks, historical sites, folk culture and surrounding scenery. On the one hand, Ji'nan is very close to Beijing. It takes only 1.5 hours by high speed rail, and weekends and holidays are excellent choices. On the other hand, Ji'nan's spring culture and historical folklore are core competitiveness. Combined with the influence of the world's natural and cultural heritage such as neighboring Taishan and Qufu, Ji'nan's cultural tourism destination products have unique advantages. In the previous survey, 3/4 also expressed the expectation of participating in the interactive activities of culture and history in Ji'nan.