spring eggs have become a beautiful scenery in the holiday.
65 thousand! 80 thousand! 150 thousand! 120 thousand! Since entering the National Day holiday, the heat of Daming Lake scenic area has increased linearly. On the 3 day, the tourist flow and revenue of scenic spots both set a record high. 2014 national day, Daming Lake scenic area has been free for one day, on the same day the passenger flow is 142 thousand, no more than 150 thousand. This year the spring water level is high, the Baotu Spring scenic area traffic is normal, Daming Lake scenic area is so awesome, why?
spring eggs attract numerous eyeball
11 in the morning of October 4th, the reporter in the Dongmen square of Daming Lake scenic spot, there are many queues to buy tickets and waiting for the visitors, the popularity is not as weak as the sudden jump spring area. "Where are the eggs?" people asked as they took pictures at the door. Entering the park, the crowd surged around. There were many tourists waiting for the boat to go on the docks. More tourists went straight to the eggs.
egg is an international language. It means unexpected surprises, wonderful and lasting. Tai Ming Lake Scenic piazza, the giant egg is eye-catching, very like the "super Marine Corps" of the big white. "Ah! The damn Lake's egg is as tall as a big tree!" exclaimed the tourists. No, this egg is 8 meters high and is painted with panoramic view of Ji'nan.
not only that, there are around 20 spring eggs with a height of about 1.4 meters. The spring egg is painted by the original painter. The picture is the 20 famous spring in the first spring scenic spot in the world. It is included in the seventy-two springs. Tourists can get the spring information by scanning the two-dimensional code on the egg. This is the first appearance of spring water eggs in the spring city. The round shape of the egg attracts tourists to hug and take pictures.
the overall influence of the scenic area is up to
at 4 p.m. on the 3 day, the passenger flow of the Daming Lake and Baotu Spring scenic spot is 150 thousand and 100 thousand respectively. Both of them refresh the highest record since the passenger flow statistics. On the 4 day, two scenic spots still slipped down, reaching 120 thousand and 80 thousand respectively.
passenger flow of the two leading scenic spots is rising. Why? Many people in the industry are thinking.
"two days before the golden week, we were somewhat surprised at the traffic volume in the old area of Daming Lake, but the four day passenger flow data are real." Ma Guokang, the assistant director of the management center of the first spring scenic area, analyzed the national day during the national day. Ji'nan was both cool and suitable for a trip. "Good weather" is not the cause of the surge of passenger flow. In addition to the auxiliary role of "Spring Tour", the attraction of the brand activities in Daming Lake scenic area is stronger and the comprehensive influence of scenic spots is constantly improving.
according to the introduction, this summer, the Daming Lake Lotus Festival held to the thirtieth, 300 varieties of lotus appearance, scenic spots also launched a map of the appreciation of more than ten cultural activities, the first introduction of 4 new varieties, in order to attract visitors to spare no effort. In winter, there are two activities of Spring Festival temple fair and winter swimming Festival. The Spring Festival festival's passenger flow increases year by year, and the winter swimming festival's influence extends from the province to the international level. This year, Daming Lake International Winter Swimming Festival has been held to the fifth session.
"Daming Lake scenic area, such as Spring Festival, national day and other important nodes, can be seen as a theme park." Zhang Xiaoguo, chief executive of Shandong Taishan Tianyi Tourism Development Co., Ltd., believes that in recent years, the activity planning of the first spring scenic area of the world is particularly popular with creative elements. For several consecutive 30 years of brand activities, it is also constantly challenging and striving to break through. From Baotu Spring Lantern Festival, Daming Lake foreign temple fair to this year's National Day egg Festival, all of them give visitors a lot of freshness. "Now tourists are well-informed, homogenized activities are not interesting, and tourists are required to play creative if they want to pay for them."
marketing "on the ground" effect shows
in the industry, the cultural background of the Daming Lake scenic spot is deep, and the historical relics are a great deal. From the calendar of sage Du Fu and the Tai Ji Li Yong in Beihai, the iron Gong temple that spreads the iron blood and grief song, to the "Qilu first" - Ming Changzhong, is worth digging and spreading; not to mention the ten scenes of the Ming Lake, such as the evening picture, the reflection of Foshan, the good sound of the garden, and the transcendent distance. "Those 24 bridges have their own stories." Xia Yu's lotus is not only that simple, "he said. The person in charge of a tourist network said that.
reporter learned that since 2015, the first spring scenic spot in the world is "Internet" "scenic spot" as the grasp of the hand, the whole line spread the marketing channel of OTA e-commerce channels. In cooperation with Tmall, Tongcheng network, Ctrip, where to go, road cattle Network and other electricity providers, and also cooperate with the US group, the public comment network and other websites to launch group buying products. At the same time, we use WeChat, micro-blog and other media to do marketing. Under the line, with the Slender West Lake, Taishan, three holes and other 5A scenic spots to exchange publicity resources, expand influence, and also with the surrounding supermarkets, shopping malls, hotels and other tourism elements to help tourists planning their journey, to realize the exchange of tourists, resources sharing.
"to tell you the truth, the traffic volume of Daming Lake scenic area has been steadily increasing. We are not too worried about passenger flow. It is our goal to let tourists see fresh things, enjoy themselves and win the reputation of tourists. The person in charge of the scenic spot said frankly.