The promotion of "big tourism" in spring city needs to be further broken
52 sources: what is the Ji'nan daily
travel trade fair to sell? What do potential visitors want to buy? How to combine the two innovative and closely together to introduce the best tourist resources in Ji'nan, 2010 China Shandong (Ji'nan) International Trade Fair There are also places to be discussed.
sales and sales of fire loyal customers to the multi
this tour fair is a lot of bright spots, such as breaking the original exhibition and selling less situation, for the first time, "exhibition", "sell" together. The more than 40 travel agencies participated in the launch of more than 300 boutique tourist routes and presented a large number of coupons. Among them, Shandong Jiahua national brigade presents 10 yuan short line coupons, 50 yuan domestic long line coupons and 100 yuan outbound coupons for each visiting audience. It is very popular for the audience to use and give the tour line posters at the same time.
a number of loyal customers who have joined the Trade Fair for a long time continue to come this year, such as South Korea's Gyeonggi Do for 10 consecutive years, the South Korean Tourism Development Bureau has been exhibiting for 7 years, and Mayasi A and Zimbabwe have been exhibiting for 8 years. Affected by the opening of the Ji'nan Osaka route, shyaguchi county tourism exchange course is jointly held by Yamaguchi City, Xiaguan City, Yamanashi Prefecture and Osaka Tourist Association.
most of the government image exhibition stand is not selling
this is the first exhibition that will be held after the integration of the 9 consecutive China (Ji'nan) International Tourism Fair and the 5 consecutive Asia Pacific International Tourism Fair. The purpose of integration is to strengthen collaboration and avoid vicious competition. There are many bright spots on the exhibition, especially in the two cities of Ji'nan and Qingdao, which make people fresh and refreshing. There are also a large number of county (city) Tourism Bureau's image stand in the exhibition area.
government image booth can support the facade, but it is very difficult to bring about the actual transaction effect. From the publicity materials sent from the booth, the reporter saw that, in addition to the information package, such as the introduction of the local scenic spots, the combination of tourist routes and the travel agencies that can enroll or ground, most of the information of the Zhangqiu Municipal Tourism Bureau, such as the introduction of the local scenic spots, and the travel agencies that can be connected to the ground, only distributed the publicity materials in the area of the area of the jurisdiction, and the specific information of the name, the preferential policy and so on is scarce. Less. This publicity and promotion is hard to say that there are substantial results. On the morning of the opening ceremony, people could see people in the exhibition hall of the government image. Only a large portion of the afternoon was empty.
Travel Agency's interest in external attractions is
the two floor of the whole exhibition area is the travel agency exhibition area, and dozens of tourist enterprises are on display. A few travel agencies actively recommend Ji'nan spring water tourism and suburban tour, and some travel agencies actively recommend provincial travel. There are also a larger part of the travel agency on the site promotion of tourism routes, "play Yunnan", "play Guangdong", is not "play Ji'nan", "play Shandong." A travel agency launched more than ten tours at home and abroad, and none of them went to Ji'nan. The person in charge of a travel agency told the reporter that the previous travel trade fair, most of the travel agencies in the field came to contact, the two sides exchanged business cards to discuss the issues, to this end they should be more prepared to connect the line. Now basically no use, check the Internet, call to ask, most of whose quotations are low. There is also the pursuit of quality, a group directly to the old customers.
Ji'nan's "big tourism" actually sells a lot of
the most popular promotion at the Zhaoyuan rendezvous site is the leather city exhibition booth. The reason why the mall is optimistic about this platform is to expand the publicity, join the tourism market, please travel team or drive a family, go to Penglaige when going to Zhaoyuan, go shopping.
leather and medical beauty seems to be a tourist attraction. Maybe this is the charm of "big travel". The best way to meet the needs of the Expo is to satisfy two needs. First, let the Jinan find out places for fun. Two, let outsiders see the interesting places in Ji'nan. Ji'nan's spring is good, and the Provincial Tourism Bureau has launched the "million grand prize tour 72 spring activities", which is also a good part of Ji'nan's tourism. In fact, there are many places to see in the spring city. Relying on the big city construction, developing big tourism, the eastern New Area, the Western New Town, the Riverside New Area, the bright spot of the shed, the moat navigable project even the city planning of the people of the city or the planning of part of the area is a good tourist selling point. Zhaoyuan leather city can come, Ji'nan's Zhang Zhuang Road tea wholesale market, Shangkou clothing business city, Shan Da Lu technology market can also be invited to come? Tsingtao Brewery dream factory can make tourism projects on tourism promotion, heavy steam, wave, Jinan Iron and steel is also able to do? South Korean beauty industry can be sold to Ji'nan, Shandong exports to Korea There are so many commodities. Can we also pick out a few things to be packaged into Korean products for sale?