Kim Wen Hou's home with a spring tea journalist Gong Hui took
the idea of "spring water family" is very beautiful, how to let the real realization is the most critical problem in. On the way to the "spring family", the experts also gave a lot of ideas for reference. Some of them will have a confrontation, some of the suggestions are too ideal, but everyone has a common starting point, that is to re clean up the "spring people" this old city card. This edition of the reporter Wang Shanlong Cui Yanhong
spring water people should be more into the screen
a "if you are the one" to let the national audience know the scenery of XiXi Wetland in Hangzhou and Hokkaido in Japan. Can Ji'nan's Ming Fucheng city learn from this way of cultural marketing, so that more people will come to know Ji'nan? Zhang Jie in the interview with the reporters that, it is possible to show the characteristics of Ji'nan spring people and the old city, so that more people know Ji'nan, and know Ji'nan's spring people.
in Zhang Jie's impression, the Spring streets in the ancient streets of Ji'nan are more delicious than the alleys in Beijing. Beijing hutong is a number of old houses, quadrangles, the best of the famous residence of some celebrities, and the streets of the ancient city of Ji'nan, there are springs, lakes, and small bridge water, this is the Beijing Hutong thing. But Beijing's hutongs and quadrangles are well known. In addition to its presence in Beijing, Beijing is more widely publicized through various channels and means. The ancient streets and alleys in Ji'nan are still "waiting for words."
there are a lot of celebrities in Ji'nan. They have left a lot of life footprints here, as well as Ji'nan's spring water and ancient street lane, and they are all good movies and TV dramas. In this regard, the city of Ji'nan can increase publicity, take the road to market, take several powerful film and television works, so that more people know Ji'nan's spring people.
"we have too many references for real estate development now, and there are too few operations." Li Tiegang also believes that both the planning and construction of the springs and the protection and transformation of the ancient city area should pay more attention to operation rather than development.
"draw a picture of the plot?" Li Tiegang thinks that since we pay attention to operation, we must work hard in the operation mode and make overall planning and planning. "The protection and transformation of the ancient city area, the interaction with the surrounding Daming Lake, the source street, and other forms of success, the ancient city area and the surrounding commercial and commercial areas and so on, so as to make the reconstruction of the ancient city more popular."
"completely on the market, only a dead road"
the transformation of the Ming Fu City, how to operate, is the government's one hand or the road to market. Combined with the experience of Beijing Hutong and quadrangle transformation, Zhang Jie suggested that the reform of Ji'nan Ming Fu city should not take the road of marketization. "There is only one dead road in the full market, and the Beijing fresh fish mouth is still there."
"it is not possible to build a modern high building, but it is not possible to build a modern high building. It is necessary to build a traditional dwellings with Ji'nan characteristics." This traditional folk house is basically a layer, a few can be built two or three layers, whether it is to demolished one or two, the volume rate is very small, plus the cost of resident migration, developers are unprofitable. Therefore, Zhang Jie believes that the transformation of Ming Fucheng City area is totally pushed to the market, and the market is not so large capacity that it can not be digested.
Li Tiegang said, "from the point of view of the market, the government must take the dominant position in the reconstruction of the ancient city area, and carry out the overall planning and operation through the financing platform controlled by the government so as to avoid the intensification of the potential contradictions. We should not just consider that the immediate interests should be completely handed over to the market to operate, but not to whom the money will be paid. The market - oriented operation of
will bring quick success and immediate benefits. As the only characteristic historical and cultural region of Ji'nan, it is necessary to require forward-looking planning to ensure that these precious historical and cultural resources will not be wasted in our generation. "We have to take into account what the human activity is like here 50 years later, and then take into full consideration the needs of the part in planning," Li Tiegang said.
complete market is not desirable, but it does not mean rejecting the market. Zhang Jie suggested that the market operation can be carried out in the local areas, such as the Baihua Zhou and Miao street block, which can be operated through the market, which is also beneficial to the promotion of the business environment in the whole region. "
" after the development of "development to enterprise operation"
"in the development of the old city, I think the government should not sing the protagonist, should build up an investment platform to attract investment, through the capital operation of commercial development, the government should be more a guide and manager!" Du Yan, deputy director of the school of Business Administration of Shandong Economic University and Du Yan, a special invited information officer of the CPPCC, said that Ji'nan should expand marketing ideas and adopt various marketing models to set up the spring city brand. As a whole, Ji'nan is not enough to excavate the value of the spring water in Ji'nan. The spring water in the old city is the supplement to the spring water in the park, and it is also the best place to combine the old street lane and the folk culture. In fact, there are many famous historical and cultural cities in the country. Ji'nan can learn from these places, like the quadrangles in Beijing, and the public can directly introduce social investment and private ones. They can mobilize their enthusiasm and introduce investment to produce greater value according to the wishes of the property owners.
Du Yan believes that the Ji'nan municipal government departments can set up the spring culture platform through various forms, including the surrounding environment of the old city, the investment platform, the input and output environment and so on. At the same time, it gives a loose investment policy and introduces investment in a wide range of ideas. "When the investment is introduced, it is not necessarily the only way to attract investment." Stare at local or domestic businesses, because Ji'nan's spring water resources are rare all over the world, and some overseas investments can also be considered. But the government should return to the behind the scenes, even after the development of the best enterprise operation, but must not be able to handle, more supervision, guidance, and extensive publicity, so that multi win! " "
" to make people and springs harmonious cohabitation "
" real estate itself is meaningless, it is only meaningful to combine with people's activities, so the planning and construction of the spring water family can not only stare at the spring and the house, but also have the people living here. " In an interview with reporters, Li Tiegang said that the biggest problem of Ji'nan's real estate development is that the small plots are covered by each other, and the whole looks uncoordinated. "
" the spring is like the hall, we should give the guests the entrance hall empty, "in view of the current spring water courtyard, some residents can not bear to disturb the closed door, Li Tiegang said these problems can be solved in the architectural design, such as the expansion of the outside of the courtyard of the spring people's courtyard, to leave one to the household. After setting the private space, we can set up more pro spring space for tourists. "
" Ji'nan's characteristic things left too little, so in the reconstruction of the ancient city area and the construction of the spring people, we must keep the elements and style of the Ji'nan characteristics, not only the spring and the courtyard are retained, but also the essence of harmonious cohabitation of the people and the spring. Li Tiegang believes that only in this way is the successful spring people. When analyzing the operation of the "spring family",
"you love the spring water, the spring will return you"
"the eye spring in our house is the only spring on the hibiscus street, and we have made a lot of effort to protect its water quality." The old man who lives in courtyard 132 of Furong street is fully protected by the young Hibiscus spring. The spring son, which has the title of "God spring", also returns a lot of old people, so the old people think that the brand value of "home spring water" is very high.
"spring is spiritual, spring gives you water to drink, and you also want to love spring!" This is the seniors of the old man. Due to the long history of the building, some underground pipelines broke down, which caused pollution to the springs, and little lotus spring did not escape. "A few years ago, basically I went down to dredge every year. When I first dug, I probably dug up three big tricycles in 1997. The spring is very cool in summer. I go down for a while, come up and rest for a while, then dig down. In 2003, I was also a nearly 70 year old man. I went on digging for the last time. I twisted my waist and couldn't dig anymore. Later, the Quan Quan office was completely repaired, and then there was a clear bottomed spring.
clearing the spring pool is hard, but the spring helps the elderly at the crucial time. In the past few years, the old man had difficulty in selling water, and sold the spring soybean milk. Talking about the brand of "home spring water", the old man thinks that it is of great value. "Many families in the old city have Quan Zi, if they are engaged in special management, the benefit should be considerable, the key is to guide the policy!" "
" spring water people "should take
" Zhejiang Wuzhen is an ancient town in which water is living. Visitors can visit home, live, the surrounding of the Ji'nan palace is also the spring water, and the scenery is charming. Why do not build "spring people" to solve the problem that Ji'nan tourism can not stay people? " When discussing the topic of "spring family", experts and scholars list many places that can be used for reference by "spring people".
Du Yan believes that the old city of Ji'nan, "home spring water, household Yang Yang" has the scenery of the south of the Yangtze River, but Ji'nan lacks the publicity of this area, can not stay the tourists, but also lack the place to stay.
Du Yan, who has been to Wuzhen, Zhejiang, is very impressed with the Jiangnan Water Township in the ancient town. "The residents there are able to visit the place where they sleep, the living room, the study, and so on. The visitors can live there and experience the life of the ancient town in the south of the Yangtze River." From the marketing point of view, this kind of tourism is the experience, visitors can only watch the spring in the park, some people want to spend money in Ji'nan, want to play in the spring, live in the spring, eat in the spring, but there is no place, from this point of view, Ji'nan's spring marketing concept is behind, the thought is more conservative.
Du Yan believes that this kind of characteristic tour area can be built around the Wangfu pool, the form of tourism can be varied and the form of tourists' participation in spring swimming can also be diversified. Many kinds of Pro spring tourism areas can be set up to make buildings, antique and Folk Customs together, and visitors can be invited to the residence, which can add some old Ji'nan folklore. Such as traditional weaving, printing and dyeing, handicrafts, folk art, traditional snacks, etc., make use of Folkways to make profits.
Li Tiegang also suggested that Ji'nan learn some good practices in the Beijing quadrangle. When building a spring house, households do not have to live here. He can move out to live outside, rent the courtyard to a tourist company, or run it himself, but the courtyard should be familiar with the custom features of the ancient city of Ji'nan. People like this can make foreign tourists feel closer to live here.
Zhang Xiaoguo told reporters that the same is true of Pingyao County. Many tourists are not only to see the old city, but also to stay there for one night, to appreciate a kind of experience that can not be realized at ordinary times. This is the essence of experiential tourism and the most important direction for the future "spring water family". .
spring people want to learn from Wuzhen. In addition to sleeping places in Wuzhen residents' homes, the living room, study rooms and so on can be visited. Visitors can still live there, and experience the life of ancient towns in the south of the Yangtze River.
- Du Yan
- Zhang Jie
the director of the Institute of housing and community research at the school of architecture of Tsinghua University. Protection should not be an isolated protection, but should be combined with the interests of the public. Only when the citizens benefit from protecting the "spring people", will they open the door voluntarily.
- Ji'nan Guoxin travel agency's director of operation Zhang Xiaoguo
in the reconstruction of the ancient city area and the construction of the spring people's family, we must keep the elements and styles of the Ji'nan characteristics, not only the spring and the courtyards, but also the essence of the harmonious cohabitation of the people and the spring.
- vice president of Shanda University of economics Li Tiegang
springs are spiritual, spring gives you water to drink, you also want to love springs! It was very hard to dig the spring pool, but the spring also helped me at the crucial time.
- Jin Wenhou, 132, Furong street.